The document summarizes the work of Stiftung Bürgermut in connecting citizens and driving social change through bottom-up communication and participation. It describes several of Stiftung Bürgermut's key initiatives: (1) Weltbeweger, an online platform sharing innovative volunteering projects to inspire replication; (2) ENGAGEMENTzweinull.de, using social media to build community around a participation strategy; and (3) Enter Magazin, Germany's first weekly online magazine about civic engagement. The goal is to spread social innovations to new areas and empower citizens to enact positive change in their communities.

1. 5. February 2011 I Czech-German Young Professionals Program
Katarina Peranic and Henrik Flor I Stiftung Bürgermut
Connecting with Social Media to
Drive Change.
Bottom Up Communication and
Participation

2. WHAT ARE WE DOING?
● Idea
● Participation and Social Media
Weltbeweger and ENGAGEMENTzweinull.de
● Transfermanagement
Carrotmob Munich, fundraising2.0 CAMP
● Communication
Enter Magazin

3. IDEA
Spreading social sector innovations into new geographic locations in
order to achieve greater impact.
Founder of Stiftung Bürgermut, Elmar Pieroth
.
● Change in society does not happened behind closed doors.
● 23 million people in Germany are involved in voluntary work
● A lot of people commit to the improvement of their living environment, they change the world
they live in themselves and develop their own, amazing solutions.
● Our work is committed to the support, the enhancement and the spread of innovative voluntary
work and modern participation

4. Where can we find these social-innovations
at the moment we need them?

5. IDEA
Nationwide research system
70 correspondents across the country, collecting and
categorising transferable ideas.
Cooperations with big comeptions in this sector.
Results build up the content of the Weltbeweger
platform.

6. WELTBEWEGER
Participation and Social Media
Criteria for Weltbeweger-Projects
Innovative
Successful
TransferabeI
Buttom up
Participatory

7. WELTBEWEGER
Participation and Social Media
● Weltbeweger serves as a market place of
ideas for volunteering citizens.
● Citizens that want to make positive changes
in their own neighborhood, district or city will
find practical experiences and suggestions
– all day, every day.
● Over 800 projects share experience on
weltbeweger
● Social Network
● We have journalistic- and user-generated
content
● We connect people with social Media

8. Bücherschränke - Open Library
Example of successful transfer
MAINZ
BONN HANNOVER

9. WELTBEWEGER
Participation and Social Media
Facebook, Twitter and other Networks:
● connecting with other organizations and
supporters
● Facebook interacts with other social media
tools, like Twitter, blogs, Flickr, and others
● Everyday promoting Weltbeweger Projects
● People suggest new projects for
Weltbeweger
● We give people a voice who are not using
social Media at the moment

10. And back to weltbeweger

12. ENGAGEMENTzweinull.de
Participation and Social Media
The Task
● Building a Community
● Raise awareness
● Inform about the process
● Motivating people to
discuss the strategey

13. ENGAGEMENTzweinull.de
Participation and Social Media
Instruments
● Facebook
● Twitter
● Videos
● Blogs
● Newsletter and relevant
Websites

14. Transfermanagement
Carrotmob Munich
● We support volunteers and committed people to transfer and scale up their
. models
● We identify applicable partners
● We create networks
● We discuss and solve questions about judicial and financial subjects.
● We help to connect to other and similar Organizations

15. What is a Carrotmob
● In Carrotmob campaigns, an
organizer asks local businesses to
compete
● Who will make the biggest change
to their business in order to
improve the world?
● Then you show up with your
friends at the winning business,
and spend money to support them.
● It's the opposite of a boycott.

16. Transfermanagement
Offline Events

17. Communication
Enter Magazin
● Germany's first weekly magazine for
engagement and civic participation.
● Enter is journalism produced by
experienced media professionals.
● Enter is no newsletter, but an independent
magazine.
● Enter is for free.
● Enter stimulates and excites, provides
ideas, opinions and backgrounds.
● Enter is Online not print

18. FACTS and FIGURES
.
● Founder: Elmar Pieroth, Entrepreneur and longtime Finance and
Economic Minister of the State of Berlin
● 3 Employees
● Established in May 2007
● During 2008 project Research
● June 2009 launch of Weltbeweger
● September 2010 launch of Engagiert-in-Deutschland
● November 2010 Online-Participation for NFEP
● February 2011 launch ENTER-Magazin

19. THANK YOU!