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Case presentation - Breaking new ground (CMPC)

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Philippines-Australia Community Assistance Program (PACAP)

A short presentation on how the Capiz Multi-Purpose Cooperative have become a leader in the cut-foliage industry.

BusinessGesundheit & Medizin
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Presented by: Llora V. Reyes Chairperson, Capiz MPC COMPREHENSIVE MARKETING PROGRAM FOR THE FLORICULTURE INDUSTRY OF CAPIZ
About Us: Company Name: Capiz Multi-purpose Cooperative Address : Balay Kapiznon Tradehouse, McKinley St., Roxas City Date Estab. : 17 July 1989 Products : potted plants, landscape materials , cutflowers, cutfoliage , & garden inputs Services : Plant rental, flower arrangement, and landscaping No. of MSME/ Members : 30 No. of Employees : 1,043
PROGRAM VISION TO MAKE CAPIZ “ THE PREMIER SOURCE OF QUALITY CUTFOLIAGES ”
PROGRAM OBJECTIVES: ,[object Object],[object Object],[object Object]
PROGRAM COMPONENTS: ,[object Object],[object Object],[object Object]
OUR PRODUCTS
Sustainability Mechanisms ,[object Object],[object Object],[object Object],[object Object],[object Object]
BREAKING NEW GROUNDS ,[object Object],[object Object],[object Object]
BREAKING NEW GROUNDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET BREAKTHROUGHS: EXPORT MARKET - JAPAN Three (3) consecutive years of good track record in the export business. Keys: Quality and Reliability
MARKET BREAKTHROUGHS: SOUTH KOREA CMPC is set to penetrate the S. Korean market by 2010. Key: Product Diversification
EXPORT PROCESS:
BEST PRACTICES ,[object Object],[object Object],[object Object]
SUCCESS STORIES/AWARDS RECEIVED 1 ST PLACE WINNER BEST PUBLIC SECTOR PROJECTS Regional Line Agencies Category Sponsored by: NEDA & RDC VI OUTSTANDING MSME IN THE VISAYAS 2008 SEARCH FOR OUTSTANDING MSME & MASIGASIG AWARD Sponsored by: GLOBE, Bureau of Small & Medium Enterprise Development & National SMED Council
THANK YOU & A PLEASANT DAY TO EVERYONE!

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Case presentation - Breaking new ground (CMPC)

  • 1. Presented by: Llora V. Reyes Chairperson, Capiz MPC COMPREHENSIVE MARKETING PROGRAM FOR THE FLORICULTURE INDUSTRY OF CAPIZ
  • 2. About Us: Company Name: Capiz Multi-purpose Cooperative Address : Balay Kapiznon Tradehouse, McKinley St., Roxas City Date Estab. : 17 July 1989 Products : potted plants, landscape materials , cutflowers, cutfoliage , & garden inputs Services : Plant rental, flower arrangement, and landscaping No. of MSME/ Members : 30 No. of Employees : 1,043
  • 3. PROGRAM VISION TO MAKE CAPIZ “ THE PREMIER SOURCE OF QUALITY CUTFOLIAGES ”
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10. MARKET BREAKTHROUGHS: EXPORT MARKET - JAPAN Three (3) consecutive years of good track record in the export business. Keys: Quality and Reliability
  • 11. MARKET BREAKTHROUGHS: SOUTH KOREA CMPC is set to penetrate the S. Korean market by 2010. Key: Product Diversification
  • 13.
  • 14. SUCCESS STORIES/AWARDS RECEIVED 1 ST PLACE WINNER BEST PUBLIC SECTOR PROJECTS Regional Line Agencies Category Sponsored by: NEDA & RDC VI OUTSTANDING MSME IN THE VISAYAS 2008 SEARCH FOR OUTSTANDING MSME & MASIGASIG AWARD Sponsored by: GLOBE, Bureau of Small & Medium Enterprise Development & National SMED Council
  • 15. THANK YOU & A PLEASANT DAY TO EVERYONE!