Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
2. Contents
Executive Summary - Pg.1
Methodology & Respondent Profile - Pg. 2
Peaking Interest with Purchase Timeline - Pg. 3
Connecting with the Right Contact Information - Pg.5
Hot Transfer Leads Are A Hot Topic - Pg.7
Content Marketing Provides New Lead Generation
Opportunities - Pg.9
Overcoming Obstacles with Lead Nurturing - Pg.11
Business.com’s Bottom Line - Pg.12
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3. Timely data & analysis
for marketers looking
to reach & engage the
small to medium-sized
business market.