Lessons From the DesignOps Journey of the World’s Largest Travel Site (Eniola...
Eng Site Presentation
1. From Website to Experience Redesigning the English Department’s Digital Space Chris Backus ▪ Geoffrey Owens ▪ Bradley Wetzell ODU Undergraduate Research Symposium, 2010
2. Overview Conventional Design Workflow Solution Redesign Artifact Assess Client’s Needs From Website to Experience 2 Problem
17. Requirements Gathering From Website to Experience From Website to Experience 10 Requirements Gathering Problem Usability Testing Solution Information Design
18. Purpose Discover wants Deduce needs Achieve ‘buy-in’ Our Stakeholder Dr. Kathie Gossett In charge of maintaining the digital space From Website to Experience 11 Requirements Gathering Stakeholder Interviews
19. From Website to Experience 12 Stakeholder Interviews Copyright by Alex Gorbatchev
20. Results 3 Main User Groups Prospective students Current students Faculty Wants Searchable (No Flash Content) No frames Needs Streamlined Easily updated From Website to Experience 13 Requirements Gathering Stakeholder Interviews
21. Purpose Find similar products, same target audience See what works / doesn’t work Our Landscape Christopher Newport Norfolk State Virginia Commonwealth William & Mary From Website to Experience 14 Requirements Gathering Landscape Analysis
22. Evaluation Criteria (IBM) Home Page Navigation Content ROT Links Labels Performance Readability Organization Search Visual Appeal From Website to Experience 15 Requirements Gathering Landscape Analysis
27. Results Navigation Location Standardized information Less is more Photographs make a difference From Website to Experience 20 Requirements Gathering Landscape Analysis
28. Purpose Discover what we have now Find potential improvements From Website to Experience 21 Requirements Gathering Content Inventory
29. Example Current ‘Academics’ Section Inventory From Website to Experience 22 Requirements Gathering Content Inventory
30. Results Content overlap ROT (Redundant, Outdated, or Trivial) Disorganized map Text overload From Website to Experience 23 Requirements Gathering Content Inventory
31. Purpose Discover logical information groups Develop controlled vocabulary Guide site map design From Website to Experience 24 Requirements Gathering Open Card Sorting
32. Results 8 main sections Controlled vocabulary ‘Undergraduate Programs’ ‘Graduate Programs’ ‘Advising’ ‘Faculty and Staff’ ‘Research and Publications’ ‘Writing Assistance’ ‘External Links’ From Website to Experience 25 Requirements Gathering Open Card Sorting
33. Information Design(Part I) From Website to Experience From Website to Experience 26 Requirements Gathering Problem Usability Testing Solution Information Design
34. Purpose Illustrate new site organization Provide easy reference for designers From Website to Experience 27 Information Design I Site Mapping
36. Purpose Provide information organization template Create standard structure for each ‘type’ of page From Website to Experience 29 Information Design I Wireframing
41. Purpose Create interactive mockup for usability testing ‘Stripped down’ design Minimize reaction to design / color choices From Website to Experience 34 Information Design I Interactive Prototyping
44. Usability Testing From Website to Experience From Website to Experience 37 Requirements Gathering Problem Usability Testing Solution Information Design
45. Purpose Allow users to interact with information architecture Ensure expected interactions Procedure Develop use scenarios Instruct users to ‘think out loud’ From Website to Experience 38 Usability Testing
47. Results 16 Participants 0% had problems with right-hand navigation links 63% had difficulty navigating back to home page Need to create a ‘Home’ link in navigation bar 92% able to navigate to required information From Website to Experience 40 Usability Testing
48. Information Design(Part II) From Website to Experience From Website to Experience 41 Requirements Gathering Problem Usability Testing Solution Information Design
49. Purpose Create the environment that the site will ‘live in’ Refine the user experience / interaction From Website to Experience 42 Information Design II Product
72. From Website to Experience Redesigning the English Department’s Digital Space Chris Backus ▪ Geoffrey Owens ▪ Bradley Wetzell ODU Undergraduate Research Symposium, 2010
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