Bv02 maplesoft presentation august 13 2010 v4

www.bv02.com all rights reserved 2010 bv02.inc Ideas, Design, Online Communities, Digital Brands, Web Development, Video, Social Media, Integrated Marketing Programs, Blogs, Twitter, Facebook, Widgets, Mobility.

bv02 History bv02 formed in 2001 when a group of like minded communications consultants joined forces to offer their clients a full range of marketing and digital marketing services. Close to 10 years later, bv02 is now an award winning Digital Marketing Agency that provides better business ideas backed by a refined web delivery process. www.bv02.com all rights reserved 2010

Services Strategy: Business, Marketing, Branding, Web, Social Media Creative: Web, Video, Mobile, Digital Media, Print Technical: Web Development, Content Management Solutions, Web applications, Mobile Web Content Development: Web video scripting, shooting & production, Photography, Text Marketing: Business to business, Business to consumer, Search Marketing, Integrated & Digital Media Driven Programs www.bv02.com all rights reserved 2010

Project Process The Four D’s of Web Development: Define Design Develop Deploy Client Approval for Each Deliverable: Assessment, Site-map, Wireframes, Design, Content document, Technical, Launch Communication and Knowledge Management: Project manager, Meeting summaries, Project portal (Basecamp), Client binders www.bv02.com all rights reserved 2010

Our Client Work Business, Culture, Education, Government… McGill Development and Alumni Relations, National Gallery of Canada, Canadian Museum of Science and Technology, Carleton Alumni, Ottawa University, Canadian Heritage Information Network, Virtual Museum of Canada www.bv02.com all rights reserved 2010

Pythian.com Pythian is a database expertise and consulting company that operates on a tailored consulting approach. In order to boost sales, strategically leverage marketing forces, and optimize its online potential Pythian approached bv02. bv02strategy included the strategic development of the site through its structure, design, and the utilization of a variety of social media tools. This web site was developed using ExpressionEngine CMS. This ensured that the Pythian sales and marketing personnel were able to effortlessly manage and update content to better service their clients. bv02 also utilized ExpressionEngine to streamline and improve the user experience, making navigation consistent and intuitive, and simplifying the look and feel of the website to allow meaningful ‘at a glance’ connections for all stakeholders from the homepage, and further exploration of all pages www.bv02.com all rights reserved 2009

Pythian: 4 Weeks Pythian was working on a very tight timeline, so bv02 adjusted our customary web site development process to include an interim “micro-site” to allow for early introduction to the new Pythian online brand while bv02 designed and developed the compete new web site. This micro-site included: Video Website Hosting Domain Transfer www.bv02.com all rights reserved 2009

Pythian: Objectives ,[object Object]

Convert traffic into relationships (lead creation)

Interlink content to drive users deeper into key areas of website

Migrate successful blog into lead generation (geek to geek).

Develop a site that adheres to the outsource management standards that Pythian applies to it’s clients.

Build New international online brand for version 2 of the company.

Pythian & bv02 Strategy & e-Business planning Technical Planning Client Consulting Website Development Logo Redesign Branding development & guidelines Graphic design Creation of Collateral Material Expression Engine (CMS training) Photo Shoot Video Production & Development www.bv02.com all rights reserved 2009

Pythian: Experience Garnered Blog transfer: bv02 helped the Pythian team migrate and re-skin a large high traffic blog. During this process bv02 ran into issues with the multiple versions of the databases used by Pythian. bv02 was actually able to reveal that the backup system put in place by Pythian wasn't functioning as planned. Once the version issues were corrected a full blog migration for thousands of posts and comments was completed without problems. www.bv02.com all rights reserved 2009

Pythian: Experience Garnered Security requirements: Required a unique approach. During the Pythian website migration bv02 was responsible to ensure that no traffic was lost when the new website went live. bv02 planned and executed a thorough re-direct strategy to ensure that all users who may still visit the old website addresses would be sent to the appropriate page on the new website. With this plan in place, the Pythian launch lost no traffic, or search engine ranking - and successfully gained in both ranking and traffic post-launch. www.bv02.com all rights reserved 2009

Technology Platforms: CMS: Expression Engine These CMS systems all have similar benefits, however the deciding factor is the separation of content and functionality. Separating these two sections creates a unique administration area as opposed to inline editing. Having an administration area streamlines content insertion for non-technical users/administrators, has a shorter learning curve and allows for quicker modification of large site features and navigation. www.bv02.com all rights reserved 2010

A Unique Offering: 1) Your Business. We are not just a graphic design firm. We focus on the business of web. We put Relationships first. There’s a reason our clients refer their friends and colleagues. You meet and interact with the people who work on your project. 2) Knowledge of emerging technologies. ,[object Object]

Bv02 maplesoft presentation august 13 2010 v4

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