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Measuring ROI on ACSI Surveys Tim Evans Social Security Administration Office of Electronic Services [email_address]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
SSA and ACSI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SSA ROI for ACSI Surveys--Summary ,[object Object],[object Object],[object Object],[object Object]
Main Site Survey, Q3/04 http://www.socialsecurity.gov ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compare to ForeSee Results Benchmarks ,[object Object],[object Object],[object Object],[object Object]
2003 Site Redesign ,[object Object],[object Object],[object Object],[object Object]
SSA FAQ’s Survey, Q3/04 http://ssa-custhelp.ssa.gov/cgi-bin/ssa.cfg/php/enduser/entry.php ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Custom Questions Results Reveal ROI--#1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Custom Questions Results Reveal ROI--#2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Comparisons for 2 Questions ,[object Object],[object Object],[object Object],[object Object]
ROI—Reduction Use of High-Cost Support Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SSA Retirement Planner Survey, Q3/04 http://www.socialsecurity.gov/r&m1.htm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SSA Retirement Planner Survey, Q3/04--Futures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Retirement Planner—Custom Question ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pew Internet Study http://www.pewinternet.org/PPF/r/128/report_display.asp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pew Internet Study—Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Does This Tell Us About ROI for Retirement Planner? ,[object Object],[object Object],[object Object]
Internet Social Security Benefit Application (ISBA) ,[object Object],[object Object],[object Object],[object Object],[object Object]
ISBA and ROI Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wrap ,[object Object],[object Object],[object Object],[object Object],[object Object]
SSA Conclusions ,[object Object],[object Object],[object Object],[object Object]

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Measuring ROI on ACSI Surveys at SSA

  • 1. Measuring ROI on ACSI Surveys Tim Evans Social Security Administration Office of Electronic Services [email_address]
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