This is the presentation we give to various groups associated with BYU-Idaho, teaching them how to network effectively using LinkedIn and BYUI Connect.

1. © 2010 Brigham Young University–Idaho 1
Coming February 5, 2016
•Discover your Passion
•Tell your Story
•Network Effectively
Coming February 5, 2016
•Discover your Passion
•Tell your Story
•Network Effectively

2. © 2010 Brigham Young University–Idaho
The only way to do great work is to
love what you do. If
you haven’t found it yet, keep
looking. Don't settle. As
with all matters of the heart,
you'll know when
you find it.
Steve Jobs
love what you do
Don't settle
you'll know when
you find it.
Discover Your Passion

3. © 2010 Brigham Young University–Idaho
Discover Your Passion
JOB CAREER CALLING
Of Necessity
“Ugh”
What Most Have
“It’s Fine”
A Passion or Cause
“I love it!”
Adapted from the Talent Catalyst
www.thetalentcatalyst.com

4. © 2010 Brigham Young University–Idaho 4
Happy at Work? Forbes Says:
•13%Love it (calling)
•63%mostly unhappy (career)
•24%hate it (job)
87% =
Discover your Passion

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Discover your Passion
Can LinkedIn help you discover your passion? Introducing Decision Board:

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Discover your Passion

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You are a Million Dollar Brand –
A Business of 1
•What do you want to be known for?
•How are you going to market yourself?
•How can you use social media like LinkedIn as a
strategy and not just a tool?
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My Brand My Message Content Delivery
Increase Awareness
Build Respect
Tell Your Story

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Using LinkedIn to Market Yourself
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Compelling Headline
w/ Call to Action
Compelling Headline
w/ Call to Action
Tell Your Story
NOT!NOT!

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Maximizing your profile for best results.
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Concise and Clear SummaryConcise and Clear Summary
Tell Your Story

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Beware of Typos and Bad Grammar
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Tell Your Story

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Maximizing your profile for best results.
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Comprehensive Review of ExperiencesComprehensive Review of Experiences
Embedded links to files, projects, portfolios, etc.Embedded links to files, projects, portfolios, etc.
Enhance profile and
connection points by creating
a LinkedIn group
Enhance profile and
connection points by creating
a LinkedIn group
Tell Your Story

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Maximizing your profile for best results.
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Showcase Skills and EndorsementsShowcase Skills and Endorsements
Don’t forget:
1.Education
2.Volunteer & Causes
3.Projects
4.Publications
5.Personal Information
6.Etc.
Tell Your Story

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Where do you show up on a LinkedIn search?
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Factors for Search Results
•Results are the same
for everyone
•Order depends on:
• Profile Completeness
• No. of Connections
• Your Activity
• Keywords
Key words (count most in)
1. Headline
2. Experience
3. Education
4. Projects
5. Summary
Tell Your Story

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What Stands Out (your brand/message) in Your Profile
Create a Word Cloud at www.wordle.net.
Tell Your Story

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Make your own billboard with a LinkedIn Profile Banner
Tell Your Story

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Your Resume 16
Job Search Facts!
Network Effectively
• Number of open jobs annually = 3.6 Million
• Percent of these jobs never advertised = 80%
• Average number of applicants per corporate job = 250
• Percent of resumes *seen by human eyes = 50%
*Most companies have talent management software that weeds out applications
• Percent of resumes seen by hiring managers = 13%
• Typical number applicants receiving an interview is 4-6
• Percent of BYU-Idaho graduates who will leave without a job offer = 38%

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Network Effectively
= 5 hours
The average BYU-Idaho Student will
Spend 5,265 hours (class, homework, labs, etc.)
To earn a bachelors degree
WHY?

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Network Effectively
Networking is about finding:
•the right people
•so you can ask the right questions
•ensuring you are on the right career path
•to build mutually beneficial relationships
•that will open doors of opportunity

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Why Networking is Essential in your Job Search:
1. Fine Tune your LI Profile and Resume1. Fine Tune your LI Profile and Resume
2. Network Effectively
• Increases your chances of being interviewed by 5-10X
• Bypasses the gatekeepers (HR)
• Increases no. of people who can endorse/refer you
2. Network Effectively
• Increases your chances of being interviewed by 5-10X
• Bypasses the gatekeepers (HR)
• Increases no. of people who can endorse/refer you
3. Looking for a job, submitting applications3. Looking for a job, submitting applications
Network Effectively
Remember, 80% of
open jobs are never posted!

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Network Effectively
Name Contact Friend

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“Find Alumni” Directory on BYU-Idaho Alumni Home Page
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Network Effectively

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Find Alumni Mentors
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Network Effectively
Quickly Find Alumni MentorsQuickly Find Alumni Mentors

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How LinkedIn Works
3’s & Groups
1’s
2’s
Potential Key
Connection
1’s = direct connections with full
contact information
2’s = connected to your 1’s and
are easy to add to your network
3’s = connected to your 2’s, you can
see only first name and are
more difficult to add
Group members = share a common group
and you can message them
3’s & Groups
1’s
2’s
My Network
Network Effectively

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3’s & Groups
1’s
2’s
My Network
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Why expand the size of your LinkedIn network?
So you can FIND and be FOUNDSo you can FIND and be FOUND
3’s & Groups
1’s
2’s
Potential Key
Connection
Network Effectively

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When you connect with me . . .
•My 13,000 1’s become your 2’s
•My 2.4 million 2’s become your 3’s
•Your network grows by over 2,400,000
When you connect with me . . .
•My 13,000 1’s become your 2’s
•My 2.4 million 2’s become your 3’s
•Your network grows by over 2,400,000
How to Grow Your Network
Connect with LinkedIn Super Connectors (those
with 500+ Connections)
We have over 300 Alumni Super Connectors that you can connect with at:
www.byui.edu/alumni
Network Effectively
25

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1st
Connections
[allows you to expand your network]
1’s
Primary Contacts
[mentors, door openers]
My Network
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2
1
1
1
1
1
1
1
1
1
2’s and 3’s of
Network First
Connection
3
1
Network Effectively

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What my Network Looks Like
13,00013,000
15,500,00015,500,000
2,400,0002,400,000
136,000136,000
18,000,00018,000,000
1’s (already connected)
2’s (easy to connect with)
Group Members (easy to connect with)
3’s
(must view profile to connect)
Network Effectively
Brigham Young University – Idaho
LinkedIn Group

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Find Key Connections Using LinkedIn’s Advanced Search
Network Effectively

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Using LinkedIn’s Advanced Search
Network Effectively

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Using LinkedIn’s Advanced Search
Network Effectively

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Personalize Invite to Connect
X X X X X X X X X X X X X X X X
Do Connect with:
•Classmates and alumni
•Common career interests
•Members of the church
•Employees of companies you
are interested in
•Shared hobbies/interests
Use a personal message and
save for future copy and paste.
Always use their name.
Use a personal message and
save for future copy and paste.
Always use their name.
Network Effectively

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Using the LinkedIn Alumni Portal
OR, visit
www.linkedIn.com/alumni
Network Effectively

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Network Effectively

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Network Effectively

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Network Effectively

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Network Effectively

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Network Effectively

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Use LIPPL to see full names and full profiles so you can
connect with those out of your network (only works in Chrome)
www.lipplink.com
Network Effectively

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From being FOUND to KNOWN (and relationships)
• Actively participate in LinkedIn Groups
Network Effectively

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From Connection to Relationship
Network Effectively

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From Connection to Relationship
Two message options to say
“thank you” and request a dialogue
Two message options to say
“thank you” and request a dialogue
Network Effectively

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From Connection to Relationship
Again, use a personal message
and save for future copy and
paste. Always use their name.
Again, use a personal message
and save for future copy and
paste. Always use their name.
Network Effectively

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From being FOUND to KNOWN (and relationships)
Ask great questions (our top 10 + 1)
1. How did you get involved in . . .?
2. What advice would you give me if I wanted to be successful in your line of work?
3. What do you love/enjoy most about what you do?
4. What school(s) did you attend, and what made you decide to go there?
5. What did you study in school?
6. What fun things do you like to do outside of work?
7. What is it in your life that inspires you?
8. What kind of books do you like to read and which ones have had the greatest
impact on you?
9. Where do you see yourself five years from today?
10. How do you think we can mutually work together?
11. Who else do you know that I should be talking to?
Network Effectively

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From Connection to Relationship
Network Effectively

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Remember to:
1.Say thank you in multiple ways (verbal, e-mail,
handwritten note, etc.)
2.Be considerate of their time (accommodate your schedule
to theirs)
3.Be Professional
4.Follow up and honor any
commitments
Network Effectively

46. © 2010 Brigham Young University–Idaho
University.LinkedIn.com ~ Tip Sheets / Check Lists
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Network Effectively

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The Academic Discovery Center offers resources for campus and on-line students
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Learn more at: www.byui.edu/academic-discovery-center
Network Effectively

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Announcing the New BYU-Idaho Professionals Group on LinkedIn!
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Learn more at: www.byui.edu/alumni/professionals
Network Effectively

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Does this really work?
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Network Effectively

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www.byuiconnect.org  alumni@byui.edu 1-800-537-2586
Network Effectively

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Network Effectively
> 3.5%3.5% < 43% 25%25%
Not Not Maybe Likely ON IT!
Interested Likely
Employed Upon Graduation