This is a presentation I made at a seminar during the recent Ghana Fashion Design Week. I spoke to fashion designers and fashion business people and enthusiasts about how to create engaging content to promote their businesses on social media and online.

1. dEVeLopInG EnGagiNG
cONTent 4
Joseph Budu
[Training Consultant]
eScripts Solutions
Presented @Ghana Fashion Design Week | 12 October 2013

2. 2

3. My Task
Engaging Content
3

4. Stuff to do…
Social Media
& Content
4
Engaging
Content
Tools & DIY

5. Start work
Social Media
& Content
5
Engaging
Content
Tools & DIY

6. Social Media 101
…a set of Internet
applications
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7. Social Media…
…enable users to
1. communicate
2. create
3. share
4. consume
5. interact with…
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8. Content
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9. Stats Flash
(USA)
Socialbaker.com
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10. Stats Flash
(Nigeria)
Socialbaker.com
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11. Stats Flash
(Ghana)
Socialbaker.com
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12. Top 10 websites
Ghana
Stats Flash
alexa.com
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1. Google.com
2. Facebook.com
3. Google.com.gh
4. Youtube
5. Yahoo.com
6. Ghanaweb.com
7. Myjoyonline.com
8. Blogspot.com
9. Wikipedia
10.Linkedin.com
Nigeria
1. Google.com
2. Google.com.ng
3. Facebook.com
4. Yahoo.com
5. Youtube.com
6. Blogspot.com
7. Twitter.com
8. Nairaland
9. LinkedIn
10.Wikipedia

13. If…
13
…then

14. AVISO!
Consuming content is
like finding the
HEAD of the
red thread
-------------------
J. Budu
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15. Stuff to do
Social Media
& Content
15
Engaging
Content
Tools & DIY

16. Top 5 Fashion Designers
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17. Content Behavior
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18. Content Behavior
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19. Content Behavior
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20. What is EC?
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audience
consumers
customers

21. How do we create Engaging Content?
What
1.
Content objectives
2.
Community expectations
3.
Topics to cover
Why
1.
2.
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Use a platform
Link between content and
community goals

22. How do we create Engaging Content?
Who
1.
Content producer
2.
Content maintainer
3.
Content monitor
& ‘interactionist’
How
1.
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Value-addition
2.
Message delivery e.g. tone

23. How do we create Engaging Content?
Where
1.
Content access
2.
Content ‘storage’
Which
1.
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Formats
e.g. text, video, photo, sound

24. How do we create Engaging Content?
When
1.
Content publication
2.
Content updates
McGuigan (2012)
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25. Stuff to do
Social Media
& Content
25
Engaging
Content
Tools & DIY

26. Tools
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27. Skills
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28. stitch
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29. early birds?
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30. early birds?
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31. second mouse!
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32. YES, you can!
1. Start small
2. Seek customer interest
3. Share useful information
4. Use Statistics
5. Stall for feedback
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33. E.G.
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• Fashion Tips
• Weather
• Events
• Medici Effect

34. A stitch in time…
Start
Share
Seek
Stall
Stats
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+
=

35. What’s Next?
Social Media
& Content
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Engaging
Content
Tools & DIY

36. Declarations
1.
2.
3.
4.
5.
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Identify objective
Start creating
Start sharing
Allow time
See growth

37. 37
Many
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Many
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks

38. Questions
Joseph Budu
budujoseph@gmail.com
buduson.wordpress.com
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