Video marketing is now much more widespread in online marketing and especially in the IM niche market. Of course you can find some markets that do not enjoy videos in their inbox, so just keep that at heart when moving into new markets. Certainly there are markets with higher educated individuals who mostly want to read. But there is a enormous market on the net that really appears to love videos, and so web businesses are wise to recognize that and provide them what they want. One thing about making use of video is you actually can solidify your marketing and business partnership with your market audience. There is some sort of extra social component to it, or it at the least could be there.