The document discusses strategies for mobile web advertising and partnerships with universities. It notes that one-third of people now access the internet through mobile devices. Research shows that half of mobile users who see ads respond in some way. For mobile ads to be effective, they must be user-friendly, provide dynamic promotions and recurring incentives. Partnering with universities provides access to key demographic groups like Generation Y, who are heavily influenced by mobile technologies. The document proposes a partnership between the University of California, Berkeley and a company called Hothand to deliver promotions and deals to students through Hothand's mobile platform.