The web is a visual medium…and credibility is won and lost in the blink of an eye. Images are like currency in the world of social media. Your brand needs a visual content strategy.
And yet…we leave visual content strategy in the hands of talented (but strategically inexperienced) graphic designers. This is a huge mistake. From graphics and videos to text and apps, all content must be within your control. Starting today, content marketers own visual content strategy.
This session will give you seven (and a half) tips to help you improve your visual content strategy. Learn how to audit your existing visual content resources, control the eye on your website, and create shareable visual content assets. You may be surprised at the storytelling techniques you can pick up from unlikely places.
Even if you’ve never pushed a pixel in Photoshop, you can plan and govern an effective, measurable visual content strategy. This presentation on visual content strategy is much more than theory…it is a practical action plan for the content marketer.
And it includes examples of how the eyes read a website in a Z Pattern using comic books. Yes, you can learn something from comic books and other sequential art to improve your branded content marketing storytelling.
Educational materials written by Buddy Scalera and Designed by Ivan Ruiz of Ogilvy CommonHealth Worldwide. http://www.ochww.com #visualcontentstrategy
All copyright holders respective owners. Used for educational purposes.
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Seven & a Half Tips to Jump Start Your Visual Content Strategy
1. Seven (and a Half)
Tips to Jump Start Your
Visual Content Strategy
Buddy Scalera
SVP Content Strategy & Media
2. #cmworld
7 Tips
Tell a Story with Words + Pictures
Go Beyond Your Logo
Make the Invisible Visible
Seed the User Journey
Give Evangelists Something to Evangelize
Optimize Your Visual Content
Control the Eye on the Page
1
2
3
4
5
6
7
4. #cmworld
The Web Is a
Visual Medium
"Pinterest's rapid ascent into the social
strata has reemphasized something we've
known since the day the first camera was
invented way back in the 1800s —
pictures matter."
"It's the pictures, stupid."
67. #cmworld
7 Tips
Tell a Story with Words + Pictures
Go Beyond Your Logo
Make the Invisible Visible
Seed the User Journey
Give Evangelists Something to Evangelize
Optimize Your Visual Content
Control the Eye on the Page
1
2
3
4
5
6
7
Did you know on average, every person owns #80LEGOBricks? We've built items out of 80 bricks exactly (like this number 80!) so share yours too using the hashtag! LEGO® is a trademark of the LEGO Grouphttp://instagram.com/p/XaEBlRNdXq/