1. SU M M A RY
Staff Report
HIS TO RI C PRES E RVATI ON BOA RD
Location Map Subject Property
Project Description
The applicant is proposing to add a new vertical
blade sign at the corner of the building, modify-
ing the previously approved sign; add three (3)
bracketed canopies; add signage to proposed
canopies; add blade signage along façades; add
retail tenant signage over Orange Avenue en-
trance.
Background
Building designed by Howard Reynolds and
constructed in 1929
Landmarked by ordinance in 1977
Contributing structure in the Downtown
Historic District created in 1980
Certificates of Appropriateness have been
issued for roofing, window replacement,
restoration and signage.
The HPB approved changes to the building
including a corner sign at the February
2015 meeting.
Outstanding Issues
The signage as proposed exceeds the allow-
able sign area for this structure.
Public Comment
Courtesy notices were mailed to nearby prop-
erty owners on December 16, 2015. As of
December 23, 2015, staff had received no
comments from the public.
J A N U A R Y 6 , 2 0 1 6
Case Number
HPB2015-00233
Applicant
We Featherston, Architect
Property Location
190 South Orange Avenue,
Landmark and Downtown
Historic District (District 5)
Requested Action
The applicant is requesting a
Major Certificate of Appropri-
ateness to add a new vertical
blade sign at the corner of the
building, modifying the previ-
ously approved sign; add
three (3) bracketed canopies;
add signage to proposed
canopies; add blade signage
along façades; add retail ten-
ant signage over Orange Ave-
nue entrance.
Recommendation
Approval of request above,
subject to the conditions
listed on page 2 of this report.
Project Planner
Richard Forbes, AIA, LEED AP
Updated: December 23, 2015
AG E N DA IT E M 3
190 SO U T H OR A N G E AVE N UE
AC-3A/T/HP
N
2. Page 2
PRO J E C T OVE RV I EW A N D DES C R I P TI ON
Case Number HPB2015-00233 January 6, 2016
C O N D I T I O N S O F
A P P R O V A L
Subject to the following
conditions, the proposal is
consistent with the requirements
for approval contained in
Sections 62.201 and 62.704 of
the Land Development Code
(LDC):
1. All changes to this proposal
shall be reviewed and
approved by HPB Minor
Review Committee prior to
permitting.
2. A structural assessment of
how the proposed sign and
proposed canopies will
affect the structure and
specifically the decorative
terra cotta units shall be
provided and if it is shown
that harm will be done to
the building or terra cotta
then that work shall not be
attempted.
3. All sign and canopy
materials and colors shall
undergo additional minor
review for compatibility.
4. New Tenant signage and
heritage images shall
require additional Minor
Review.
5. Blade sign material shall be
durable and not fabric.
6. Windows on the ground floor
may not be blocked by
shelving units and must be
left clear of obstructions.
7. Recommend reducing the
overall height of the corner
sign so that the upper round
portion is located similarly
to the historic sign.
The subject property is located on the northwest corner of South Orange Avenue and West Church
Street. The site is zoned AC-3A/T/HP and the lot is 79 feet wide and 87 feet deep comprising ap-
proximately 7828 square feet. The structure was constructed in 1929, landmarked in 1977 and is
considered a contributing structure in the Downtown Historic District which was created in 1980.
The First National Bank is a classically inspired Art Deco building with Egyptian motifs designed by
architect Howard M. Reynolds. Reynolds designed a number of notable buildings in Orlando includ-
ing Princeton Elementary, Grand Avenue Elementary and Marks Street School.
The four story terra cotta clad building is rectangular in plan and has a flat roof. The building sits on
a substantial grey granite base with a middle comprising the upper floors which contain monumental
pilasters and capitals and an undulating parapet for the top. The architect employed Egyptian mo-
tifs such as the winged griffons and pilasters that resemble bundles of stalks tied together by the
main entrance, the flared capitals and the foliate and vase forms which decorate the frieze and the
panels above the second story windows. The building is one of the most architecturally significant
and rare buildings in the City of Orlando and in the region. The State Historic Preservation Office
notes this building as one of the most impressive examples of Egyptian and classically inspired Art
Deco buildings in the state.
The First National Bank and Trust Company failed in the early 1930s and was reorganized in 1934
as the First National Bank at Orlando. Early photographs show two different angled corner signs on
the building. The first sign was generally oval in shape and the second sign was much taller. Later
after the bank moved in 1960, the building housed Whitehouse Cafeteria, a drugstore, and from
1981 to 2014, Valencia Community College. At one point during the period when the building was a
bank there was an additional storefront and entrance at the north end of the Orange Avenue façade.
Later photos show that the storefront was removed while the building still functioned as a bank.
1960 era photos show the drugstore and a full canopy on the Orange Avenue façade.
Certificates of Appropriateness have been issued for repairs to the building, re-roof, signage, re-
placement of the windows and entry doors, and removal of the non-original canopy.
The HPB approved substantial modifications to the south and east facades along with a new sign at
the corner at the February 2015 meeting and that proposal is not moving forward. The current pro-
posal is to add a sign to the corner similar to the previously approved sign and to add additional
signage and canopies over the existing windows. This proposal does not alter the window openings
or add additional openings.
General View of the First National Bank Landmark building
3. Page 3
SANBORN FIRE INSURANCE MAP CIRCA 1960-61
Case Number HPB2015-00233 January 6, 2016
First National Bank Building
4. Page 4
SITE PHOTOS
Case Number HPB2015-00233 January 6, 2016
South Façade facing West Church Street
Existing Entry StorefrontEntry Detail
Detail of Existing Church Street FacadeCorner Details Showing Rust Stains from Sign Supports
East Façade facing South Orange Avenue
5. Page 5
SITE PHOTOS
Case Number HPB2015-00233 January 6, 2016
Corner Pilaster Detail
Original Carved Building Name Details on East Façade Parapet
Stepped Entry Detail Showing Existing Modern Storefront
7. Page 7
HISTORIC SIGN PHOTOS
Case Number HPB2015-00233 January 6, 2016
Circa 1934 Circa 1960
8. Page 8
HISTORIC PHOTOS
Case Number HPB2015-00233 January 6, 2016
East Façade Showing Storefront in Northern Bay Circa late 1940’s
East Façade Showing Storefront Removed in Northern Bay Circa mid 1950’s
10. Page 10
PROJECT ANALYSIS
Case Number HPB2015-00233 January 6, 2016
Secretary of the Interior’s “Standards for Rehabilitation”
Considering an application for a Certificate of Appropriateness
pursuant to this Chapter, the Historic Preservation Board shall
adhere to and seek compatibility of structures in the district in
terms of size, texture, scale and site plan, and in so doing, the fol-
lowing U.S. Secretary of the Interior’s “Standards for Rehabilita-
tion” found in Section 62.201 of the City’s Land Development
Code, shall be considered by the Board in passing upon such appli-
cations:
“Every reasonable effort shall be made to provide a compati-
ble use for a property which requires minimal alteration of the
building, structure, or site and its environment, or to use a
property for its originally intended purpose.”
The structure was built as a bank and has been used as a number
of different business or commercial uses. The property will remain
in commercial use. The proposal adds canopies to the two win-
dows on Orange Avenue and the window on Church Street. A new
large sign is proposed for the corner. It shall be determined if the
building is capable of supporting the new sign with minimal dam-
age to the terra cotta exterior of the building.
“The distinguishing original qualities or character of a build-
ing, structure, or site and its environment shall not be de-
stroyed. The removal or alteration of any historic material or
distinctive architectural features shall be avoided when possi-
ble.”
The proposed sign may affect some historic material and the pro-
posed canopies may alter the façade minimally.
“All buildings, structures, and sites shall be recognized as
products of their own time. Alterations that have no historic
basis and which seek to create an earlier appearance shall be
discouraged.”
The proposals do not create an earlier appearance.
“Changes which may have taken place in the course of time
are evidence of the history and development of a building,
structure, or site and its environment. These changes may
have acquired significance in their own right, and this signifi-
cance shall be recognized and respected.”
Much effort has been made over the years to remove unsympa-
thetic additions and return the building closer to the original ap-
pearance.
“Distinctive stylistic features or examples of skilled craftsman-
ship which characterize a building, structure, or site shall be
treated with sensitivity.”
The proposed signs and canopies will leave all the distinctive fea-
tures untouched. The proposed corner sign may obscure a small
amount of the decorative fluted pilasters.
“Deteriorated architectural features shall be repaired rather
than replaced, wherever possible. In the event replacement is
necessary, the new material shall match the material being
replaced in composition, design, color, texture, and other vis-
ual qualities. Repair or replacement of missing architectural
features shall be based on accurate duplications of features,
substantiated by historic, physical, or pictorial evidence rather
than on conjectural designs or the availability of different ar-
chitectural elements from other buildings or structures.”
Any repairs to the terra cotta shall be with a matching material.
“The surface cleaning of structures shall be undertaken with
the gentlest means possible. Sandblasting and other cleaning
methods that could damage the historic building materials
shall be discouraged.”
Any cleaning shall follow this standard.
“Every reasonable effort shall be made to protect and pre-
serve archeological resources affected by, or adjacent to any
project.”
There are no known archeological resources affected by this work.
“Contemporary design for alterations and additions to existing
properties shall not be discouraged when such alterations
and additions do not destroy significant historical, architec-
tural or cultural materials, and such design is compatible with
the size, scale, color, material, and character of the property,
neighborhood or immediate environment.”
The proposed alterations are contemporary in nature. Generally
the proposed alterations are compatible with the property.
“Contemporary design for new construction shall not be dis-
couraged when such new construction is compatible with the
size, scale, color, material, and character of the property,
neighborhood or immediate environment.”
Not applicable
“Whenever possible, new additions or alterations to structures
shall be done in such a manner that if such additions or al-
terations were to be removed in the future, the essential form
and integrity of the structure would be unimpaired.”
The proposed alterations could easily be removed leaving the es-
sential form and details of the building unchanged.
Sec. 62.704. Facades.
a. Wood. Existing wood siding, trim and details in good condition
or repairable shall be retained. Deteriorated wood shall be re-
placed with wood to match the existing wood in size, shape and
texture. No aluminum, vinyl or other man-made type siding materi-
als shall be used to replace or cover wood siding, trim or details.
Sandblasting wood siding, trim or detailing or the use of any abra-
sive, corrosive or damaging technique, is prohibited. Not applica-
ble.
b. Masonry. Existing masonry in good condition or repairable shall
be retained. Repair or replacement shall be made with materials
duplicating the existing masonry in color, composition and texture.
No aluminum, vinyl or other man-made type siding materials shall
be used to replace or cover masonry, trim or details. Sandblasting
masonry, trim or detailing or the use of any abrasive, corrosive or
damaging technique such as blasting with pulverized materials,
glass beads or other solids, with or without water, is prohibited.
Mortar joints shall be repointed only where there are obvious signs
of deterioration such as disintegrating mortar, cracks in the mortar
joints, loose bricks, damp walls or damaged plaster work. Repoint-
ing shall duplicate the existing mortar joints in size, composition,
texture, color and structural strength. No work is proposed for the
masonry.
(Ord. of 9-16-1991, Doc. #25099; Ord. of 2-22-1993, Doc.
#26392)
1. Roofs. The original roof shape of principal and accessory build-
11. Page 11 Case Number HPB2015-00233 January 6, 2016
ings shall be retained. Original roofing material that is in good
condition or repairable shall be retained. Deteriorated roofing
material shall be replaced with new material that is similar to the
original roof in composition, size, shape, color and texture, ex-
cept in the case of asbestos shingles. Asbestos shingles may be
replaced with new materials, such as fiberglass shingles, cement
fiber tiles or shingles, or clay tiles, that are similar to the original
roofing in size, shape, color and texture. Architectural features
that give the roof its character, such as dormers, cornices, tow-
ers, decorative brackets, eaves, chimneys, parapets and exposed
rafter ends shall be retained or replicated. New features, such as
skylights, shall be flush with the roof and shall not be installed on
roofs visible from a public right-of-way. No changes are currently
proposed for the roof.
2. Windows. Windows, frames, glass, muntins, mullions, sills,
lintels and pediments in good condition or repairable and in char-
acter with the style and period of the building shall be retained.
If windows or window details are determined to be unrepairable,
they shall be replaced, on principal facades, with new windows
matching the original in material, size and muntin and mullion
proportion and configuration.
If aluminum windows are used, they shall match the size and
have similar muntin and mullion proportions and configuration of
the original windows. New aluminum windows shall be anodized
or enameled.
When replacing existing windows that are inappropriate to the
style and period of the building, they shall be replaced with new
windows that are appropriate to the style and period of the build-
ing. Windows shall be relocated, enlarged, reduced or intro-
duced into a facade only when the alteration is appropriate to
the style of the building. The windows are not being altered with
this proposal. Tinted glass and stained glass shall not be in-
stalled on the principal facades of any residential building. For
buildings originally constructed for commercial use, clear glass
(88% light transmission) shall be installed on the first floor.
Tinted glass allowing a minimum of 50% light transmission shall
be considered only for use on second floor windows and above
and shall be considered on a case-by-case basis. The use of
reflective glass is prohibited on all buildings. Window glass shall
remain clear and shall not be covered by interior casework or
shelving units.
3. Shutters. Shutters in good condition or repairable and in
character with the style and period of the building shall be re-
tained. Missing shutters shall be replaced with wood shutters to
match the existing. All replacement shutters shall be similar to
the original in size, configuration and style, shall fit the window
openings and shall not overlap on the surface of the wall. There
are no shutters on this building.
4. Awnings. Awning shapes, material, proportions, design, color,
lettering and hardware shall be in character with the style of the
building. Awnings shall reflect the architectural forms of the door
and window openings of the buildings to which they are attached
and shall not damage or obscure any architectural details. The
minimum height of awnings on non-residential buildings shall be
8'0" from the lowest point to the sidewalk and they shall not ex-
tend more than 6'0" from the face of the structure. The highest
point of a first floor awning on a non-residential building shall not
be higher than the midpoint of the space between the second
story window sills and the top of the first floor storefront window
sills. The original form of the building did not include canopies
except over the east facing northern bay which had a storefront and
entry. Later photos from the 1950s show an inappropriate mar-
quee style canopy covering the entire east façade and over the
entry on the west façade. The proposal includes metal canopy awn-
ings over the existing window areas. The installation of the awnings
will cause some damage to the building and it is unclear how they
will be anchored to the structure through the delicate terra cotta
units. The awnings will obscure some details and will be a new
and not historic element on the building.
5. Marquees. Marquees shall be retained where they are an his-
toric element of the building. The design, materials, color, lettering
and hardware of a marquee shall reflect the style and period of the
building. The highest point of a marquee or its superstructure shall
not be higher than the midpoint of the space between the second
story window sills and the top of the first floor storefront window or
transom. Marquees on non-residential buildings shall span the
entire facade or entrance. One marquee shall be permitted on a
facade. The minimum height of a marquee on a non-residential
building shall be 8'0" from the lowest point to the sidewalk. Not
applicable.
6. Doors. Doors and door details, frames, lintels, fan lights, side-
lights, pediments and transoms, in good condition or repairable that
are in character with the style and period of the building shall be
retained. If doors or door details are found to be unrepairable, they
shall be replaced, on principal facades, with new doors and door
details in character with the structure in material, size and configu-
ration. Only when the change is appropriate to the style and period
of the building, shall doors be relocated, enlarged, reduced or intro-
duced. Doors with modern designs, flush or sliding glass doors, or
any type of door which is inappropriate to the style or period of the
structure shall be prohibited. No new doors are being proposed.
7. Porches. Porches and porch features that are in good condition
or repairable and are in character with the style and period of the
building shall be retained. Porches and porch features shall be
repaired so they match the existing in materials, size and configura-
tion. Not applicable.
8. Signs. Existing signs that are in good condition or repairable, in
character with the style and period of the building and in confor-
mance with the Code shall be retained, unless a new business re-
quires the removal of the sign. New signs shall be compatible with
the style and period of the building. In the Downtown Development
District, the requirements of the Facade Design Guidelines shall
also be met. The building is allowed to have 245 square feet of
signage. The proposed corner sign is similar in scale and size to
the sign that was on the building for a time after 1934. The pro-
posed sign has three pieces, a round top sign, a center rectangular
portion and another rectangular portion with the address at the
bottom. The proposed corner sign (including round top portion)
represents approximately 147 square feet of signage. The top
portion of the sign is above 30 feet and may be considered a High
Rise Sign. The signs shall be installed with minimal damage to the
existing historic terra cotta façade. It is not clear at this time if the
supports from the previous signs may be reused or if they are struc-
turally sound. A structural assessment as to whether the sign can
be supported with out damage to the existing building must be com-
pleted.
9. Site Improvements. Chain link fences visible from a public right-
PROJECT ANALYSIS
12. Page 12
PROJECT ANALYSIS
Case Number HPB2015-00233 January 6, 2016
of-way or park shall be prohibited. Not applicable.
10. Other. Any other request requiring a building permit deter-
mined by the Planning Official or his designee to have an impact
on an historic landmark or the exterior of a structure in an HP
Overlay district shall be reviewed by the Historic Preservation
Board using the most closely analogous standards of this Chap-
ter. The building is a landmark and interior review of major
spaces may be under the purview of the board. Staff feels that
the proposed changes are not dissimilar from previously ap-
proved interior work as the two story bank lobby space was al-
tered previously. Additionally, certain Downtown Design Guide-
lines apply as well.
(Ord. of 9-16-1991, Doc. #25099; Ord. of 2-22-1993, Doc.
#26392)
Downtown Design Guidelines Part IV, Signs
Section B
3. Sign Architectural Compatibility
a. Signs should make a positive contribution to the gen-
eral appearance of the street and neighborhood in
which they are located. The proposed sign is similar in
size to a sign that was in place after 1935 and does
have an interesting character.
b. Sign size should be proportionate. The size and shape
of a sign should be proportionate with the scale of the
structure. The size of the proposed sign is large and is
at an angle at the corner. The proposed sign is also
similar to a large sign that previously existed. The pro-
posed sign might be more proportionate if it stopped at
the top of the pilasters and did not extend further up
the parapet. The 1934 sign was smaller and did not
extend as high.
c. Signs should be an appropriate scale with the building
on which they are placed and should not overwhelm the
architecture of the building and the character of the
neighborhood. The size of the proposed sign is large yet
is similar in size to the circa 1935 sign. The proposed
sign does obscure some of the detail of the fluting of
the corner pilasters.
d. Place wall signs to establish facade rhythm, scale, and
proportion where facade rhythm doesn't exist. In many
buildings that have a monolithic or plain facade, signs
can establish or continue appropriate design rhythm,
scale, and proportion. The building has a very strong
presence and the sign will anchor the corner. The
proposed blade signs create a rhythm on the building.
The blade signs should be limited to either side of the
entry doors on Church and Orange so as to avoid con-
flict and confusion.
e. As an alternative to an attached sign, lettering may be
painted directly on the building facade. This method
resembles a wooden or metal band but does not re-
quire the introduction of another material. Not applica-
ble.
Summary
Based on the above analysis and subject to the conditions listed on
page 2, staff recommends approval of the requested signage and
alterations to the building.