1. Audience Research Questionnaire
I’m currently making a music magazine, for both males and females between the ages 16-25, based
based the indie pop/rock genre. All I need you to do is answer the questions truthfully, as this will
help me extract useful information for my target audience.
Tick the boxes:
1. Are you male or female? Male [ ] Female [ ]
2. Are you aged between 16-25? Yes [ ] No [ ]
3. What bands do you listen to, within the indie pop/rock genre? (please specify)
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4. What attracts you most out of these suggestions to indie pop/rock? (tick one)
a. The image associated with these genres [ ]
b. The lyrics in the songs [ ]
c. The bands/artists [ ]
d. The dynamics of the music (sound/instruments) [ ]
e. Other [ ] – please specify:
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5. How much are you willing to pay for a monthly magazine?
a. Less than £1 [ ]
b. £1-£2 [ ]
c. £2-£3 [ ]
d. £4 and above [ ]
6. Do you read/buy any other music magazines at the moment? Yes [ ] No [ ]
If yes please specify which one(s): ..............................................................................................
If no, carry on to Question 8.
7. Why do you buy these magazines? (please specify)
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8. Why don’t you buy any other music magazines? (please specify)
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9. Is there anything which would encourage you to buy a music magazine? (tick as many as you
need)
a. Free prizes/posters [ ]
b. Competitions [ ]
c. Priority buying for concert tickets [ ]
d. Dates of upcoming tours [ ]
e. Exclusive interviews on bands/artists [ ]
f. A cheap price [ ]
g. Other [ ] – please specify: ..............................................................................................
Please turnover for the following questions.

2. 10. Which of the following magazines do you find most eye-catching/appealing? (circle answer)
Why have you chosen this particular cover? (Please specify)
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11. What feature images would you like to see on a front cover of a music magazine? Order your
answer with a number between 1 – 4. (1 being the one you least agree with and 4 being the
your strongest agreement)
a. One main image of one artist/band? _____
b. A collection of images, featuring lots of different artists/bands? _____
c. Bright colours? _____
d. Dark colours? _____
e. Other, please specify: ....................................................................................................
12. What content would you like to see inside the magazine? Same answering procedure as
before. (1-being least agreement and 6- being strongest agreement)
a. Interviews on artists/bands? _____
b. Gigs dates _____
c. General news of that music genre? _____
d. Gossip? _____
e. Competitions? _____
f. Fashion? _____
g. Other, please specify: ....................................................................................................
13. What would you like to see in a double page article inside this magazine? Same answering
procedure as before. (1-being least agreement and 3- being strongest agreement)
a. Interview with one main artist/band? _____
b. General article on the latest news? _____
c. Would you rather have several smaller articles with different artists/bands? _____
d. Other, please specify: ....................................................................................................
Thank you for taking part in this questionnaire.