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a rtificially  i ntelligent  M arketing ™ 1:1  Interactive Relationship Marketing  the difference between yesterday and tomorrow © 2005-2007 USA-ONE Interactive, Inc. & elementz™
Overview ,[object Object],[object Object],[object Object],[object Object],© 2005-2007 USA-ONE Interactive, Inc. & elementz™
“ Getting the Deal Done” Dilemma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],aiM, a prospect management system, creates relationship TraKK’s for you based upon your personal selling needs and how you move a prospect from point A to point Z, getting the deal done. © 2005-2007 USA-ONE Interactive, Inc. & elementz™
Problem:   Cutting Through the “Noise” ,[object Object],[object Object],[object Object],63.8% of retailers conduct up to three e-mail campaigns per month --WebSurveyor Corp, October 2006 © 2005-2007 USA-ONE Interactive, Inc. & elementz™ How does your company cut through the noise to engage your prospects more effectively?
Problem:   Didn’t the Internet Change Everything? It did, It changed the way  buyers buy,   and the way  sellers sell 47%  of small business owners use the internet to market or advertise their business -  from American Express, May 2006 Domain Tools ®  daily domain statistics page states that there are  96,527,827  active URL’s and  268,305,976  inactive URL’s -  aug ‘07 Didn’t the Internet Change Everything? © 2005-2007 USA-ONE Interactive, Inc. & elementz™
Problem:   Anonymous Shopping [Prospect Privacy] “ 1 out of every 3 direct mail recipients prefers to respond online” – 2005 DMA Study Are you there for them in the right way? During the product discovery stage, shoppers want to gather information anonymously © 2005-2007 USA-ONE Interactive, Inc. & elementz™
Problem:   “But I Have A Web-Site” It was never intentionally built to be a  sales response   channel   Your current web site was not designed correctly prospects get lost and forget why they even came there © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Distribution :   How will you reach the people you want to work with?   Conversion :  How  will you get people to carry out the “transaction” you need?  Transaction:  What kind of transaction do you need?   does your marketing presence support . . .
Problem:   Warm Leads Get Cold ,[object Object],[object Object],[object Object],[object Object],What do you do next?  -  Wash, rinse and repeat next week ? If you are like many small businesses the answer is "nothing" and that is a big mistake. © 2005-2007 USA-ONE Interactive, Inc. & elementz™
[object Object],[object Object],[object Object],[object Object],Executive Summary Defining   aiM™   Incubation   Automation ,[object Object],[object Object],[object Object],[object Object],Appeal  Discover  Develop  Endorse © 2005-2007 USA-ONE Interactive, Inc. & elementz™
Solution:   Step 1: Appeal ,[object Object],[object Object],[object Object],[object Object],Print A pURL used in this step helps to establish a dialogue, without a solid process in place, an astonishing 80% of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales.  © 2005-2007 USA-ONE Interactive, Inc. & elementz™ www.Widget.MyProduct.com/Bill-Smith Every touch is recorded
[object Object],[object Object],[object Object],Continued:   Step 1: Appeal Every “response hit” represents data  that can be  consumed  and  reused  by aiM ™ Lesson 1 If selling was easy, we’d call it order taking aiM™ dialogues increase response rates, accelerate sales opportunities, and provide interview-like conversations that move a prospect through your sales pipeline. © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Campaign Web Address Recipient’s Names FLASH
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Solution:   Step 2: Discover web © 2005-2007 USA-ONE Interactive, Inc. & elementz™
Solution:   Step 3: Develop Incubate leads using face-2-face-like nurturing techniques Imagine having the time to adjust and customize every communication with every prospect in your sales pipe-line – automatically.  aiM™ will augment and support your current prospecting or sales process.  100%  of your prospects are touched perfectly, every time. web Print eMail © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Analyze Use Gather
Solution:   Step 4: Endorse When recipients receive their personalized marketing communications, they obtain  “ VIP” like service & “VIP” support   Your 1:1 communications  SCREAM  buy here   first ! online & offline dialogues are built specifically to support the communication needed to close the sale  eMail Print © 2005-2007 USA-ONE Interactive, Inc. & elementz™
The aiM ™  Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2005-2007 USA-ONE Interactive, Inc. & elementz™ ,[object Object],[object Object],[object Object],[object Object]
Thank You -  Talk  to you soon! Need help now?   Call toll-free  877-872-6634  or  303-814-6088   or email us at Sales@goelementz.com Get aiM ™  Fast TraKK 3, 6, 9 1:1 Interactive Relationship Marketing  © 2005-2007 USA-ONE Interactive, Inc. & elementz™

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AiM Marketing Presentation

  • 1. a rtificially i ntelligent M arketing ™ 1:1 Interactive Relationship Marketing the difference between yesterday and tomorrow © 2005-2007 USA-ONE Interactive, Inc. & elementz™
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  • 5. Problem: Didn’t the Internet Change Everything? It did, It changed the way buyers buy, and the way sellers sell 47% of small business owners use the internet to market or advertise their business - from American Express, May 2006 Domain Tools ® daily domain statistics page states that there are 96,527,827 active URL’s and 268,305,976 inactive URL’s - aug ‘07 Didn’t the Internet Change Everything? © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 6. Problem: Anonymous Shopping [Prospect Privacy] “ 1 out of every 3 direct mail recipients prefers to respond online” – 2005 DMA Study Are you there for them in the right way? During the product discovery stage, shoppers want to gather information anonymously © 2005-2007 USA-ONE Interactive, Inc. & elementz™
  • 7. Problem: “But I Have A Web-Site” It was never intentionally built to be a sales response channel Your current web site was not designed correctly prospects get lost and forget why they even came there © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Distribution : How will you reach the people you want to work with? Conversion : How will you get people to carry out the “transaction” you need? Transaction: What kind of transaction do you need? does your marketing presence support . . .
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  • 13. Solution: Step 3: Develop Incubate leads using face-2-face-like nurturing techniques Imagine having the time to adjust and customize every communication with every prospect in your sales pipe-line – automatically. aiM™ will augment and support your current prospecting or sales process. 100% of your prospects are touched perfectly, every time. web Print eMail © 2005-2007 USA-ONE Interactive, Inc. & elementz™ Analyze Use Gather
  • 14. Solution: Step 4: Endorse When recipients receive their personalized marketing communications, they obtain “ VIP” like service & “VIP” support Your 1:1 communications SCREAM buy here first ! online & offline dialogues are built specifically to support the communication needed to close the sale eMail Print © 2005-2007 USA-ONE Interactive, Inc. & elementz™
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  • 16. Thank You - Talk to you soon! Need help now? Call toll-free 877-872-6634 or 303-814-6088 or email us at Sales@goelementz.com Get aiM ™ Fast TraKK 3, 6, 9 1:1 Interactive Relationship Marketing © 2005-2007 USA-ONE Interactive, Inc. & elementz™