Presented at Nordic Green II Conference, April 2010

1. Innovation in Water
Technologies
NORDIC GREEN
Wednesday, April 28 2010
Presented by Laura Shenkar, Principal and Founder, The Artemis Project, US
1 The Artemis Project-Proprietary, Confidential 4/30/2010

2. The Artemis
Project
Strategic Consulting for a
Water-Constrained World
Helping business thrive in a world of increasing
water challenge
Working with global corporations to achieve sustainable
competitive advantage through operational excellence in
water management
Helping advanced tech water companies penetrate
key markets
Ongoing market scan, annual company competition,
specialized conferences
The Artemis Project-Proprietary, Confidential 4/30/2010
2

3. The Artemis Project Ecosystem
Corporations
(users) Partners
•Fortune 500 • Large Water Consulting
• Management Consulting
The Artemis •NGOS
•Government Agencies
Project
Advanced Technology Investors
Companies
(suppliers) • Small & Early Stage
•Top 50 Company Listing •Venture Capitalists
•Valuable Database
The Artemis Project-Proprietary, Confidential 4/30/2010
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4. The Unique Challenges of Water
Source of Life for Humans and also for
Disease
Life Disease
Health Disease/Disinfection
Infrastructure
Business
Energy Use
Recreation
Priced as a public or precious resource?
4 The Artemis Project-Proprietary, Confidential 4/30/2010

5. The “Perfect Storm” for
Advanced Water Tech
Water Crumbling
Scarcity Infrastructure
Hits
Critical
Stage
Climate
Changes
Dynamic
Stresses
Water supply is creating a new operations liability for business, as well
as a new source of competitive advantage– Within the next 18 months
major crises will bring these risks into public focus.
The Artemis Project-Proprietary, Confidential 4/30/2010
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6. A Snapshot of Today’s
Water Operations
Percentage of US Water Delivery Pipes by Classification
“Increasingly, cracks are appearing The response from most quarters has
in the capacity of communities, been for "more of the same" that
ecosystems, and landscapes to created the situation in the first place:
provide the goods and services that more control, more intensification, and
sustain our planet's well-being. greater efficiency.”
-Walker, Salt and Reid in synopsis of “Resilience Thinking: Sustaining
Ecosystems and People in a Changing World” (Island Press 2006).
The Artemis Project-Proprietary, Confidential 4/30/2010
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7. chronic scarcity –water resources and
population growth, 2000-2020
“..parched earth could
become the most
important constraint
on growth” in the US
“..47% of world population will be living in areas of high water stress by 2030”
7 4/30/2010
Source: DOE/NETL (M. Chan, July 2002) The Artemis Project-Proprietary, Confidential

8. Source: CA Water Resources Department, Climate Change Factsheet 4/30/2010
http://www.water.ca.gov/climatechange/factsheet.cfm The Artemis Project-Proprietary, Confidential 8