1. http://www.myspace.com/trapstargiggs
Typical Target Audience Profile:
Age: 15 to 25
Gender: female
Ethnicity: Black
Area of residence: London
Likes: Urban music, fashion
Twitter
This is a type of blog where the
author can record any
instantaneous thoughts and
followers can comment and
respond to the thoughts of others.
Giggs currently has 28, 097
followers. At first glance, most of
his followers appear to be females
in there teens and twenties. He is
also connected to other artists in the grime genre of the music video.
http://twitter.com/sn1giggs
MySpace
Looking at Giggs MySpace
page he has ordered his
friends in a particular order.
The first of his 16, 804 friends
are all industry artists. Like
twitter, a vast majority of his
fan base appears to be
female.

2. The majority of his fan base is
female, most of them in their
teens and early twenties. His
fans also tend to be from
very specific places,
predominantly urban areas
of south London, such as
Brixton and Peckham (note
that the artist was born in
Peckham and went to
Brixton prison).
Facebook
This is a social networking site
where Giggs fans can get the
opportunity to chat with him if he
is on their friend list. It also give
them the opportunity to look at
his updated pictures and view
what other fans post on his wall.
Currently he has 8,776 fans on
Facebook. Looking through his
wall it seems like mostly males who post things on his wall. This shows a contrast
to the fans he has on twitter and MySpace.
http://www.facebook.com/posted.php?id=19462156430#!/group.php?gid=19
462156430
Choice FM
As well as the previous example, Choice FM also
plays a lot of music from UK artists such as Giggs.
They are vague with their target audience, only
stating ‘young people interested in urban culture as
their listeners.
www.choice-fm.co.uk

3. The majority of his fan base is
female, most of them in their
teens and early twenties. His
fans also tend to be from
very specific places,
predominantly urban areas
of south London, such as
Brixton and Peckham (note
that the artist was born in
Peckham and went to
Brixton prison).
BBC 1Xtra
A lot of Gigg’s ,and artists of the
same genre, music is played on
the radio station BBC 1Xtra.
The BBC service website states
that ‘The remit of 1Xtra is to play
the best in contemporary black
music with a strong emphasis on
live music and supporting new
UK artists. The schedule should also offer a bespoke news
service, regular discussion programmes and specially commissioned
documentaries relevant to the young target audience (15–24 year olds),
particularly, although not exclusively, those from ethnic minorities’
www.bbc.co.uk/1xtra
Giggs has founded his own record label called SN1
Entertainment. The major releases on this label are
Giggs debut album, Walk in Da Park, and Joe
Grind’s – Not Your Average Joe. In addition to using
his own record label, Giggs also uses the XL
Recordings.
XL Recording is a British independent record label.
The label has grown into one of the most
commercially successful and influential independent
record labels in the world.