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    Corporate Social Responsibility
       Respect | Relationships | Responsibility

    Rajasthan | Dairy Development
Cairn India – CSR Initiatives
Respect | Relationships | Responsibility




   Our Corporate Social Responsibility (CSR) programmes strike a balance between
  addressing the unique needs of various communities while partnering the state and
    central agencies to help strive for the betterment of the social indicators of the
                                         regions.

                  This journey from micro to macro makes the CSR initiatives
                                 more effective and sustainable.


     For every life touched there is a larger story of the community and the village.
Cairn India – CSR Initiatives
Respect | Relationships | Responsibility
Cairn India – CSR Initiatives
Respect | Relationships | Responsibility
Cairn India – CSR Initiatives
Respect | Relationships | Responsibility




Barmer, a frontier district of the Thar Desert, owing to the
extremities of weather, was still largely untouched by development.
The total population of the district is about 2 million with a literacy
rate of 59%. In the midst of this hostile terrain, Barmer was known
for the entrepreneurial spirit of its people to create art infused with
vibrancy and joy. But, it was the discovery of one of the largest
onshore hydrocarbon reserves in the country that completely
changed the fate of this otherwise non-descript place.




                                                                          Rajasthan has one of the highest livestock populations in the
                                                                          country. Despite this, the milk production in Rajasthan is very low
                                                                          due to extreme climatic conditions, poor technology and
                                                                          nonexistent market linkages.
Cairn India – CSR Initiatives
Respect | Relationships | Responsibility
Cairn India – CSR Initiatives
Respect | Relationships | Responsibility



Dairy Development

                                           Livestock breeding has been the traditional subsistence strategy in
                                           Western Rajasthan for the marginalised sections of the society in
                                           rural areas with limited or no land resources. Majority of the milk
                                           produced was retained by the communities for their own use. Most
                                           of the collection was localised and largely managed by private
                                           vendors.

                                           Under the Cairn-IFC linkage programme, a Dairy initiative was
                                           launched, aimed at improving the economic condition of the rural
                                           poor. By design, the programme targeted women, especially from
                                           the marginalised communities, who otherwise had no opportunities
                                           for economic emancipation. This project has not only enabled them
                                           to contribute to the family income but has also empowered them as
                                           organised Self Help Groups (SHGs) exploring other livelihood
                                           options. Benefits of this programme include the introduction of
                                           technology for transparency, accountability, and fair price
                                           realisation.

                                           Due to the right fat measurement, the price realisation has gone up
                                           by 25%. Linkage with Saras (state dairy federation) has ensured an
                                           assured buyer for the collected milk, and also made provision for
                                           quality fodder and nutrients for the livestock. These SHGs now
                                           contribute about 25% of total milk collected by Saras Dairy at
                                           Barmer.
Cairn India – CSR Initiatives
           Respect | Relationships | Responsibility




The absence of colour in the desert terrain is made up by the inclusion of it in artefacts and handicrafts.

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Rajasthan Dairy Development

  • 1.   Corporate Social Responsibility Respect | Relationships | Responsibility Rajasthan | Dairy Development
  • 2. Cairn India – CSR Initiatives Respect | Relationships | Responsibility Our Corporate Social Responsibility (CSR) programmes strike a balance between addressing the unique needs of various communities while partnering the state and central agencies to help strive for the betterment of the social indicators of the regions. This journey from micro to macro makes the CSR initiatives more effective and sustainable. For every life touched there is a larger story of the community and the village.
  • 3. Cairn India – CSR Initiatives Respect | Relationships | Responsibility
  • 4. Cairn India – CSR Initiatives Respect | Relationships | Responsibility
  • 5. Cairn India – CSR Initiatives Respect | Relationships | Responsibility Barmer, a frontier district of the Thar Desert, owing to the extremities of weather, was still largely untouched by development. The total population of the district is about 2 million with a literacy rate of 59%. In the midst of this hostile terrain, Barmer was known for the entrepreneurial spirit of its people to create art infused with vibrancy and joy. But, it was the discovery of one of the largest onshore hydrocarbon reserves in the country that completely changed the fate of this otherwise non-descript place. Rajasthan has one of the highest livestock populations in the country. Despite this, the milk production in Rajasthan is very low due to extreme climatic conditions, poor technology and nonexistent market linkages.
  • 6. Cairn India – CSR Initiatives Respect | Relationships | Responsibility
  • 7. Cairn India – CSR Initiatives Respect | Relationships | Responsibility Dairy Development Livestock breeding has been the traditional subsistence strategy in Western Rajasthan for the marginalised sections of the society in rural areas with limited or no land resources. Majority of the milk produced was retained by the communities for their own use. Most of the collection was localised and largely managed by private vendors. Under the Cairn-IFC linkage programme, a Dairy initiative was launched, aimed at improving the economic condition of the rural poor. By design, the programme targeted women, especially from the marginalised communities, who otherwise had no opportunities for economic emancipation. This project has not only enabled them to contribute to the family income but has also empowered them as organised Self Help Groups (SHGs) exploring other livelihood options. Benefits of this programme include the introduction of technology for transparency, accountability, and fair price realisation. Due to the right fat measurement, the price realisation has gone up by 25%. Linkage with Saras (state dairy federation) has ensured an assured buyer for the collected milk, and also made provision for quality fodder and nutrients for the livestock. These SHGs now contribute about 25% of total milk collected by Saras Dairy at Barmer.
  • 8. Cairn India – CSR Initiatives Respect | Relationships | Responsibility The absence of colour in the desert terrain is made up by the inclusion of it in artefacts and handicrafts.