Presentation on IBM and mobile solution case study for SJSU business students.

1. IBM: an overview
1
© 2012 IBM Corporation

2. IBM: an overview
"IBM is an innovation company.
Both in what we do and how we
do it, we pursue continuous
transformation –
always remixing to higher value in
our portfolio and skills, in the
capabilities we deliver to our
clients and in our own operations
and management practices.“
Ginni Rometty, IBM CEO
2
© 2012 IBM Corporation

3. IBM: an overview
New era of computing
140 acquisitions
since 2000
($33 billion)
Now targeting:
Chief Marketing
Officer
"Two decades ago, 70% of researchers were
working in materials science, hardware and related
technologies.
Today, 60% are in fields that support our key
growth initiatives.”
3
© 2012 IBM Corporation

4. IBM: an overview
New era of computing
4
© 2012 IBM Corporation

5. IBM: an overview
Where does IBM income come from?
5
© 2012 IBM Corporation

6. IBM: an overview
Where does IBM income come from?
6
© 2012 IBM Corporation

7. IBM: an overview
Towards a Smarter Workforce
And we are now taking the next step, becoming
a Smarter Enterprise:
• In part, this means applying analytics to every
part of our business — changing how we
manage risk, drive efficiency, increase
marketing effectiveness and infuse business
insight across the company.
• In part, it means using social technologies to
identify IBM experts and enable them to deliver
their knowledge and leverage our entire
portfolio to create a seamless, high-value
client experience.
9,500 sellers with industry expertise: eg. Healthcare,
energy, telecom, banking
7
© 2012 IBM Corporation

8. The project
8
© 2012 IBM Corporation

9. IBM: an overview
The steps involved
Each team present a proposal mobile project on
their focus area
All presentations due by Thursday Oct 24 prior
to class
• Points for presentation skills
• Bonus points for linking
social/mobile/cloud/big data
• Bonus points for displaying understanding of •
• Build/Transform/Engage/Optimize
• Bonus points for incorporating and integrating
the proposal from another team
• Bonus points for for being featured in the
proposal from another team
9
© 2012 IBM Corporation

10. IBM: an overview
B
A
Sales/Marketing
C Finance
Customer Support
D
Human Resources
E
Manufacturing
F
Research &
Development
10
© 2012 IBM Corporation