3. ⢠Management must buy-in to social media
⢠Provide social media training and make
social media part of the marketing teamĘźs
responsibility
⢠Trust employees with social media, like
with phones and email
⢠Choose someone who knows social
media to lead your social media efforts
4. ⢠Set aside a budget for social media â
comparable to public relations budget
⢠Embed yourself in the community, but
clearly identify yourself as a
representative of the brand.
⢠Set aside a budget for social media â
comparable to public relations budget
⢠Before everything else: Know Your
Customer
7. Do a search for related keywords on Twitter,
respond to people who are checking in, visiting, etc.
Example: Hi IĘźm Vivien from XYZ. I noticed youĘźre a guest
in our hotel. Tweet me if you need anything :)
8. Use manual Ęťold styleĘź retweets to earn brownie points.
Not the new style retweets. The old style notiďŹes the user
that you have RT-ed them, the new style doesnĘźt.
9. ⢠Post to Twitter at least twice a day.
Update Facebook at least once a week.
Answer every mention on Twitter and
comment on Facebook.
⢠Provide Twitter and Facebook promo
codes. DonĘźt forget to remind followers.
⢠Consider aggregating your social media
activities into a page or website, e.g.
thefordstory.com or ZapposĘź Twitter
accounts
12. ⢠Donʟt just post promotional content. Follow
foodies, travelers and related people and brands
and share their stuff to Twitter & Facebook.
⢠Create a publishing calendar to vary the types of
content you post. Should be 1:10 ratio of
promotional vs community related content
⢠Cross promote with related properties and
brands
⢠Schedule Twitter and Facebook posts in
advance with HootSuite.
13. PRO TIP: USE HOOTSUITE
⢠Post to multiple Twitter, Facebook, Foursquare
accounts
⢠Account passwords are not shared with employees
⢠Schedule posts in advance
⢠Assign team members to follow up on tweets
(Pro feature @ $5.99 / month)
15. ⢠Foursquare is the new loyalty card rewards program
for the social media generation.
⢠Make sure your Foursquare Specials are worth the
trouble. Make sure they at least match the offers for
credit card promotions.
⢠Run limited, really attractive Specials for a short
period to generate word of mouth
⢠Add tips for locations around your outlet related to a
theme, e.g. Tips for travelers, tourist attractions
⢠Apply for a brand page â must contact Foursquare
directly to ďŹle an application
18. ⢠Blogging compliments social media
⢠Provide a space for longer form
content
⢠A simple landing page for contests,
sign up forms, call to actions
⢠Nurture relationships by growing a
community interested in your brand
and related topics
19. ⢠Blogging is also a great way to rank highly in
search engines
⢠Make sure your blog theme is SEO-friendly.
Hire experienced developers or buy from:
⢠woothemes.com
⢠headwaythemes.com
⢠studiopress.com
⢠Grow the number of incoming links to your
blog.
21. ⢠Identify keywords that customers will search for.
Produce related content to target those keywords.
⢠For travelers from outstation, possible keywords
are Ęťkl hotelsĘź, Ęťplaces to stay klĘź, etc
⢠For locals, possible keywords are Ęťkl ďŹne diningĘź, Ęťkl
italian restaurantĘź, etc
⢠Examples of bad vs good keywords
⢠ʝphotographerʟ vs ʝphotographer children portraitsʟ
⢠ʝbuy propertyʟ vs ʝbuy property in malaysiaʟ
⢠ʝmalaysia car newsʟ vs ʝmalaysia car partsʟ
23. <title>SEOmoz | 21 Tactics to Increase Blog Traffic</title>
<meta name="description" content="A considerable portion of
recently revolved around the optimization of corporate blogs
blogs to revamped sites). As usual, I find a pattern emergin
strategies that need attention and the pitfalls th
Page Meta rather than charging $400 an hour to give advice on the subj
be valuable to share many ..." />
Title description
24. Headings &
Semantic HTML
<h1>21 Tactics to Increase Blog
Traffic</h1>
...
<strong>Choose the Right Blog Software
(or Custom Build)</strong>
<br />
The right blog CMS makes a big
difference. If you want to set yourself
apart, I recommend creating a custom
blog solution
25. Thank You!
Slides can be downloaded from
http://slideshare.net/buzzmediamarketing
Direct questions to
david@buzzmedia.com.my
@blogjunkie on Twitter
26. GETTING STARTED
with WORDPRESS
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