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Hotel Industry - Part 2
1. About the industry
âą In 2004, The total capacity in hotels and similar establishments worldwide
is estimated at 18.4 million rooms. This has been growing at about 3% over
the last 5 years
Estimated hotel rooms worldwide 2004
No. of rooms
1. Americas
6,500,00
0
2. Asia Pacific
4,460,00
0
3. Europe
6,550,00
0
4. Middle East
355,000
5. Africa
485,000
2. ABOUT THE INDUSTRY
âą The Indian hotel industry is valued at $17.25 bn
âą Internationally the hotel industry is valued at $2.3 tr
âą Emerging out of a two-year downturn, the Indian hotels industry was
able to report a healthy revenue growth of around 20% in 2010-11
âą Employs to 0.15 mn people
âąThe global hotels industry is now on a path of slow recovery, having
coming out of two exceptionally bad years (2009-10). The main recovery
leaders are the emerging countries in the Asia-Pacific region.
3. âą In India, the demand - or occupancy - led recovery started with the return of
domestic travelers late in 2010, received a boost with foreign tourist arrivals
(FTAs) picking up in the subsequent months.
âą Recent
âą Although pricing recovery for the whole of 2010-11 stood at a tepid 5-8%.
âą Yet to make the transition from an occupancy-led up-cycle to a more convincing
ARR-led recovery. The market requires further improvement in occupancy and
confidence to be able to gain real pricing power.
âą Risks to recovery :
ï Relatively mute corporate performance in fiscal 2011-12
ï Increase in interest rates,
ï Rise in fuel and food prices
6. Players in the industry
âą Wikianswers says there are 15,694,572 five star hotels in the world
âą Some of the Indian players are :
ï Clarks Shiraz Hotel Agra
ï The Grand
ïITC sheraton
ïJaypee Hotels
ïThe Oberoi Group
ïTrident Hotel
ïTaj Residency
ïGolden Palms Hotel & Spa Bangalore
ïHotel Royal Orchid Bangalore
ïNovotel Bangalore Techpark Hotel
ïThe Chancery Pavilion
ïThe Gateway Residency Hotel
ïThe Ashok Group ( ITDC)
ïThe Leela Group
ïThe Park Hotel
ïLe Meridien
ï Hyatt
7. ï Radisson Hotel
ïBharat Hotels ( Now âThe lalitâ)
ïJW Marriott Hotel Mumbai
ïSahara Star Hotel
ïHilton New Delhi
Some of the international players are :
ï The Ritz-Carlton
ïShangri-La hotel
ï Burj Al arab
ï Hilton hotel
ïMarriott Hotels
ïHard rock hotel
ï MGM Grand
ï The Park Hotel
ï Bellagio Hotel, las vegas
ï The palazzo
ï Four Seassons Hotel
8. PRIORITY/ END USERS
âą Airline crew âPilots, airhostesses
âą Business travelers : Foreign and domestic
ï Travelling alone
ï Travelling with family to make it business-cum-holiday
âą Conference delegates attending Congregations and summit(1 day
as well as stay purpose):
ï National
ï International
âą Leisure tourists : Foreign and domestic
ï Families
ï Lone travelers of Age group : 18-25 yrs, 26-35 yrs, 36+
ï Old couples
ï Friends travelling together :
ï§ Girls gang
ï§ Boys gang
ï§ Mixed groups
10. Top players of the industry :
1. Leelaventure Ltd.
2. ITC Ltd.
3. EIH Ltd (Oberoi Group)
4. Indian Hotels Company ( Taj Group)
5. Indian Tourism Development Corporation ( Ashok Group)
6. Bharat Hotels Group ( Now âThe Lalitâ)
7. Jaypee Group of hotels
8. Burj Al arab
9. Marriott
10. The Hilton
11. The Ritz-Carlton
12. The Plaza Hotel
11. Value parameters
1. Facilities
2. Staff service/ Personalization
3. Location
4. Cuisine
5. Comfort and Luxury
6. Architecture, Interior, Heritage
7. Special Offers & Activities
8. LEED ( Leadership in energy and environmental design)
12. GOLF, TENNIS,
BILLIARDS SHOPPING ARCADE
RESTAURANT
ACTIVITY ROOM FOR MINI THEATERS
KIDS
SALON AND
SPA
GYM
BOARD ROOM
TRAVEL DESK
MINI
OFFICE BOOK STORE SWIMMING POOL
VIDEO STORE
LOUNGE
AND BAR
13. Arranging for gamesif
Finding out likes and
kids are travelling
dislikes of the client and
making appropriate provisions
Personal butler
Cuisine, bed and Single point of contact
pillow, newspaper,
brand preference PACK AND UNPACK
FOR YOU ï ï
Arranging room amenities beforehand
according to purpose of travel
Customize your stay
before you get there
14. DISTANCE FROM SHOPPING HUBS
AIRPORT, TRAIN
STATION
RESTAURANTS,
C OMMERCIAL
PUBS,LOUNGES, ART
GALLERIES, MONUMENTS
ETC
CENTERS