OMSPhoenix6-15-2011-workshop four
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Harnessing the Open Graph
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OMSPhoenix6-15-2011-workshop four
- 1. Workshop 4: Harnessing FB’s Open Graph
- 2. CallKathy for social media support, training, and consulting! KATHY JACOBS
- 3. WHAT IS THE OPEN GRAPH
- 4. OpenGraph - Facebook pages from your site content
- 7. The long way… code http://developers.facebook.com/docs/opengraph/ 1. Configure meta tags for page 2. Add the Like button code 3. Test the before releasing into wild 4. Connect site page to FB page or application 5. Customize the meta tags 6. Customers publish content by clicking buttons
- 9. Feed Facepile Send The easier way: Comments Social Plugins Like (button or box) Facebook Social Recommend Plugins Login Registration Live stream
- 10. Step 1: Get button code
- 11. Step 2: Get the tags
- 12. Step 3: Add it to your site • Button code goes in content areas • Tags go in <head> area of page
- 13. Things to think about • Utilize the sites that already implemented OpenGraph • Try not to over clutter your pages with FB buttons – they aren’t the whole world • Use them for events – Great way to connect!
- 14. Your turn Determine where you would use a social plugin Pick one plugin to implement on your site Use the forms accessed through: http://developers.facebook.com/docs/plugins/ Create the code & tags for a button for your site Time limit: 10 minutes
- 15. IS THERE MORE TO IT?
- 16. Open Graph is more than just FB • Google +1 • Twitter Follow and Tweet • LinkedIn Share • Amplify • AddToAny and equivalents
- 17. What is AddTo Any?
- 19. EXAMPLES ON OTHER SITES
- 20. TechCrunch
- 21. Google Top News • Expand top news items • Share from there
- 22. Eventbrite
- 23. oneforty.com
- 24. This event
- 25. What do I use on my blog?
- 26. Your turn Determine which other open graph implementations you would use for your site and how you would implement them. Come up with three ways the rest of the open graph can help you increase cross channel interactions. Time limit: 10 minutes
- 27. ORGANIZATION BUY IN FOR THE OPEN GRAPH
- 28. “But it’s our content!”
- 29. “Why not just share it ourselves?”
- 30. “If our content is everywhere, isn’t that spamming?”
- 31. “What is it going to cost?”
- 32. Your turn • Brainstorm within your group potential brick walls to using the social graph and solutions for them. • Time limit 10 minutes
- 33. WHAT DOES THIS DO FOR ME?
- 34. WHAT ELSE DO YOU WANT TO KNOW?