We played around today looking for an exercise to use in an upcoming workshop. We wanted something that demonstrated working from you core value proposition and using an incremental growth strategy. It was funny, but we kept coming back to The “Five Ws”. The "Five Ws" (and one H) were memorialized by Rudyard Kipling in his "Just So Stories" (1902), in which a poem accompanying the tale of "The Elephant's Child." You can read more about The Kipling Growth Strategy in the blog post of the same name at Business901.com

1. Forward
Integration
Backward
Integration
Core Value
Proposition
Why
Market Expansion
Product/Service Expansion
When – Short Term
Sales ChannelsSupply Channels
When – Current State
When – Long Term
Business901.com