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Why Do People Do It? Unpacking the Motivation of Exposure Jarred Cinman
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Who are they, and what are they doing out there?
 
 
YouTube Statistics Total videos uploaded as of March 17th 2008: 78.3 Million Videos uploaded per day: over 200,000
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Reasons for Using Social Media ,[object Object],[object Object]
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See me: The need to be famous
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Touch me: The need to be validated
Touch me: The need to be validated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Activities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hear me: A voice in the noise
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Source: Moneyweb
 
Tell me: The need to be in the know
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Ask me: Personal brand development ,[object Object],[object Object],[object Object],[object Object]
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Some Possible Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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