This is a poster version of the core of my <a>Elsevier talk</a> (the poster is from DH 2103 Nebraska). A fuller narrative description (the original proposal) can be found here: http://www.uleth.ca/lib/incubator/proposal.html Abstract: The Lethbridge Journal incubator is an experiment in the sustainability of academic publishing. The incubator attempts to ensure this sustainability by aligning the publishing processes with the research, teaching, and service missions of the University. Instead of drawing resources away from these central missions, academic communication under this model become a resource that materially improves the University’s ability to carry out these core functions.