1. NAME YOUR OWN PRICE with CabEasy!
App Available for Download on iTunes
Mission Statement: Cabeasy is a mobile app that gives you the ability to name
your own price for car service on your Smartphone (Priceline Model). The
process takes under two minutes.
Contact: Jonathan McKinney, Founder
+1 917-224-0242
jon@cabcorner.com

2. Problem(s) + Solution
• PROBLEM: People (riders) in urban areas lack price-efficient
transportation options that are comfortable and convenient, when
traveling from point A to point B (example: airport travel).
ADDITIONALLY…
• Car services (providers) operate using inefficient pricing models, inelastic
cost structures and generic marketing, which all combine to result in lost
revenue.
⇒ SOLUTION: Create a platform in which riders have more price control
AND fleet providers can maximize fleet utilization, thus reducing costs.
2/10

3. How it Works & Current Status
• CabEasy is a technology-based car service bidding platform, offering riders & providers a way
to interact with one another in a more dynamic and market-driven manner.
⇒ Rider inputs location/destination and submits bid to multiple provider(s)
⇒ Providers accept, reject, or counterbid rider offer
⇒ Rider accepts (best bid); rejects undesirable counterbids
⇒ Core target: urban dwelling smart phone/tablet users, with various transportation needs and
discretionary income
• Status as of April ’12
⇒ Beta launched in April ’12 in New York City promoted exclusively through social media
⇒ Secured downloads and registered riders via the App Store within the first week of launch (app
available exclusively on the iPhone).
⇒ Within the first week of launching, we secured 15 providers and confirmed multiple rides
⇒ Active rider/provider database with week over week growth of 50%
⇒ Business model: 1.) Transaction fees, 2.) Provider premium accounts, and 3.) Advertising
⇒ Direct competitor to Uber, better pricing structure (ex: American Express concierge vs. Priceline)
3/10

4. TRANSPORT MEANS AROUND URBAN
CITIES
Walking/Biking
Price: low
Prep
Time - +
Comfort
Taxi/Car Service
Price: high+
Comfort: medium Comfort: high
Prep Time: short Prep Time: short
Time Risk: medium Time Risk: medium
CabEasy
Price Price: low to medium
- Comfort: high
Prep Time: short
+
Time Risk: medium
Subway, Bus Shuttle
Price: low Price: medium
Comfort: low Comfort: medium
Prep Time: Medium Prep Time: long
+ -
Time Risk: Medium Time Risk: high
4/10

5. Total Available Market
5/10

6. Sources & Uses of Cash 5 Year Forecast
Sources & Uses of Cash- 3-Year Projection
All Markets 2013 2014 2015 2016 2017
Revenue Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Market Qtr Year
Number of Users 134 3,527 20,892 78,138 306,283 1,012,012 New York Q3 2012
Cab Booking System-Transaction Fee (Airport) $ 653 $ 27,435 $ 225,827 $ 860,612 $ 3,423,697 $ 12,398,810 Boston Q1 2014
Cab Booking System-Transaction Fee (Inter-City) $ 321 $ 13,477 $ 111,521 $ 428,933 $ 1,716,764 $ 6,023,763 Atlanta Q2 2014
Advertising (Web/Mobile) $ 0.61 $ 51.44 $ 850 $ 4,885 $ 25,748 $ 112,425 Chicago Q3 2014
Venture Capital Investment $ 250,000 $ 500,000 $ 1,000,000 $ 1,500,000 $ 2,000,000 $ - Philly Q4 2014
Revenue Subtotal $ 974 $ 40,964 $ 338,197 $ 1,294,430 $ 5,166,210 $ 18,534,998 San Fran Q1 2015
Revenue (w/ VC Investment) Subtotal $ 250,974 $ 540,964 $ 1,338,197 $ 2,794,430 $ 7,166,210 $ 18,534,998 LA Q2 2015
Business Development & Sales Expenses Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Phoenix Q3 2015
Headcount 1 1 2 1 1 24 Houston Q4 2015
VP, Sales $ - $ - $ - $ - $ - $ 1,000,000 Dallas Q1 2016
Territory Manager $ 40,000 $ 80,000 $ 255,000 $ 535,000 $ 870,000 $ 1,590,000
(Vacant) $ - $ - $ - $ - $ - $ -
Payroll taxes and benefits (medical and life ins., disability) $ 8,000 $ 16,000 $ 51,000 $ 107,000 $ 174,000 $ 518,000
Software Costs (computer programs, cell phone bills, various fee based online tools $ 3,750 $ - $ - $ - $ - $ -
Hardware-Computer, mobile phone, ipads $ 2,500 $ - $ - $ - $ - $ -
Business Development & Sales Expenses Subtotal $ 54,250 $ 96,000 $ 306,000 $ 642,000 $ 1,044,000 $ 3,108,000
Communications & Marketing Expenses Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Advertising-online $ 45,000 $ 48,000 $ 168,000 $ 360,000 $ 480,000 $ 480,000
Advertising-print $ 1,500 $ 3,000 $ 11,000 $ 23,000 $ 30,000 $ 30,000
Please see attached Excel
Advertising-tv and radio $ 39,000 $ 62,880 $ 220,080 $ 471,600 $ 628,800 $ 628,800
Travel & Entertainment $ 6,000 $ 12,000 $ 60,000 $ 60,000 $ 60,000 $ 300,000
Communications & Marketing Expenses Subtotal $ 91,500 $ 125,880 $ 459,080 $ 914,600 $ 1,198,800 $ 1,438,800
Research, Development, & Software Engineering Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
spreadsheet for full (10x)
Headcount 0 0 1 1 1 1
VP, Product & Engineering $ - $ - $ - $ - $ - $ -
Programming/UX/UI Developer $ - $ - $ 50,000 $ 50,000 $ 80,000 $ 84,000
(Vacant) $ - $ - $ - $ - $ - $ -
market financial analysis
Payroll taxes and benefits (medical and life ins., disability) $ - $ - $ 10,000 $ 10,000 $ 16,000 $ 16,800
Research, Development & Software Subtotal $ - $ - $ 60,000 $ 60,000 $ 96,000 $ 100,800
General and Administrative Expenses Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Headcount 3 3 4 4 4 4
Chief Executive Officer $ 27,000 $ 110,000 $ 110,000 $ 110,000 $ 110,000 $ 114,510
Chief Operating Officer $ 27,000 $ 100,000 $ 100,000 $ 100,000 $ 100,000 $ 104,000
Chief Financial Officer $ - $ - $ 84,000 $ 84,000 $ 84,000 $ 100,000
Chief Technology Officer $ 60,000 $ 120,000 $ 120,000 $ 120,000 $ 120,000 $ 125,000
Payroll taxes and benefits (medical and life ins., disability) $ 22,800 $ 66,000 $ 82,800 $ 82,800 $ 82,800 $ 88,702
Office supplies $ 300 $ 1,200 $ 1,200 $ 1,200 $ 1,200 $ 3,600
Travel & Entertaiment $ - $ - $ - $ - $ - $ -
Legal & Accounting $ 6,000 $ 12,000 $ 12,000 $ 12,000 $ 12,000 $ 12,000
Rent $ 12,000 $ 24,000 $ 60,000 $ 60,000 $ 60,000 $ 78,000
Google Map Technology $ 60,000 $ 120,000 $ 120,000 $ 120,000 $ 120,000 $ 120,000
Hosting fees and server maintenance $ 1,800 $ 3,600 $ 3,600 $ 3,600 $ 3,600 $ 3,600
Domain name registration $ 120 $ 240 $ 240 $ 240 $ 240 $ 240
Telephone $ 300 $ 600 $ 600 $ 600 $ 600 $ 2,400
Utilities $ 3,000 $ 6,000 $ 9,600 $ 9,600 $ 9,600 $ 9,600
Errors & Ommissions/General Liability Insurance $1M $ 6,000 $ 12,000 $ 12,000 $ 12,000 $ 12,000 $ 12,000
Postage $ 60 $ 120 $ 120 $ 120 $ 120 $ 120
General & Administrative Expense Subtotal $ 226,380 $ 575,760 $ 716,160 $ 716,160 $ 716,160 $ 773,772
Fixed Costs: Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
General Administrative Expenses $ 89,580 $ 179,760 $ 220,860 $ 223,260 $ 224,760 $ 246,960
Fixed Salaries $ 114,000 $ 330,000 $ 464,000 $ 464,000 $ 494,000 $ 527,510
Fixed Payroll Taxes and Benefits $ 22,800 $ 66,000 $ 132,800 $ 132,800 $ 162,800 $ 172,702
Fixed Costs Subtotal $ 226,380 $ 575,760 $ 817,660 $ 820,060 $ 881,560 $ 947,172
Variable Costs Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Advertising $ 85,500 $ 113,880 $ 399,080 $ 854,600 $ 1,138,800 $ 1,138,800
Software Costs (computer programs, cell phone bills, various fee based online tools $ 3,750 $ - $ - $ - $ - $ -
Hardware-Computer, mobile phone, ipads $ 2,500 $ - $ - $ - $ - $ -
Travel & Entertainment $ 6,000 $ 12,000 $ 12,000 $ 12,000 $ 12,000 $ 12,000
Variable Salaries $ 40,000 $ 80,000 $ 305,000 $ 585,000 $ 950,000 $ 2,674,000
Variable Payroll Taxes and Benefits $ 8,000 $ 16,000 $ 61,000 $ 117,000 $ 190,000 $ 534,800
Variable Cost Subtotal $ 145,750 $ 221,880 $ 777,080 $ 1,568,599 $ 2,290,799 $ 4,359,600
6/10
Total Revenue $ 974 $ 40,964 $ 338,197 $ 1,294,430 $ 5,166,210 $ 18,534,998
Total Expenses $ 372,130 $ 797,640 $ 1,541,240 $ 2,332,759 $ 3,054,959 $ 5,421,371
EBITDA $ (371,156) $ (756,676) $ (1,203,042) $ (1,038,329) $ 2,111,250 $ 13,113,626

7. Profit & Loss Statement 2011
For the Year Ended
12/31/2011
Income $ -
Expenses:
Advertising and Promotions $ 3,841.05
Public Relations 3,500.00
Platform and Network Expenses 1,417.23
Legal & Accounting 3,000.00
Market Research 3,350.00
Meals and Entertainment 952.66
Office Supplies 438.90
Postage & Delivery 65.01
Copyright fee 35.00
Merchant Account Fees 119.63
Bank Service Charges 101.00
Miscellaneous Expenses 379.00
Depreciation and Amortization 19,112.00
Total Expenses $ 36,311.48
Net Ordinary (Loss) $ (36,311.48)
Other Income/Expense:
Interest Income 6.42
Total Other Income $ 6.42
Net (Loss) $ (36,305.06)
7/10

8. Team
• Founder: Jonathan McKinney (http://linkd.in/JwDHXN)
⇒ Graduated from Wesleyan University in 2004, and initially explored the world of
nonprofit organizations, notably at Visions Services for the Blind in NYC. He then
shifted gears, working as a junior bond analyst at R.W. Pressprich before heading
off to Asia to teach on a two year assignment.
⇒ Upon returning to the U.S. in 2008, he founded and launched a New York City
centered mobile web based cab-sharing platform, "CabCorner.com". In 2012, he
expanded his model to include "CabEasy" a cab-bidding platform.
• Technical Lead: Galaxy Weblinks (http://bit.ly/L2TW5)
⇒ Developers of http://karmaplate.com
⇒ Tech team in India and USA
⇒ Experienced developers in eCommerce sites, mobile apps, API,
⇒ Work relationship dates to early 2007 on other projects
8/10

9. Milestones + Capital Needs
• Seed round goal(s)
⇒ Full implementation of revenue models: Transaction fees and advertising model
⇒ Target City: New York City
⇒ Usage: 134 active users & 100 active providers
⇒ EBITDA: (-$371,156)
• $18M revenues in fifth year
⇒ Usage: 1,012,012 active users & 325 active providers
⇒ Penetration in top (10) urban markets: New York City, Boston, Chicago, Atlanta,
Los Angeles, San Francisco, Houston, Philadelphia, Phoenix, & Dallas
⇒ EBITDA: $13,113,626
• Capital needs to reach milestone: $250K
⇒ Development & implementation of transaction fee model
⇒ Rider/provider acquisition activity
⇒ Expansion of platform distribution channels (ex: Android, iPad)
9/10
⇒ Cabeasy team development

10. So Why Invest in Cabeasy?
• CabEasy is simple and clear
⇒ A simple concept & promise: name your own price and save money
⇒ Ease of use for riders & providers
⇒ A scalable product
⇒ A proven model in test market (NYC) and ready to launch in more US cities and
internationally
⇒ Less than 1 month after beta launch, active and growing base of riders and
providers
• Next steps
__________________________________________________________
__________________________________________________________
__________________________________________________________
10/10