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Using Jobs to be Done with Tony Ulwick

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Business901
Business901

Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. First introducing his work in What Customers Want, and now taking it to another level in his new book, Jobs to be Done: http://amzn.to/2hf5K7p Visit us at https://business901.com

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Sponsored by: Guest: Tony Ulwick Business901 Podcast Jobs to be done with Tony Ulwick
Options for Listening: https://Business901.com/podcast-2/ Business901 iTunes Store Mobile Site Sponsored by: Hosted by Joe Dager

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Using Jobs to be Done with Tony Ulwick