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Taking
social media
marketing to
the next level
Organizational
  Concerns
• Management must buy-in to social media

• Provide social media training and make
  social media part of the marketing teamĘźs
  responsibility

• Trust employees with social media, like
  with phones and email

• Choose someone who knows social
  media to lead your social media efforts
• Set aside a budget for social media –
  comparable to public relations budget

• Embed yourself in the community, but
  clearly identify yourself as a
  representative of the brand.

• Set aside a budget for social media –
  comparable to public relations budget

• Before everything else: Know Your
  Customer
Twitter &
Facebook
Use Twitter search to pro-actively engage with customers
Do a search for related keywords on Twitter,
respond to people who are checking in, visiting, etc.

Example: Hi IĘźm Vivien from XYZ. I noticed youĘźre a guest
in our hotel. Tweet me if you need anything :)
Use manual Ęťold styleĘź retweets to earn brownie points.




Not the new style retweets. The old style noties the user
that you have RT-ed them, the new style doesnĘźt.
• Post to Twitter at least twice a day.
  Update Facebook at least once a week.
  Answer every mention on Twitter and
  comment on Facebook.

• Provide Twitter and Facebook promo
  codes. DonĘźt forget to remind followers.

• Consider aggregating your social media
  activities into a page or website, e.g.
  thefordstory.com or ZapposĘź Twitter
  accounts
thefordstory.com
twitter.zappos.com
• Donʼt just post promotional content. Follow
  foodies, travelers and related people and brands
  and share their stuff to Twitter & Facebook.

• Create a publishing calendar to vary the types of
  content you post. Should be 1:10 ratio of
  promotional vs community related content

• Cross promote with related properties and
  brands

• Schedule Twitter and Facebook posts in
  advance with HootSuite.
PRO TIP: USE HOOTSUITE
  •   Post to multiple Twitter, Facebook, Foursquare
      accounts
  •   Account passwords are not shared with employees
  •   Schedule posts in advance
  •   Assign team members to follow up on tweets
      (Pro feature @ $5.99 / month)
Foursquare
•   Foursquare is the new loyalty card rewards program
    for the social media generation.

•   Make sure your Foursquare Specials are worth the
    trouble. Make sure they at least match the offers for
    credit card promotions.

•   Run limited, really attractive Specials for a short
    period to generate word of mouth

•   Add tips for locations around your outlet related to a
    theme, e.g. Tips for travelers, tourist attractions

•   Apply for a brand page – must contact Foursquare
    directly to le an application
SEED FOURSQUARE WITH TIPS




     foursquare.com/historychannel
Blogging
 & SEO
• Blogging compliments social media

 • Provide a space for longer form
   content

 • A simple landing page for contests,
   sign up forms, call to actions

 • Nurture relationships by growing a
   community interested in your brand
   and related topics
• Blogging is also a great way to rank highly in
  search engines

  • Make sure your blog theme is SEO-friendly.
    Hire experienced developers or buy from:

    • woothemes.com

    • headwaythemes.com

    • studiopress.com

  • Grow the number of incoming links to your
    blog.
EXTERNAL LINKS ARE REALLY
       IMPORTANT
•   Identify keywords that customers will search for.
    Produce related content to target those keywords.

    •   For travelers from outstation, possible keywords
        are Ęťkl hotelsĘź, Ęťplaces to stay klĘź, etc

    •   For locals, possible keywords are ʻkl fine diningʼ, ʻkl
        italian restaurantĘź, etc

•   Examples of bad vs good keywords

    •   ʻphotographerʼ vs ʻphotographer children portraitsʼ

    •   ʻbuy propertyʼ vs ʻbuy property in malaysiaʼ

    •   ʻmalaysia car newsʼ vs ʻmalaysia car partsʼ
KEYWORD TARGETING
<title>SEOmoz | 21 Tactics to Increase Blog Traffic</title>
                  <meta name="description" content="A considerable portion of
                  recently revolved around the optimization of corporate blogs
                  blogs to revamped sites). As usual, I find a pattern emergin
                  strategies&nbsp;that need attention&nbsp;and the pitfalls th

Page      Meta    rather than charging $400 an hour to give advice on the subj
                  be valuable to share&nbsp;many ..." />
Title   description
Headings &
Semantic HTML




<h1>21 Tactics to Increase Blog
Traffic</h1>
...
<strong>Choose the Right Blog Software
(or Custom Build)</strong>
<br />
The right blog CMS makes a big
difference. If you want to set yourself
apart, I recommend creating a custom
blog solution
Thank You!
      Slides can be downloaded from
http://slideshare.net/buzzmediamarketing

          Direct questions to
      david@buzzmedia.com.my
        @blogjunkie on Twitter
GETTING STARTED
             with WORDPRESS

   h4p://ClickToLaunch.net
       Free	
  sign	
  up	
  to	
  access	
  
related	
  content	
  and	
  support	
  forums

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Taking Social Media Marketing To The Next Level

  • 3. • Management must buy-in to social media • Provide social media training and make social media part of the marketing teamĘźs responsibility • Trust employees with social media, like with phones and email • Choose someone who knows social media to lead your social media efforts
  • 4. • Set aside a budget for social media – comparable to public relations budget • Embed yourself in the community, but clearly identify yourself as a representative of the brand. • Set aside a budget for social media – comparable to public relations budget • Before everything else: Know Your Customer
  • 6. Use Twitter search to pro-actively engage with customers
  • 7. Do a search for related keywords on Twitter, respond to people who are checking in, visiting, etc. Example: Hi IĘźm Vivien from XYZ. I noticed youĘźre a guest in our hotel. Tweet me if you need anything :)
  • 8. Use manual Ęťold styleĘź retweets to earn brownie points. Not the new style retweets. The old style noties the user that you have RT-ed them, the new style doesnĘźt.
  • 9. • Post to Twitter at least twice a day. Update Facebook at least once a week. Answer every mention on Twitter and comment on Facebook. • Provide Twitter and Facebook promo codes. DonĘźt forget to remind followers. • Consider aggregating your social media activities into a page or website, e.g. thefordstory.com or ZapposĘź Twitter accounts
  • 12. • DonĘźt just post promotional content. Follow foodies, travelers and related people and brands and share their stuff to Twitter & Facebook. • Create a publishing calendar to vary the types of content you post. Should be 1:10 ratio of promotional vs community related content • Cross promote with related properties and brands • Schedule Twitter and Facebook posts in advance with HootSuite.
  • 13. PRO TIP: USE HOOTSUITE • Post to multiple Twitter, Facebook, Foursquare accounts • Account passwords are not shared with employees • Schedule posts in advance • Assign team members to follow up on tweets (Pro feature @ $5.99 / month)
  • 15. • Foursquare is the new loyalty card rewards program for the social media generation. • Make sure your Foursquare Specials are worth the trouble. Make sure they at least match the offers for credit card promotions. • Run limited, really attractive Specials for a short period to generate word of mouth • Add tips for locations around your outlet related to a theme, e.g. Tips for travelers, tourist attractions • Apply for a brand page – must contact Foursquare directly to le an application
  • 16. SEED FOURSQUARE WITH TIPS foursquare.com/historychannel
  • 18. • Blogging compliments social media • Provide a space for longer form content • A simple landing page for contests, sign up forms, call to actions • Nurture relationships by growing a community interested in your brand and related topics
  • 19. • Blogging is also a great way to rank highly in search engines • Make sure your blog theme is SEO-friendly. Hire experienced developers or buy from: • woothemes.com • headwaythemes.com • studiopress.com • Grow the number of incoming links to your blog.
  • 20. EXTERNAL LINKS ARE REALLY IMPORTANT
  • 21. • Identify keywords that customers will search for. Produce related content to target those keywords. • For travelers from outstation, possible keywords are Ęťkl hotelsĘź, Ęťplaces to stay klĘź, etc • For locals, possible keywords are Ęťkl ne diningĘź, Ęťkl italian restaurantĘź, etc • Examples of bad vs good keywords • ĘťphotographerĘź vs Ęťphotographer children portraitsĘź • Ęťbuy propertyĘź vs Ęťbuy property in malaysiaĘź • Ęťmalaysia car newsĘź vs Ęťmalaysia car partsĘź
  • 23. <title>SEOmoz | 21 Tactics to Increase Blog Traffic</title> <meta name="description" content="A considerable portion of recently revolved around the optimization of corporate blogs blogs to revamped sites). As usual, I find a pattern emergin strategies&nbsp;that need attention&nbsp;and the pitfalls th Page Meta rather than charging $400 an hour to give advice on the subj be valuable to share&nbsp;many ..." /> Title description
  • 24. Headings & Semantic HTML <h1>21 Tactics to Increase Blog Traffic</h1> ... <strong>Choose the Right Blog Software (or Custom Build)</strong> <br /> The right blog CMS makes a big difference. If you want to set yourself apart, I recommend creating a custom blog solution
  • 25. Thank You! Slides can be downloaded from http://slideshare.net/buzzmediamarketing Direct questions to david@buzzmedia.com.my @blogjunkie on Twitter
  • 26. GETTING STARTED with WORDPRESS h4p://ClickToLaunch.net Free  sign  up  to  access   related  content  and  support  forums