Slides from my presentation at SoMeT in Tunica, MS. http://www.bvmatson.com

1. “Two Takes: How Two Different
Destinations Capitalize on Video
Content Marketing”
Shoestring Budget Video

2. Only So Many Hours in a Day

3. Limited Budget
$1,000+ PER MINUTE
LONG PROJECT TIMELINES

4. “MR. EXPERIMENTER”

5. Produce Multi-Use Content
Website Content
Blog Posts
Enhanced Search (SEO)
Social Media Posts
HELP Your PARTNERS
GAIN TRUST of the Community
Remain Flexible
Become Consistent

6. Reality VS Fantasy

7. “Poor Mans” Wish List
HD Camera $100-$200
Microphone/Audio Recorder $100-$200
Total Investment: $300

8. VS
*Advanced Settings

13. Video Length
Less Is More

14. Storyboards – Get Organized

15. Quick N’ Easy Formula
• Go “SHOOT” when it is busy
• Get 5-10 Shots MAX
• Fronts of Heads & Teeth
• Limit the shots to 5-10 Secs

16. Human Tripod

17. Keep the LIGHT BEHIND YOU

18. BAD AUDIO RUINS GREAT VIDEO

20. Fill Out ALL Fields!

21. Add (VIDEO) to Titles

22. LINK IT ALL UP!

23. Recycle the Content

24. Be Authentic

25. Keep It Simple

26. DON’T Take Yourself So Seriously!

27. Don’t Be Afraid to Make an
out of yourself once in a while!

28. Sometimes You Gotta Be
THAT GUY.

29. If You’re Not Having Fun
You’re Not Doing it Right