This document discusses the importance of having a sense of humor and how Laflife is building apps to help people connect through humor. Key points: 1. Having a sense of humor is an essential part of relationships that is more lasting than emotions or moods. 2. Studies show having a sense of humor is one of the most attractive qualities people look for in dating and relationships, and is important for career success. 3. Laflife is developing a recommendation engine called the Humorater that maps individuals' unique senses of humor to connect people through personalized humor recommendations.

3. it’s a funny term
but you are making a big mistake
if you don’t take your sense of humor
seriously.

4. It’s an
essential
part of
every
relationship.
.

5. It is not
an emotion
or a mood.
emotions and moods come and go,
your sense of humor doesn’t.
Your sense of humor
is always around,
but you have to
pay attention

9. That is what
Laflife is building.
Apps that turn on
your sense of humor.

10. Polls of on-line dating communities asked:
What do you
find most
attractive
about the
opposite sex?
*People Media for
Christian Mingle
and J Date

11. Women say:
Sense of humor 24%
Physical appearance: 21%
Intelligence: 16%
Integrity: 16%
Confidence: 15%
Professional success: 3%
Domestic skills: <5%
Financial success: negligible

12. Men say:
Physical appearance: 33%
Sense of humor 19%
Intelligence: 16%
Confidence: 12%
Integrity: 12%
Professional success: <3%
Domestic skills: 5%
Financial success: negligible

13. THE
TOP TEN
MUST HAVES
IN RELATIONSHIPS
*According to eHarmony’s poll of 700,000+ members

14. MEN
WOMEN
Sense of Humor
1
Sense of Humor
Chemistry
Affection
Communication
Loyalty
Emotional Health
Passion
Character
Patience
Kindness
2
3
4
5
6
7
8
9
10
Chemistry
Affection
Communication
Emotional Health
Loyalty
Character
Responsibility
Family Life
Kindness

15. But no one
is giving
them
what they
want.

16. In
2012
Ace Metrix
released
the biggest study ever of
nationwide advertising
campaigns.
More than
6,500 ads.
They asked,
What kind of Ads
are the most effective?
*January 2011 - March 2012

17. The results.
Sense of humor wins again.
If you are equal on relevance and information funny always wins.
*http://www.acemetrix.com/spotlights/insights

18. BUT WAIT
The study also identified
a big problem.
A funny ad only works if
the viewer thinks
it is funny.
And every viewer has a different sense of humor.
(we think that is a good thing.)

19. 91%
of executives believe
a sense of humor
is important for
career advancement.
*Robert Half International

20. 84%
feel that people
who use their
sense of humor
do a better job.
*Robert Half International

21. According to the Bell Leadership Institute,
the most desirable traits in a leader
are a strong work ethic and
a sense of humor.

22. WHY?
Are comedians better executives?

23. You are missing
the point
if you think that
a sense of humor
is just about
telling jokes.

24. A
SENSE OF HUMOR
IS ABOUT
AUTHENTICITY

25. Everybody wants
the real
you.
Laughing.

26. It’s what
everybody
wants. But
it’s hard to
find.
Laflife
is about
to change
that.
In a big way.

27. Laflife’s
breakthrough
is a patent pending
algorithm called the Humorater.
The Humorater makes a map
of what makes you laugh.
*Hint:
it is not
demographics,
political preferences
or cultural prejudices.

28. Our minds track change
constantly
in nanoseconds
(faster than we can think).
Our sense of humor is
about confronting change.
If nothing changes,
It can’t be funny.

29. Have you
ever noticed
how
a joke
changes
from
to
set up
punch line?

30. Your sense of humor is
a way of relating
to change.
Everyone has a pattern
they prefer
sort of like
a formula for
what attracts you
and makes you laugh.

31. Our breakthrough is in understanding
your unique perspective.
Really unique.
Like one in trillions.
It’s a recommendation engine.
It can do things
no one else
can do.

32. You start with
the Laflife Sense of Humor Survey.
Rate 39 cartoons from 19 artists
on a scale of 1 – 9.
Then you’re in.
Now Laflife will deliver
a personalized stream of humor
from our recommendation engine.
Just for you.

34. Laflife
is
about
who
and
what
clicks
with
your
sense
of
humor.

36. Team
•
•
•
•
•
•
Bennett Johnston – Founder, CEO, Investor, Inventor
Chris Schmidt– Chief Product Officer
David Zbikowski – Senior Web Developer, Data Ninja, R, Full Stack
Charles Lemmon – Senior Web Developer, Postgres Ninja, Full Stack
Wadud Jandali – Web Developer, QA Ninja
Tim Smith – Front End Ninja
•
Jef Loyola – Advisor, Marketing
President & Creative Director, The-M-Line
Ruben Kleiman – Advisor, Algorithm and Product
formerly Netflix Algorithm Scientist, Principal Scientist Apple
Sam Johnston –Ninja Designer, Second Grade
•
•