1KEY Business Intelligence Reporting & Analysis Software presentation

1. MAIA Intelligence Business Intelligence Software Product Company Sanjay Mehta CEO Presented by

2. Solving BI Reporting Problem Currently Addressed With BI Software Currently Addressed With BI Software Bottom of the Pyramid is Under served & Uncontested Bottom of the Pyramid is Under served & Uncontested Bottom of Pyramid either using spreadsheets or dependent on application vendor for reports. They are constantly struggling with their operational reporting needs

3. BI - Market Gartner Research has put India as fastest growing market in BI @37.5%CAGR in 2008 IDC Research on Indian BI DW Market Size Data monitor estimated the world market to be worth around US$4 billion in 2006, and predicts that the market size will double by 2012 BI License.

4. Solving BI Reporting Problem Currently Addressed With BI Software Bottom of the Pyramid is Underserved & Uncontested Bottom of the Pyramid is Underserved & Uncontested Either using spreadsheets or dependent on application vendor for reports. They are constantly struggling with their operational reporting needs

6. NATIONAL INFORMATICS CENTRE SERVICES INC. (NICSI) 1KEY BI in the list of products in Government Tenders for procurement and services

8. Why BI is getting important? Heavy investments in Core Banking, ERP, CRM, HRMS, SCM applications over the last decade Managing information is becoming critical for Business growth Increased competition due to globalisation has necessitated effective and faster decision making across all functions Business optimisation can be effectively achieved by making data analysis possible at all levels Single View representation and analysis of enterprise data will add an additional thrust to smart decisions

9. Sales Revenue $1,383,593 What does this number reveal? Is this pretty good, bad or ugly? $1,295,213 Q1 $1,374,876 Q2 $1,242,871 Q3 $1,383,593 Q4 The Sales revenue for fourth Quarter is pretty good as compared to earlier quarter $1,102,304 2004 Q4 $1,383,593 2006 Q4 $1,395,478 2005 Q4 The Sales revenue for 2006 Quarter IV is down as compared to earlier years $1,598,604 Target 2006 Q4 $1,383,593 Actual 2006 Q4 However in comparison to the targets, the actual turnover appears ugly BI Technology helps understanding data for actionable information

10. BI makes data visualization easy for quick decisions Which region has the best sales & in which month?

13. Get One Single View 3 Blind Analyst & a Data warehouse

14. Operations Sales and Marketing Finance Reduce Costs & Improve Efficiency with integrated BI Single View reporting of Enterprise-wide Data

15. Our Products 1KEY Agile BI Suite – Business Intelligence Reporting and Analysis Software 1KEY FCM – Financial Consolidation Management Software 1KEY MIS Server – MIS for Small & Medium sized business (SMB) postXBRL - extensible Business Reporting Language Software

17. Provide highly interactive interface, flexibility, most intuitive reporting that improves decision making.

19. Sample Reports Screen Shotsof 1KEY Agile Modules

29. Key questions to:Improve Efficiency & Reduce Costs

34. How can I access and rationalize disparate, fragmented data?Today’s Business Pressures Plan & Model Marketing Sales Risk Credit Execute Service Finance Report & Analyze HumanResources Project Mgmt

35. Today’s Business Environment Issue IT Impact Limited access to data Poor interoperability Complex support and manageability Business systems are disconnected Decision makers lack real time business insights Reporting is time-consuming and costly Must support multiple tools and formats Complex deployment and customization Escalating support costs Inflexible for future change Difficulty managing the IT lifecycle

36. Analyzing Your Business Issue Solution People need access to accurate data and analysis to make day-to-day business decisions Support decision making across entire enterprise at every level: strategic, tactical, operational Implement a real-time analytical engine and embed BI into critical business processes Business data is not easily accessible and is often “lost” in line of business applications Deliver one version of the truth with advanced analytics including powerful data mining tools Always viewing business information in hindsight, with little ability to forecast future activity

37. Enterprise Reporting Issue Solution Implement reporting solution that delivers reports anytime, anywhere, in the format you require Reports are in-flexible, not available when and where needed, and difficult to interpret Reports take too long to get and are often out-of-date, limiting their usefulness Get real-time, refreshable reports without having to rely on IT to run them every time Implement a single, integrated enterprise solution for the entire reporting cycle Users require flexibility in report format and layout

38. Business Performance Management Issue Solution Provide a Web-based scorecard solution with integrated business data, customized by user role Must align all actions with strategic business objectives and provide immediate insight Scorecard technology usually has limited functionality and interactivity Implement a solution that encompasses the entire scorecard cycle with interactive metrics Use standards based, familiar technology that can be easily changed as your business grows Most solutions require significant development and provide little flexibility

39. Organizational Data Warehouse Issue Solution Easy data connectivity from multiple formats, platforms and devices Difficulty accessing data from diverse sources Fast, semi-automated data integration from data extraction to loading Costly and complex data integration Poor data quality, recovery and scalability Proven performance and scalability for large scale DW implementations

40. Simplistic BI Data Flow Customer Data HRData Mart DATA WAREHOUSE Production Data Performance Data Mart HR Data Customer Data Mart External Data Warehouse Level Collect, cleanse, organize and distribute End User Analysts Managers Analytical Level query, reporting & analysis Operational Data Level OLTP, ERP, external data legacy applicationsInventory Detail RecordsHR Records

41. The End Result

42. Get the right direction instantly VIEW has been engineered to fully address the reporting requirements of your organization helping you to compete and win in the marketplace without much effort or compromise. It provides runtime analysis, grouping, column customizations with Parent-Child Relationships, Drill Down and Drill Back functionalities with a extremely intuitive report formatting for Business users.

43. Take Intelligent Decision CUBE is a comprehensive data analysis, data mining, and multi-dimensional visual reporting solution. With its powerful data architecture, CUBE is able to slice and dice information efficiently and provide users with an extremely intuitive experience. Regardless of the perspective, data can be rendered to answer business questions - and best of all - it allows business users to focus on business rules rather than creating dozens and dozens of reports.

44. Create Impact with business data CHART is a graphical representation and visual reporting which represents business performance via stunning and meaningful diagrams. It helps to drive organizational achievements by giving information in a much consolidated and easy to understand manner. Runtime user definable drill down & drill back functionality available direct from the charts. Customer segmentation, forecasting, trend analysis, etc. all made easy

45. Always on and always updating SCHEDULER enables users to schedule the reports as per the recurrence pattern in the variety of formats like PDF, TXT, XLS, HTML, MHT and RTF to be stored on hard disk, to be emailed to respective business users, or to FTP. It automates the complete process of reporting and avoids the cumbersome work of manually creating and/or delivering reports to respective business users on a periodic basis.

46. Run your company from anywhere DASHBOARDS, users can define their own Dashboards having combination of multiple reports like View, Gauge, Chart, KPI's, RSS Feeds etc, on one single screen. Dashboard is a reporting tool that can be defined as a user interface for organizing and presenting data in a consolidated manner. Data from multiple sources are integrated and unified for display on a single platform. This makes the information easy to read and comprehend, all on the same screen.

47. Key Performance Indicators KPI are high-level snapshots of a business or organization based on specific predefined measures. KPIs typically consist of any combination of multiple reports. They may include global or regional sales figures, personnel stats, real-time supply chain information, or anything else that is deemed critical to a corporation's success. KPI allows goals to be observed with different warning colors that will be switched on as defined giving the user a quick view of how well or how poorly each goal is met. It is the best way to track and represent variances on targets & budgets.

48. File Reader 1KEY FILE READER is a utility that imports data from Text Files, Excel Files, stores it into 1KEY CUBE or 1KEY VIEW for direct reporting and analytics. 1KEY users get the benefits of another key functionality which not many reporting tools software provide as of today.

49. Query Expert 1KEY has dynamic query engine with expression builder and model creator. It provides the facility to use simple graphical interface to build SQL statements and create views in a database. It has graphical panes that displays your SQL statements visually and a text pane that displays the text of your SQL statement. You can work in either the graphical or text panes.

50. Role Based Security 1KEY uses "parametric control" for controlling access over business information which is available to users for their reporting needs. Parameters are mapped to the user hierarchy of the organization and hence the access to the relevant data. Parameters definition can be one of the fields available from the system or can be user defined based on the requirement of the organizations.

51. End Deliverables from MAIA

52. Offerings from MAIA Intelligence

53. Why MAIA deployment are successful

54. Enable Confident Decision Making & Improve Efficiency Right Information, Right Time, Right Format

55. Our Journey 2006 – Business Intelligence product company established 2007 - Featured in NASSCOM 100 IT Innovators 2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring 2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory 2008 - 1KEY is the only Indian BI to be recognized by National Informatics Centre Services Inc. (NICSI) 2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA 2008 – Red Herring Asia Finalist 100 2008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum 2009 – Named ‘Most Successful Startup’ to watch out for in 2009 by the readers and editorial board of I.T. Magz 2009 – NIC BIDW division recommends MAIA 1KEY for Technology Development Board National Award 2009 – Featured in Gartner’s BI Market Trend Report

56. Our Customers

57. Awards & Affiliations Awards & Affiliations

58. Customers Cases

59. 2012 – India Focus India is the fastest growing BI market in world.

60. Software Product Companies Key Differentiator Higher return potential…greater valuation multiple on product revenue Ability to scale revenue & profits from successful product is far greater than with successful service Relatively much longer wait to establishing market presence, brand name, revenue…initial 18 to 24 months may see investments taking place without any returns or proof of it India services brand is globally accepted; extremely early days for Indian software products…consequently related investments are higher Skill requirement more rigid than in services Team (both investee and investor) culture required is different Channel investments are higher than in case of services partnerships-selling products through partners is more challenging in the initial days until the product and the partnership mature

61. About MAIA We have initial success , insight and guts, seeking growth capital. We will succeed because our efforts and our laser beam focus will help us defeat bigger and highly funded competitors in diverse business. We are frugal with two most precious assets: time and money. Our secret weapon is knowing how to cut through bureaucracy. Our size makes us faster and more nimble than any company could ever be. We are in it for the long haul. Building a business that will last separates us from the opportunist, and is an investment in our brand and our future. Surviving is succeeding, and each day that goes by makes it easier for us to reach our goals.

62. MAIA Intelligence Thank you Corporate Office: 2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701 Tel: 91-22-66888999 | Fax:91-22-66889000 | E-mail: sales@maia-intelligence.com