The document provides tips for businesses on how to effectively manage and promote their Facebook page. It recommends spreading word of the page through various marketing channels, sharing more than just business information by also posting tips, videos, articles and humor. It also suggests using a custom URL for easier discovery, regularly responding to followers to build relationships and loyalty, consistently posting fresh content on a schedule, keeping the page fun and tailored to the target audience's interests, showing customer appreciation, using Facebook apps and features, offering special exclusive content, and linking the Facebook page to the business website.