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Outs ourcing —
                                            C os ts Down +
                                            Revenues Up
                                            New outs ourcing s olutions have
                                            dramatically arrived on the web.
                                            Learn what can be outs ourced;
                                            plus how to find, evaluate and
                                            manage s olutions and avoid
                                            cos tly mis takes .


                                            #Lets TalkB iz


Let’s Talk Bus ines s pres entation 2012
Outs ourcing —
  C os ts Down +
  Revenues Up
      — Ros s Daws on
            C hairman, A dvanced Human Technologies

      — Matt Barrie
            C hief E xecutive Officer, Freelancer.com

      — C arl Hartmann
            C o-founder and Managing Director, Temando

      — Wai Hong Fong
            Founder and C hief E xecutive Officer, OZHut



Let’s Talk Bus ines s pres entation 2012
Tapping
 the Power of
Crowdsourcing
Definitions of crowdsourcing
“Crowdsourcing is a neologistic compound of
Crowd and Outsourcing for the act of taking
tasks traditionally performed by an employee or
contractor, and outsourcing them to a group of
people or community, through an "open call" to
a large group of people (a crowd) asking for
contributions.” - Wikipedia

“Tapping the minds of many.” - Ross Dawson
Product development by crowds
Playing games for science
Examples of work that crowds can do
     •   Gather prospect information
     •   Clean up databases
     •   Do data analysis
     •   Manage spreadsheets
     •   Design flyers
     •   Create websites
     •   Develop mobile apps
     •   Write blog posts
     •   Setup and run social media
     •   General PA/ assistant work
Four questions

• Inside or outside?
• Local or global?
• Commodity or talent?
• Hourly or fixed fees?
Be precise and communicate clearly




Flickr credit: Eric Kilby
Get talent
Build relationships of respect
Set milestones and monitor
Using service marketplaces
Outs ourcing —
  C os ts Down +
  Revenues Up
      — Ros s Daws on
            C hairman, A dvanced Human Technologies

      — Matt Barrie
            C hief E xecutive Officer, Freelancer.com

      — C arl Hartmann
            C o-founder and Managing Director, Temando

      — Wai Hong Fong
            Founder and C hief E xecutive Officer, OZHut



Let’s Talk Bus ines s pres entation 2012
Outs ourcing —
  C os ts Down +
  Revenues Up
      — Ros s Daws on
            C hairman, A dvanced Human Technologies

      — Matt Barrie
            C hief E xecutive Officer, Freelancer.com

      — C arl Hartmann
            C o-founder and Managing Director, Temando

      — Wai Hong Fong
            Founder and C hief E xecutive Officer, OZHut



Let’s Talk Bus ines s pres entation 2012
Outs ourcing —
  C os ts Down +
  Revenues Up
      — Ros s Daws on
            C hairman, A dvanced Human Technologies

      — Matt Barrie
            C hief E xecutive Officer, Freelancer.com

      — C arl Hartmann
            C o-founder and Managing Director, Temando

      — Wai Hong Fong
            Founder and C hief E xecutive Officer, OZHut



Let’s Talk Bus ines s pres entation 2012
Outsourcing for eCommerce Success
          Wai Hong Fong
Founder and Chief Executive Officer

     Tweet Tweet! @waihonger
10 Killer Tools for eCommerce Success
        Wai Hong Fong, OZHut
Why Outsource?

1) Reduced Costs

2) Scalability

3) Insufficient Talent
Usertesting.com
Usertesting.com - Killer Tool #3
Odesk
Let’s Talk Bus ines s pres entation 2012

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Let's Talk Business: Outsourcing event, 3 april 2012

  • 1. Outs ourcing — C os ts Down + Revenues Up New outs ourcing s olutions have dramatically arrived on the web. Learn what can be outs ourced; plus how to find, evaluate and manage s olutions and avoid cos tly mis takes . #Lets TalkB iz Let’s Talk Bus ines s pres entation 2012
  • 2. Outs ourcing — C os ts Down + Revenues Up — Ros s Daws on C hairman, A dvanced Human Technologies — Matt Barrie C hief E xecutive Officer, Freelancer.com — C arl Hartmann C o-founder and Managing Director, Temando — Wai Hong Fong Founder and C hief E xecutive Officer, OZHut Let’s Talk Bus ines s pres entation 2012
  • 3. Tapping the Power of Crowdsourcing
  • 4. Definitions of crowdsourcing “Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions.” - Wikipedia “Tapping the minds of many.” - Ross Dawson
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  • 11. Examples of work that crowds can do • Gather prospect information • Clean up databases • Do data analysis • Manage spreadsheets • Design flyers • Create websites • Develop mobile apps • Write blog posts • Setup and run social media • General PA/ assistant work
  • 12. Four questions • Inside or outside? • Local or global? • Commodity or talent? • Hourly or fixed fees?
  • 13. Be precise and communicate clearly Flickr credit: Eric Kilby
  • 18. Outs ourcing — C os ts Down + Revenues Up — Ros s Daws on C hairman, A dvanced Human Technologies — Matt Barrie C hief E xecutive Officer, Freelancer.com — C arl Hartmann C o-founder and Managing Director, Temando — Wai Hong Fong Founder and C hief E xecutive Officer, OZHut Let’s Talk Bus ines s pres entation 2012
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  • 42. Outs ourcing — C os ts Down + Revenues Up — Ros s Daws on C hairman, A dvanced Human Technologies — Matt Barrie C hief E xecutive Officer, Freelancer.com — C arl Hartmann C o-founder and Managing Director, Temando — Wai Hong Fong Founder and C hief E xecutive Officer, OZHut Let’s Talk Bus ines s pres entation 2012
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  • 50. Outs ourcing — C os ts Down + Revenues Up — Ros s Daws on C hairman, A dvanced Human Technologies — Matt Barrie C hief E xecutive Officer, Freelancer.com — C arl Hartmann C o-founder and Managing Director, Temando — Wai Hong Fong Founder and C hief E xecutive Officer, OZHut Let’s Talk Bus ines s pres entation 2012
  • 51. Outsourcing for eCommerce Success Wai Hong Fong Founder and Chief Executive Officer Tweet Tweet! @waihonger
  • 52. 10 Killer Tools for eCommerce Success Wai Hong Fong, OZHut
  • 53. Why Outsource? 1) Reduced Costs 2) Scalability 3) Insufficient Talent
  • 56. Odesk
  • 57. Let’s Talk Bus ines s pres entation 2012