Analysis of 'California Gurls' by Katy Perry

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Analysis of professional product ‘California Gurls’ by Katy Perry By Charlotte Andreas

[object Object],‘ A screen shot to attract males’ ‘A screen shot to attract females’

[object Object],Taken from the inspiration of ‘Alice in Wonderland,’ and ‘Charlie and the chocolate factory,’ ‘California Gurls’ seeks to create a strange narrative story. Throughout this music video, a strong narrative structure is shown; there are quick shots which show the main singer in different locations. The video has been edited, so that we are aware of the background story of the song. Katy Perry makes quick costume changes which describe the length of her mission in this ‘board game.’

[object Object],Another comment stated, how the effects were as vibrant and extraordinary as any dream like world should be. Again this is positive to the publicity of both the video and Katy Perry. Overall the critical reception was generally very good. By publishing the video online this proved the video editing and overall idea was good. Results of this included attracted a larger audience, for example not just those watching from television.

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