8. Top most followed
1. @ladygaga 30,169,642
2. @justinbieber 28,788,675
3. @kateperry 27,579,183
4. @rihanna 26,193,633
5. @britneyspears 20,970,183
6. @barackobama 20,689,663
7. @taylorswift13 19,429,365
8. @shakira 18,369,904
http://twittercounter.com/pages/100
9. Top most popular facebook pages
1. Facebook 77,684,955
2. Texas Hold'em Poker 64,939,868
3. Youtube 63,512,864
4. Rhianna 61,662,498
5. Eminem 61,310,690
6. The Simpsons 55,077,304
7. Shakira 54,945,337
8. Lady Gaga 53,247,260
www.facebook.com
10. Goals
• Students get to know the Social Media
instruments used for political issues and
• Students understand how Social Media influences
Politics.
• Students know to differentiate between political
movement and political campaigning.
• Enable students to integrate the dimension of
political Social Media into an overall PR concept.
12. Arab spring
«a series of anti-government uprisings in various
countries in North Africa and the Middle East,
beginning in Tunisia in December 2010.»
Oxford Dictionaries
13. Arab spring: how
«The protests have shared techniques of civil resistance in
sustained campaigns involving strikes, demonstrations,
marches and rallies, as well as the use of social media to
organize, communicate, and raise awareness in the face
of state attempts at repression and Internet
censorship.»
Wikipedia
14. Arab spring: settings
• educated but dissatisfied youth within the
population
• One goal: „the people want to bring down the
regime“
• Refusal to accept the status quo: Dictatorship,
unemployment, insufficient transparency,
concentration of wealth in the hands of autocrats
• Not an entirely new phenomenon, but a new
dimension
15. «We use facebook
to schedule the
protests, Twitter to
coordinate, and
YouTube to tell the
world.»
16. The faces of Egypt's „Revolution 2.0“_I
• A (now famous) Facebook page was organizing people in
Egypt well before protests broke out in January 2011
• Five anonymous people administer a Facebook page that
helped fuel Egypt protests
• They communicated over the internet to avoid detection
by police
• A Facebook event was created for January 25, the first
day or protests „"The Day of the Revolution Against
Torture, Poverty, Corruption and Unemployment." „
• Over 100‘000 people clicked „yes“ on the invite
18. Penetration Social Media
• Middle East
– 78,620,995 Internet users, 35.7% of the population.
– 20,247,900 Facebook users, 8.4% penetration rate
• Africa
– 139,875,242 Internet users, 13.3% of the population
– 43,404,160 Facebook users, 4.0% penetration rate.
• Egypt
– 21,691,776 Internet users, 26.4% of the population,
– 11,341,180 Facebook users, 13.6% penetration rate.
• Europe
– 500,723,686 Internet users, 61.3% of the population
– 232,935,740 Facebook users, 28.5% penetration rate.
• Switzerland
– 6,430,363 Internet users, 84.2%.
– 2,727,600 Facebook users , 35.7% penetration rate.
www.internetworldstats.com
19. «Certainly,
technology was a
vital tool in their
efforts but we
believe their bravery
and determination
mattered most.»
Elliot Schrage
Vice President, Facebook
20. Discussion
• The role of Social Media in the Arab Spring
• Revolution, upraising: how to make it work?
• The limits of Social Media in a Revolution
• The risks of Social Media
• Political reality after the revolution
• http://www.youtube.com/watch?v=wf0JF-Psy6U&fea
21. «In Social Networks,
Fukushima has abruptly
triggered a tsunami, that
brought the fb-pages of the
major anti-nuclear NGOs
tens of thousands of new
fans and thus contributed
to a significant
mobilization of citizens »
22.
23. Germany: nuclear phaseout_setting
• Germanys government nuclear friendly
• After Fukushima – political U-turn. Merkel
announces nuclear phaseout.
• 200‘500 people on the street
• „What voters want“
24. Discussion on „nuclear“ in Germany
Decision by
gov
Fukushima
SM2 Studie „Atomausstieg und Energiewende“
31. Successfull online petitions
•The “ASK” is Compelling and Achievable.
•The Petition is delivered directly to the
target.
•Social media tools are used to get the
word out and recruit supporters.
•The online petition is followed up by
offline action.
http://www.youtube.com/watch?v=TMowhQnlaLo&feature=related
32. Create your online petition
• Compelling issue
• Find a tool
• Set up a communications strategy
• Work !
35. But..
• Make it easier to contribute
• Make participation a side effect
• Reward — but don't over-reward — participants
• Promote quality contributors
43. «Facebook and other social media tools viewed as
having greater political impact than in-person
advocacy»
44. Campaigning_Settings
How do you get people to invest in your products
or services when they…
– Have never heard of you
– Don‘t have any affinity to you
– Don‘t live near you
– Have no reason to listen to you when you speak
– Have other, more familiar options offering similar
goods or services?
47. Campaigning_Goals
• Fundraising
• Rally supporters
• Engaging voters
• Foster transparency
• Create unique relationships with supporters and
• Within supporters
• But first of all: BECOMING PRESIDENT OF THE
USA
51. Political power of social media
• Real time legislating
“Above all, it has helped me to gain credibility
with voters. When I say that I’m a principled,
consistent conservative, people know that it’s
«facebook is asee it, and theyadditional
true. They can precious can tell from
marketing toolthat I’m actually reading the
our discussions - and for free.»
bills.”
HC Strache – over 100’000 fans
Page statistics are all Khaled Said in 2011: =========================== More than 2 billion and 600 million views of what is written on the page More than 24 million members and the interaction between the page in the form of admiration or comments ------------------------------------- On 11 February: - About the 300 thousand impressive day for the publication of - A more than 177 comments written by Members =========================== We thank you for your trust dear .. We ask God that we live up to the responsibility .. Freedom .. Social justice .. Human dignity .. The revolution continues .. The revolution will win ..
Discussion
For a year, the Fukushima nuclear crisis has often been reported as an “unprecedented crisis” by the mass media and blogospheres in Japan and beyond. The Fukushima nuclear crisis appears to be unprecedented if one looks at the surface features of the role of social media in the unsettled crisis. Indeed, the crisis showed that people living in Japan and beyond participated in knowledge production by harnessing social media such as Twitter, Facebook, and YouTube. In particular, many people engaged in DIY (do-it-yourself) reporting of Geiger counter readings and distributed the collected data to those who were concerned about the level of nuclear radiation by using social media.
When Swedish Foreign Minister Carl Bildt couldn't reach his counterpart in Bahrain by traditional means of communication, he turned to Twitter. Many politicians and diplomats worldwide have already embraced social media as a tool to communicate with the public – Bildt's Tweet was not just aimed at Al Khalifa, but at the Swedish minister's almost 30,000 other followers. He does this in a way to build his brand as a politician. Bildt, 61, may seem like an unlikely social media pioneer. He's quite formal when you meet him in person -- neatly dressed in dark suits, always eloquent and with the air of a professor. But he's eager to promote Sweden as leader in information technology and figures he must set an example. On his blog, he proudly noted that he made "IT history" when he as Swedish prime minister in 1994 sent an email to President Bill Clinton. "It was the first email at this level and got quite a lot of attention at the time," Bildt recalled in 2007.