The music video pitch proposes shooting Christina Perri's song "Human" with themes of exploring what it means to be human. It would include black and white studio shots of facial features and body parts, as well as outdoor shots at beaches, parks and streets to illustrate nature, scenes, activities and family. The video would start with slower, darker studio shots and finish with faster, brighter shots, using editing techniques like montages and overlays to connect the artist to different locations.

1. Music Video Pitch

2. Song
 Christina Perri- Human
 Indie Pop

3. Themes
 Studio based shots
 Black and White themed background
 Cutaways of different facial features/ body parts: eyes, lips, hair,
back of head, hands, feet walking.
 Shadowed side profile lip syncing
 Low key lighting (darker/ shadowy shots) at the start and builds
to much brighter high key lighting used.
 Outdoors scenery:
 abstract cutaway shots
 Illustrating ‘things that make us all human’
 Nature, Scenes, Activities, Events, Family/Friends
 May use shots of lots of different people holding paper with
different words they associate with ‘being human’.
 Bright, light, natural shots

4. Location
STUDIO BASED:
 Plain White/Black Background (Studio)
OUTDOORS:
 Bournemouth/Brighton Beach & Pier
 Hyde Park
 Streets- day & night
 Lavender Fields
 Windows/Mirrors
 Photos/ Collages/ Scrapbook in bedroom

5. Costume, Hair & Makeup ideas
STUDIO SHOTS
 Start: White dress with simple makeup
 End: Black dress with stronger makeup
 Hair down and natural throughout
OUTDOORS
 Outfits dependent on location and weather
 Beach: bikini
 Bedroom: casual, comfortable jeans and plain top
 Park: sunshine- shorts and detailed floaty top
 Street: rain- Wellington boots and raincoat
 Natural hair and makeup

6. Editing style & techniques
STUDIO:
 Start:
 slower paced editing, longer takes, building,
 Low key lighting (darker/ shadowy shots)
 Montage of close up shots: facial features
 End:
 Faster paced editing as music tempo builds
 High key lighting (brighter/light shots)
 Flame, sparkler at the end
OUTDOOR SHOTS:
 Natural lighting
 Montage of different locations
 Eye-line match
 Overlaying different shot types
 (one of artist overlaying a location shot)

7. Initial Basic Idea
 Opening shot establishes the artist in a studio
environment.
 The music video is a montage of shots that highlight
what it is ‘to be human’. It will be involve a variety of
abstract shots.
 Closing shot focuses on the artist in a studio
environment after a reflection of all the good things
there are in ‘being human’.