1. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
Build a Cloud Day
June 19, 2013
Paris La Cantine
Cloud Software Factory and Enterprise App Store

2. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
Agenda
● About UShareSoft
● The Industry Problem & Challenges
● What is unique ?
● UForge Factory, Marketplace, Migration, Devops
● Use Case Customers

3. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
• Created in 2008
• Solid experienced team from former employees from Sun and HP
• Complementing large cloud player
Amazon, Windows Azure, VMware, Citrix, CISCO, OpenStack, Oracle...
• Offices in France, Argentina, Japan and US
• Global deployments within Tier 1 Telco and F500 companies
• Focus on Cloud Software Delivery and Management
• 3 Awards in 2012
About UShareSoft

4. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
Challenges!
SW Governance?
Security?
Collaboration?
SW Governance?
Security?
Collaboration?
Software Complexity?Software Complexity?
Building a Dynamic
Marketplace?
Building a Dynamic
Marketplace?
Automated Migration?
On-boarding SW?
Scaling with Channels?
Automated Migration?
On-boarding SW?
Scaling with Channels?
Software is
Distributed & Unmanaged!
Software is
Distributed & Unmanaged!
Multiple OS Distributed
Between Multiple Environment
Multiple OS Distributed
Between Multiple Environment
Managing ContentManaging Content Scaling to ThousandsScaling to Thousands
The Industry Problem & Challenges

5. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
What is unique ?
Creating a meta-data “Blueprint”, called a server template, of the entire
software stack (OS, Middleware, App and Configuration)
Creating a meta-data “Blueprint”, called a server template, of the entire
software stack (OS, Middleware, App and Configuration)
A server template :
• Models all SW components : OS packages, middleware and apps
• Exists independently of any hypervisor or cloud platform
• Includes configuration information, scripts and agent

6. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
UForge Cloud Software Delivery & Mgt
Factory | Marketplace | Migration | DevOpsFactory | Marketplace | Migration | DevOps
Manage Any App
For Any Cloud
Manage Any App
For Any Cloud
Onboard Complex
Apps in Minutes
Onboard Complex
Apps in Minutes
Stay in Control of
Your Software
Stay in Control of
Your Software
DevOps
Faster & Simpler
DevOps
Faster & Simpler
Rethink
Application
Migration
Rethink
Application
Migration
Scale
Differentiate
Make Money
Scale
Differentiate
Make Money

7. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
UForge Cloud Software Delivery & Management
Build, Migrate & Manage Any App to Any Cloud
UForge Factory,
Marketplace & Migration
UForge Factory,
Marketplace & Migration
Any Enterprise App
for Any Cloud
Any Enterprise App
for Any Cloud
APIsAPIs
ScanScan
Visual DesignVisual Design
Self-Service Multi-Tenant 100% APIsSelf-Service Multi-Tenant 100% APIs

8. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
Generate to Any
Virtualization & Cloud Format
Generate to Any
Virtualization & Cloud Format
Upload to Any Cloud
Image Library
Upload to Any Cloud
Image Library
ScanScan GenerateGenerate UploadUpload
Instant Migration & Incremental Life-Cycle ManagementInstant Migration & Incremental Life-Cycle Management
Scan Live Servers
(Physical, Virtual, Cloud)
Scan Live Servers
(Physical, Virtual, Cloud)
Server Migration & Life Cycle Management

9. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
Migration Steps
Step 2
Automatic Scan
Step 2
Automatic Scan
Scan Live Servers
(Physical, Virtual, Cloud)
Scan Live Servers
(Physical, Virtual, Cloud)
UForge Builder Migration ToolUForge Builder Migration Tool
Step 1
Install UShareSoft Migration Utility
on Your Servers
Step 1
Install UShareSoft Migration Utility
on Your Servers
Step 3
Migrate to Any Cloud
Step 3
Migrate to Any Cloud

10. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
Challenges & opportunities
Provide a solution for managing software images for CloudStack
Solution
Challenges & opportunities
Provide a solution for managing software images for CloudStack
Solution
Result
Complete Self-Service and Automation of Software Delivery
Result
Complete Self-Service and Automation of Software Delivery
OS TeamOS Team SWSW QAQA CloudStackCloudStack
OS ReposOS Repos TemplatesTemplates
OpsOps
Use Case Enterprise

11. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
Use Case Cloud Provider
Cloud ProvidersCloud Providers
EnterpriseEnterprise
MegaStoreMegaStore
On boarding enterprise customers
(95% addressable Market)
On boarding enterprise customers
(95% addressable Market)
Self-ServiceSelf-Service
Instant Workload
On Boarding
Instant Workload
On Boarding
$$$ “Franchises” $$$$$$ “Franchises” $$$
20% Margin $$$20% Margin $$$
$$$$$$
Content
Revenue
Content
Revenue
ARPUARPU
MIGRATIONMIGRATION
CUSTOM BUILDCUSTOM BUILD
Using Multi-Label DistributorsUsing Multi-Label Distributors

12. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
Unique Value Proposition (Franchise)
Support Hybrid Cloud
for No Lock In
Support Hybrid Cloud
for No Lock In
IndustrializeIndustrialize ScalabilityScalability
ISVISV
Global
Marketplace
Global
Marketplace
customercustomer
customercustomer
customercustomer
CSPCSP
ISVISV
ISVISV
ISVISV
ISVISV
customercustomer
customercustomer
customercustomer
ChannelChannel
ChannelsChannels ChannelsChannelsChannelChannelcustomercustomer
customercustomer
customercustomer
customercustomer
customercustomer
customercustomer
ChannelChannel
Partner Private MarketplacePartner Private Marketplace
Virtual
Private Cloud
Virtual
Private Cloud
Manage Private Working Group:
Enables Server Templates
Sharing & Collaboration
Manage Private Working Group:
Enables Server Templates
Sharing & Collaboration
Builder
Create New Sever Templates
or Migrate Existing Systems
Builder
Create New Sever Templates
or Migrate Existing Systems
Partner CPartner C
Partner APartner A
Partner BPartner B
Partner DPartner D
BuildBuildWorkgroupWorkgroup
MarketplaceMarketplace Hybrid CloudHybrid Cloud
ChannelChannel

13. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
Channel Enablement
ChannelChannelcustomercustomer
customercustomer
customercustomer
PartnerPartner
CLOUDSAASOFFERINGS
Up-sell IaaS VM
Management Services
□ Migration □ Backup
□ Alerts □ Manage
□ Migration □ Backup
□ Alerts □ Manage
Resell Cloud
Reseller OWN App Store
Resell Builder
SELL
BUILD
RUN
Software On-Demand
• Resell from global
marketplace
• Get your custom software
app store
• Get sales reports
Software On-Demand
• Resell from global
marketplace
• Get your custom software
app store
• Get sales reports
Manage Custom Software
• Create & maintain
customer workloads
• Resell SaaS Builder
accounts
Manage Custom Software
• Create & maintain
customer workloads
• Resell SaaS Builder
accounts
Up-Sell
• Offer new SaaS offerings
for additional run services
Up-Sell
• Offer new SaaS offerings
for additional run services

14. UShareSoft Confidential – 2013UShareSoft Confidential – 2013
● Get a Free Account :
https://www.usharesoft.com/products/signup/
● Access to our Public Marketplace
https://www.usharesoft.com/marketplace/
● Video Demonstrating UForge Factory
http://en.community.dell.com/techcenter/b/techcenter/archive/2012/07/
05/usharesoft-cloud-application-store-demo-from-cloudexpo-2012.aspx
● Video Demonstrating UForge Migration Service
https://blog.usharesoft.com/index.php?article30/uforge-migration-
service-demo
● UShareSoft Blog
https://blog.usharesoft.com/