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Joe Dager – Business901
Lean Thinking
• Identify Value
• Map Value Stream
• Create Flow
• Establish Pull
• Seek Perfection
Marketing Communications
Ezine Mailers Brochure Pricing
Web
Presence
Social
Media
Press
Release
Speaking Advertising Referral
Handles the marketing communications for the company.
Works closely with Value Stream Managers & Team Coordinators
Provide support for program strategy and value stream.
Seek Perfection
• Develop a continuous improvement culture
• Provides a process linkage for Customer Focused activities.
• Forces us to go to Gemba to solve problems
• Provides historic records of decision making throughout the process
• Develops a Knowledge Capturing mechanism supported by data
Why A3 in Marketing?
What is an A3?
• A3-sized sheet of paper
• Document on 1 page, results from the PDCA cycle.
• 4 Types of A3s
• Problem Solving
• Proposal
• Status
• Informational
Think of an A3 as a mini-PDCA
Team: Date:
Title/Theme:
Background/Definition:
Current Conditions:
Target:
Determine Cause/Analysis:
Countermeasures:
Implementation:
Follow-up:
Problem Solving Process
Lean Marketing with A3 Thinking
Lean Marketing with A3 Thinking
Lean Marketing with A3 Thinking

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Lean Marketing with A3 Thinking

  • 1. Joe Dager – Business901
  • 2. Lean Thinking • Identify Value • Map Value Stream • Create Flow • Establish Pull • Seek Perfection
  • 3.
  • 4.
  • 5. Marketing Communications Ezine Mailers Brochure Pricing Web Presence Social Media Press Release Speaking Advertising Referral Handles the marketing communications for the company. Works closely with Value Stream Managers & Team Coordinators Provide support for program strategy and value stream.
  • 7. • Develop a continuous improvement culture • Provides a process linkage for Customer Focused activities. • Forces us to go to Gemba to solve problems • Provides historic records of decision making throughout the process • Develops a Knowledge Capturing mechanism supported by data Why A3 in Marketing?
  • 8. What is an A3? • A3-sized sheet of paper • Document on 1 page, results from the PDCA cycle. • 4 Types of A3s • Problem Solving • Proposal • Status • Informational
  • 9. Think of an A3 as a mini-PDCA Team: Date: Title/Theme: Background/Definition: Current Conditions: Target: Determine Cause/Analysis: Countermeasures: Implementation: Follow-up: