Ben Smithee and Elysa Rice present on utilizing Social Media in their work from a design, research and usability standpoint.

1. Big (D)esign Conference
2009
Thank You

2. Ben Smithee
!

3. Elysa Rice

4. #BigD
@SpychResearch
@Elysa
?’s encouraged

5. topics:
what is it?
how is it changing what we do?
what’s its value to us as researchers/designers & UX?
where do we start?
where is it going?

6. synergistic channel
research, design, marketing,
communication, feedback

7. evolution of marketing and
brand communication strategies

8. multi-input

9. multi-output

10. it’s no longer about shouting

11. it’s about building and
maintaining relationships

12. names you are tired of hearing

13. names you are tired of hearing
by understanding these

14. you can better understand these

16. amazingly intimate

17. everyone is becoming a researcher
results now!

18. the value potential value of SM

20. fastest growing community site -1,382%
increase in visits
475,000 unique in Feb 2008 - 7 million in Feb 2009
131% increase in March up to 9.3 Million
largest age group adults 35 - 49

22. realize the massive potential...
but don’t under-estimate the
power of one!

23. US Airways flight – Janis Krum, ferry passenger,
first to tweet before any traditional media

24. how can I successfully apply this?

25. seek first to understand

26. real-ti line?
me up te on
dates ica
un unbiased buzz
om m
ersc
om
st c
cu olle Y
do my ge en
w G
ho does utilizing SM make sense for your project?
non-i
ntrus
ive m B2
onito techn B
ring ology
tion
e? erva
o th ey us obs
t too ls d te
wha tim
a
in

27. social media monitoring

28. bloggers have a voice

29. tweetgrid

30. tweetdeck

31. twitterel

32. monitor traffic

33. video is king

34. video chat/journaling

35. vimeo and viddler

36. i’m finally on facebook...
now what?

37. harness its power effectively

38. but I’m interested in my company

39. so are all of these people

41. if you haven’t figured it out, it’s not
about your network...it’s about theirs!

42. the power is in groups

43. isn’t YouTube just for ridiculous
home videos?

44. not anymore
Youtube - search - Sprint “now”

45. instant feedback and reviews

46. customization

47. user and crowd-sourced
customization

48. secure corporate networks

49. an example from experience?

50. a socially interactive approach
at SXSW 2009

51. SM in recruiting, interviewing,
follow-up, logistics, deliverables

52. www.youtube.com/spychresearch
videography and production by @JohnFilm

53. gen-y and social media

54. looking forward

55. enhanced corporate acceptance

56. further movement toward video

57. real-time video streams

58. global standard

59. what is the bottom line?

60. SM is not for everyone and
everything

61. we are past “twitter is cool” and
“get a facebook page”

62. perception is reality

63. SM gives us another valuable tool
to obtain consumer insights

64. used appropriately, you can mine
honest & candid feedback from
audiences eager to voice opinions

65. please keep in touch!

67. still not fully convinced?
ben@dgaqual.com
(215) 501-2341
elysarice@gmail.com
(214) 215-5370

68. Sources
Advertising Age
blogpulse
emarketer
Facebook
Google
Linkedin
Nielsen
twitter
youtube