1. T H E N AT I V E S A R E
G E T T I N G R E S T L E S S
A S U R V E Y O F T H E M O B I L E R U M S PA C E

2. Buddy Brewer
@bbrewer
Cliff Crocker
@ccrocker

3. M O B I L E
A D O P T I O N
• WAP
• Full sites on mobile
• m-dot / RWD
• Native applications

4. TA B L E T S
• Favorite tool of couch
surfers worldwide
• Higher conversion vs.
phones on average
• Too big for “mobile” site
• Too slow for full site

5. FA M I L I A R P R O B L E M S

6. P E R F O R M A N C E B Y G E O G R A P H Y

7. P E R F O R M A N C E B Y N E T W O R K C A L L

8. P E R F O R M A N C E B Y
S C R E E N

9. P E R C E I V E D P E R F O R M A N C E

10. O P E R AT I N G
S Y S T E M A N D
D E V I C E

11. P E R F O R M A N C E B Y
T R A F F I C S O U R C E
• Content Delivery Networks
• Third-Party Services
• Origin traffic

12. U S A G E A N D E N G A G E M E N T

13. U N FA M I L I A R P R O B L E M S

14. C R A S H R E P O R T I N G

15. A P P S T O R E
A P P R O VA L

16. U P G R A D E A D O P T I O N

17. I N S T R U M E N TAT I O N
L AT E N C Y

18. C O N N E C T I O N
T Y P E A N D
C A R R I E R

19. W H AT I S M O B I L E
P E R F O R M A N C E ?
S P I N N E R S ? C O N T R O L L E R S ? N E T W O R K C A L L S ? T I M E T O
P E R F O R M TA S K ?

20. A P P D Y N A M I C S
• Network request snapshots
& availability monitoring
• Crash diagnostics
• Tracking of custom Metrics
• Server-side correlation
available with back-end
APM product
• SaaS and on premise

21. C O M P U WA R E
• Performance and
availability monitoring
• Crash diagnostics
• Integration with backend
APM solution
• Ability to track custom
metrics
• On Premise

22. C R I T T E R C I S M
• Network latency and
availability monitoring
• Crash Diagnostics
• Breadcrumbs provide
context into interrupted
business transactions
• SaaS

23. N E W R E L I C
• Network performance and
availability monitoring
• User Interaction Tracing
• Auto-instrumentation of
Activities and View
Controllers
• App usage and adoption
• SaaS

24. S O A S TA
• Network performance and
availability monitoring
• Multi-dimensional views and
custom dashboards
• Touch definition of metrics and
timers through App interaction
• Correlation of performance
with business metrics
• SaaS

25. C R A S H R E P O R T I N G T O O L S
• Crashlytics
• HockeyApp
• Bugsnag
• BugSense
• TestFlight

26. Speed Quality
Engagement

27. S P E E D
Network calls
Method calls
Signal strength
Slowest actions
Slowest geographies
Slowest carriers
Connection type
Slowest devices

28. Q U A L I T Y
Stack traces
Crash reports
Battery usage
Exception counts
Failed interactions
Bread crumbs
Thread details
Memory usage

29. E N G A G E M E N T
Conversions
Upgrade adoption
Sessions/month
Monthly active users
Revenue
Searches
Comments

30. ?
Speed Quality
Engagement

31. Crash Reporting
Back-end APM
On-premises option

32. Crash reporting
Back-end APM
Business metric collection

33. “Breadcrumbs”
Crash diagnostics
Windows Phone support

34. Back-end APM
Auto-Instrument Activities/View Controllers
App usage & adoption

35. Correlation to business metrics
Add metrics without waiting for app store
Real time reporting

36. A L L AT V E L O C I T Y

37. Thank You

38. AT T R I B U T I O N S
https://secure.flickr.com/photos/fischerfotos/7457906740 (Traffic)
https://secure.flickr.com/photos/gfreeman23/10920980315 (Engine)
https://secure.flickr.com/photos/75001512@N00/13318418165 (Antenna)
https://secure.flickr.com/photos/openfly/6215738251 (Shoes)
https://secure.flickr.com/photos/chipgriffin/2468855742 (Survey)