30. 7 Must-Haves for Storytelling
Success
• Being customer-centric
• A willingness to listen
• Flexibility, agility
• Having personality
• Commitment
• Courage
31. • How are you unique or
different?
• Who are the target
audiences?
• Where do you tell stories?
• Who gets to tell stories?
• How do you measure
success?
• How do you keep it going?
Keys for Telling Good Stories
36. Messaging, Website, one-pagers
Case studies, videos, infographics, conferences
Social media, advertising, white papers
A Staged Approach to Storytelling
Business is about epiphanies, pivots and changes in direction. Nothing is every static, the status quo doesn’t stick around for a long time.
I want to talk about two important epiphanies in how I do marketing for startups.
A few years ago, I was in PEI for two weeks. At the time, I was doing a lot of social media consulting – strategy and tactics.
It paid the bills….but it was, well, boring – very rinse and repeat…..Not my cup of team.
I decided to stop doing social media.
There were other people more passionate about social media who could do a better job.
Instead, I was going to focus on startup marketing