Businesses are changing the way they talk to you. Have you noticed? Many of them realize consumers have more control. They understand an individual can develop and build their company with a single share on social media. They’ve also learned not to talk at consumers; instead, they are trying something new. They are bringing consumers along on their journey through the art of telling a story.

1. Businesses are bringing
consumers along on their
journey through the art of
storytelling.
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2. They have committed
themselves to:
• building their customers’
experience
• learning their customer
segments
• talking less and listening
more
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3. Businesses are educating
consumers with content and
promoting the information on
different platforms from email
to social media.
Source: GraphicStock.com

4. Many people assume that a
story only needs a
beginning, middle and an end;
however, good stories
establish the:
• Setting
• Characters
• Conflict
• Resolution
Source: GraphicStock.com

5. Well-told stories have the
ability to build a following
especially when they give
value.
Businesses use different
formulas to do this.
Source: GraphicStock.com

6. Create a good brand story with the
right tools.
Start learning how today with
“Create Your Business Narrative:
Bank on Content.”