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MCN MW Debate
                         If you need to specify a digital strategy,
                                   you’ve already lost


                           Bruce Wyman & Rob Stein will now argue…




Thursday, April 12, 12
the permeability of place
                         The Future of Interactive Media


                                  Bruce Wyman
                                  bwyman@teufelkind.net
                                       @bwyman




Thursday, April 12, 12
EVERY publishing
  model is EVOLVING




Thursday, April 12, 12
UI & UX
  are also EVOLVING




Thursday, April 12, 12
We’re really talking about
  DIGITAL PRESENCE




Thursday, April 12, 12
Content vs Presentation vs Use



                         CREATORS
                         CONSTRUCTORS
                         CONSUMERS



Thursday, April 12, 12
Creators




Thursday, April 12, 12
Content will be        Creators

  PICKED APART




Thursday, April 12, 12
Metadata is more       Creators

  IMPORTANT




Thursday, April 12, 12
resistance is          Creators

  futile




Thursday, April 12, 12
embrace                Creators

  the change




Thursday, April 12, 12
Consumers




Thursday, April 12, 12
data                   Consumers

  is everywhere




Thursday, April 12, 12
objects                Consumers

  have meaning




Thursday, April 12, 12
devices                Consumers

  matter less




Thursday, April 12, 12
interactions           Consumers

  are everywhere




Thursday, April 12, 12
mobile is              Consumers

  personal




Thursday, April 12, 12
Constructors




Thursday, April 12, 12
HCI is                 Constructors

  on the rise




Thursday, April 12, 12
Integrate with         Constructors

  space




Thursday, April 12, 12
Design for             Constructors

  verbs




Thursday, April 12, 12
Create delightful      Constructors

  interactions




Thursday, April 12, 12
Understand the         Constructors

  differences
  in similar things




Thursday, April 12, 12
HTML5 is only a        Constructors

  baseline




Thursday, April 12, 12
Make data              Constructors

  transportable




Thursday, April 12, 12
Users want to          Constructors

  share




Thursday, April 12, 12
These new experiences   Constructors

  are pan-platform




Thursday, April 12, 12
interactions           Constructors

  are the brand




Thursday, April 12, 12
thanks

                         Bruce Wyman
                         bwyman@teufelkind.net
                              @bwyman




Thursday, April 12, 12

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