Caboodle Freeance Creative by Christian Field

3. FIRST CHOICE HOLIDAYS
THE WORK: To create a
national outdoor campaign
that would generate
awareness, and stimulate
sales, of the First Choice
holidays. The solution was a
bright and engaging
campaign featuring stand
out and a personality, as
well as delivering a strong
retail message. One of the
initial campaigns worked
on, it’s success led to an
ongoing relationship for
many years.
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4. ISLAND CRUISES
THE WORK: To bring a new,
younger audience to
cruising by cutting through
pre-conceptions. This was
achieved whilst retaining a
look and feel previously
developed for Island
Cruises. The solution was to
create a partnership with
Jongleurs, the UK’s leading
comedy club, to develop a
distinctive trade and
consumer advertising
campaign that reinforced
Island Cruises’ relaxed,
friendly and informal
values. Following the
success of the marketing
Island Cruises launched its
second ship, Island Star, to
market.
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5. EOS AIRLINES
THE WORK: A targeted
campaign produced for EOS
airlines, a premium
business class airline flying
between London and New
York. These concepts
shown successfully ran in
poster sites and press
advertising.
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6. THE VILLAGE, SPAIN
THE WORK: The Village at
Valle Romano is a Spanish
resort with a vast array of
state-of-the-art sporting
facilities and amenities,
similar to the La Manga
complex. The resort had an
extensive range of famous
endorsements, including a
competition standard golf
course designed by Seve
Ballesteros. Many top
Premiership football clubs
use the developments
facilities as an overseas
training base during the
summer months. The final
campaign focused on
testimonials, and used
clever combinations of
photography and
illustrations making
potential buyers picture
themselves at the ressort.
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7. JOURNEY LATIN AMERICA
THE WORK: Journey Latin
America provide their
customers with specialist,
tailored, cultural adventures
to an array of destinations
across South America. The
brand identity developed
had to convey the spirt and
exploration that JLA
provide.
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9. THE ESTATE AGENCY
FOUNDATION
THE WORK: A charity set up
to help combat the causes
of homelessness. Creating a
brand identity to work
across a variety of media
that would increase
awareness of the
foundation, to estate
agents, the charities
contributors. The
foundation also would be
platform to promote an
improved public perception
of the estate agent industry,
giving something back to
society. The initial trade
campaign is hard-hitting
and emotional, referencing
the over-descriptive
marketing spiel traditionally
associated with agents.
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11. ACECAD SOFTWARE
THE WORK: AceCad produce
high-end architectural
software and were looking
to refresh their existing
identity as one of the
market leaders worldwide
within the industry.
Creating a powerful, look
and feel the identity visually
promoted AceCad as an
intelligent, state-of-the-art
software developer and
pioneer within the industry.
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12. CONSERVATIVE PARTY
THE WORK: An open brief
was advertised within
Creative Review and Design
Week publications. Entries
had to endorse the
proposition; Let Down By
Labour. With over 1,500
applications, I was
extremely successful not
only winning the
competition, but having
another two concepts
shortlisted by a panel of
judges, led by Lord Saatchi.
Coverage of the win
included: BBC website, BBC
local news TV coverage,
Design Week editorial
article and the Conservative
Party website.
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13. EMUSIC
THE WORK: An outdoor
campaign for an alternative
online music site to itunes.
This previously American
based company prided itself
on the promotion of
alternative independent
music from a range of
genres. The solution
referenced this with the use
of intelligent headlines and
artist photography, to
communicate the core
principles of the brand.
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14. PENGUINS EVENTS
THE WORK: One of the UK’s
most successful event
companies wanted to
refresh their image.
Penguins had a unique
character which was well
liked by clients and staff
alike and bringing this mix
of passion, honesty and
humor
to life would give them a
distinct identity. Creating a
bright logo system, keeping
the design as simple as
possible and using their
actual team in photography.
The feedback from internal
and external sources was
hugely positive.
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15. OIDZ TOYS
THE WORK: A new client
approached with an
exciting product that they
had secured the distribution
rights for within the UK.
After coming up with the
name ‘Oidz’, and the
concept of a cartoon based
story with my ‘Oidz’
characters, I developed an
playful identity
predominantly targeting the
kids market, to be used
across packaging and POS
displays and other
marketing pieces.
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17. KNIGHT FRANK
ESTATE AGENTS
THE WORK: Knight Frank,
annually produce large
directories of their major
new developments for the
year. Previous creative
concepts had included
showcasing the
developments in a gallery
themed visual. Developing
the showcase idea this
concept brought together
fashion and photography as
the main themes, using
British student designers
for differing sections of our
directory.
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18. FINE & COUNTRY
ESTATE AGENTS
THE WORK: Fine & Country
wanted to develop their
existing identity over all
marketing materials. The
company worked as both a
normal traditional estate
agents and a franchise used
by other independent
agents to sell premium
properties. The main
obstacle when developing
the new identity was that it
required flexibility not to
fight with its agents
existing branding. The
result was a sophisticated
identity that could remain
simple and fitted the bill
perfectly.
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19. TEAM ESTATE AGENTS
THE WORK: ‘Team’ is the
umbrella marketing name
for a large number of
independent estate agents
across the country. Th task
was to create a flexible set
of templates which agents
were able to adapt with
their own office details
through a web-based
system. Concepts used
animals as metaphors
promoting different reasons
to move home. Also
provided were seasonal and
tactical executions. It was
‘Teams’ first campaign to
be used by member agents
on a collaborative basis,
enabling them to dominate
coverage in local media and
increase awareness in
regional media.
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21. DAVIDSONS HOMES
THE WORK: Creating a
strong identity for new
property developer
Davidsons to be used in a
wide range of marketing
collateral. The result is a
visual look and feel that
helps to communicate the
companies main USP:
Davidsons allow their
customers to plan and tailor
the internal specifications
of any new homes, virtually
creating a blank canvas to
work with.
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22. CAMBOURNE
CONSORTIUM
DEVELOPMENT
THE WORK: A campaign for
a consortium development
of new homes near
Cambridge. It majors on the
premise that Cambourne
offers an idyllic new
community, with a range of
local amenities including; a
business park, schools,
health centers, shops as
well as new homes. The
campaign brought this to
life, using actual residents
we developed an extensive
range of testimonial based
communications.
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23. CREST NICHOLSON & LINDEN HOMES
THE WORK: A direct mail piece for a consortium development of
new homes in Epsom, Surrey. The name ‘trinity’ and identity for
the development (which was split into three distinctive phases),
combined with ring iconography and a proposal mailer made for CLICK FOR
the perfect sophisticated tone that the developers wished to NEXT CREATIVE
communicate.

25. GMAC RESIDENTIAL
FUNDING
THE WORK: Research
showed that GMAC
Residential Funding needed
to change the target
market’s perception of its
brand and reinforce
awareness of its specialist
expertise and knowledge of
mortgages. A consistent
‘sports-support’ advertising
campaign gave stand out in
a traditionally busy
business marketplace. It
provided clear product
information, whilst building
brand awareness. After 6
months, tracking research
showed increases in
unprompted ad recognition
and the key personality
areas of knowledge,
reliability and
professionalism.
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26. INTERBAY COMMERCIAL
MORTGAGES
THE WORK: Interbay are a
commercial mortgage
broker looking for standout
in a busy marketplace and
this thought-provoking
campaign aimed to combat
this.
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28. ROBINSON LOW FRANCIS
PROPERTY CONSULTANTS
THE WORK: A refresh of
previous branding created
for Robinson Low Francis;
an international
construction consultancy.
This creative used clean,
simple designs to
communicate the brand
across a range of media.
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29. STEVENS & BOLTON
LAW FIRM
THE WORK: Stevens &
Bolton are a law firm who
wished to rebrand to
market themselves for the
launch of their new
business drive initiative.
Targeting local businesses,
the resulting campaign
expressed the advantages
of having a local law firm,
compared to that of a city
law firm. Initial response
from clients and
perspective clients has been
extremely positive.
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