Let's Talk Business Digital Marketing Strategies for small business presentation.

1. Digital Marketing Strategies Rob Hudson – National Digital Director, George Patterson Y&R Sally Davies – Digital Capability Manager - Mobile, Sensis Stuart McKeown – Product Director Search Marketing, Experian Hitwise Moderated by Small Business Commentator Valerie Khoo

2. SOCIAL MARKETING Rob Hudson NATIONAL DIGITAL DIRECTOR

4. Collecta, Analytic.ly, Google GPY&R Pulse, Radian6, Spiral16, Trucast, Buzzmetrics,

8. ! ?

14. http:// bit.ly / bovMOi

15. THANKS

16. Digital Marketing Strategies Rob Hudson – National Digital Director, George Patterson Y&R Sally Davies – Digital Capability Manager - Mobile, Sensis Stuart McKeown – Product Director Search Marketing, Experian Hitwise Moderated by Small Business Commentator Valerie Khoo

17. Go Mobile Sally Davies Digital Capability Manager – Mobile Sensis Pty Ltd

20. The mobile consumer is: A Hunter PC is a browser

22. Mobile Advertising is: Display/ banner ads APP banner ads Ticketing Mobile codes Mobile payments Bluetooth complex Text 2 Vote Send2Mobile SMS Broadcast Text 2 Win

23. Example Mobile Sites SMS “DEMO” to 0415 268 766 or alternatively, scan the Telstra Mobile Code.

24. From impressions to engagement

25. Case Study: Camera Action

26. It’s all about a call to action Print ad with SMS keyword and mobile code Text Message with link to mobile site Advertiser mobile page

28. Olives Tree

30. You don’t have to be cutting edge 2000: High Tech A concept product from Panasonic combines a game machine with a detachable hand unit which serves as a mobile phone and game control device.

31. But you do have to be on target

32. Digital Marketing Strategies Rob Hudson – National Digital Director, George Patterson Y&R Sally Davies – Digital Capability Manager - Mobile, Sensis Stuart McKeown – Product Director Search Marketing, Experian Hitwise Moderated by Small Business Commentator Valerie Khoo

33. Let’s Talk Business Search Engine Optimisation (SEO) for SMEs Stuart McKeown Product Director, Search Marketing

34. SEO - Many contributing factors .

35. Potential .

37. The SME Challenge - Achieving Organic Growth . Whilst Growing Conversion Rates .

38. Store A – Focuses on Traffic 33% Revenue Increase . Unique Visits / Month Conversion Rate Average Order Value Revenue 60,000 4% $32.40 $77,760 62,000 4% $32.40 $80,352 64,000 4% $32.40 $82,944 65,000 4% $32.40 $84,240 70,000 4% $32.40 $90,720 75,000 4% $32.40 $97,200 80,000 4% $32.40 $103,680

39. Store B – Focuses on Traffic and Conversions 360% Revenue Increase . Unique Visits / Month Conversion Rate Average Order Value Revenue 60,000 4% $32.40 $77,760 62,000 4% $32.40 $80,352 64,000 5% $32.40 $103,680 65,000 6% $40 $156,000 70,000 6.5% $42 $191,100 75,000 6.75% $45 $227,812 80,000 7% $50 $280,000

40. Myths .

45. What should you expect ….

47. Tactics .

48. Sub Domains vs Sub Folders Meta Data Keyword Focus URL Structure Navigation Structure Accessibility Sitewide Optimisation Internal Linking Focus Competitive Analysis Keyword Research Keyword Gaps Content Gaps User Generated Content Segmenting Content Social Media Video Syndication Press Releases Social Bookmarking Directory Submissions Article Submissions Tactical Structural Promotional

49. Tactical - the research behind your decisions . Use Yahoo Site Explorer to look at your competitors backlinks (Remember Adobe example – backlinks are important). How many of these links can you potentially ask for?

52. Case Study .

54. Client A – The Process

59. Client A – The Results 600% Traffic Increase 300% Increase in Lead Volume

60. Beyond SEO .

63. © 2010 Experian Limited. All rights reserved.

64. Digital Marketing Strategies Rob Hudson – National Digital Director, George Patterson Y&R Sally Davies – Digital Capability Manager - Mobile, Sensis Stuart McKeown – Product Director Search Marketing, Experian Hitwise Moderated by Small Business Commentator Valerie Khoo