1. Chesapeake Regional Tech Council
June 14, 2012
Mobile Productivity...Overview
May 15, 2012 Bill Tomoff | Thornhill Financial, Inc.

2. Introduction Consider... Why? What? How? Conclusion
Introduction
Mobile Internet Revolution...
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 2

3. Introduction Consider... Why? What? How? Conclusion
Gartner Mobile Predictions
In Gartner’s Top End-User Predictions for 2011, three of the
11 items in the list relate to mobile. Those predictions
include:
• By 2015, companies will generate 50 percent of web
sales via their social presence and mobile applications.
• By 2014, 90 percent of organizations will support
corporate applications on personal devices.
• By 2013, 80 percent of businesses will support a
workforce using tablets.
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 3

4. Introduction Consider... Why? What? How? Conclusion
Consider...
Fifteen years ago, most home computers weren't even linked to the Internet.
Today, our computers are both linked and, in many cases, mobile.
 Two-thirds of 4- to 7-year-olds have used an iPhone or iPod
 6% of 2- to 5-year-olds have their own smartphone
 50% of 11 year olds have own cell phone
 10% of households with children aged 6-12 have iPads (compared with only 3%
of other households); 35% of these households with young children plan to buy
some brand of tablet computer in the next year
 72% of the 100 top-selling education apps in Apple's iTunes App store this year
were aimed at preschoolers and those in elementary school
Source: HBR Blog - “How Mobile Technologies Are Shaping a New Generation”
http://bit.ly/I7P0st
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 4

5. Introduction Consider... Why? What? How? Conclusion
8 Mobile Trends for SMB in 2012
1. Explosive tablet growth
2. Mobile search explosion
3. Mobile marketing becomes a must
4. The app debate continues
5. Less “Black Box,” More “Data Driven”
6. Maturation of mobile payments
7. More watching...on mobile
8. Facebook + mobile advertising
Source: Small Business America blog
http://huff.to/JseRuU
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 5

6. Introduction Consider... Why? What? How? Conclusion
Why?
 Technology creates flexibility
 For now, it gives you a competitive advantage
 Expectations are changing
– Content is expected to be digital (it is no longer
valid to assume information will be printed!)
– “I’ll respond when I am back in the office” is
becoming an inconvenience (expectation shift!)
– “Out of office” replies are no longer necessary
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 6

7. Introduction Consider... Why? What? How? Conclusion
Situational Awareness
Social Media
News Blogs
RSS Feeds
BI Reporting Web
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 7

8. Introduction Consider... Why? What? How? Conclusion
Information Agility
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 8

9. Introduction Consider... Why? What? How? Conclusion
KPCB “Internet Trends 2012” Report
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 9

10. Introduction Consider... Why? What? How? Conclusion
Tablet Growth...
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 10

11. Introduction Consider... Why? What? How? Conclusion
Trends...Accelerating Business Disruption
Industries?
 Publishing & Print media
 Technology (RIMM,
Microsoft, etc.)
 Retail (Best Buy, Target,
Office supply stores,
everyone...)
 News
 Entertainment
 Education
 Professional services...
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 11

12. Introduction Consider... Why? What? How? Conclusion
Business Disruption=“Re-Imagination”
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 12

13. Introduction Consider... Why? What? How? Conclusion
“Re-Imagination” Examples
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 13

14. Introduction Consider... Why? What? How? Conclusion
“Re-Imagination” Examples
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 14

15. Introduction Consider... Why? What? How? Conclusion
“Re-Imagination” Examples
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 15

16. Introduction Consider... Why? What? How? Conclusion
Mobile - Areas of Opportunity?
 Daily life management  Sales/interactive
 Web browsing presentation tool
 “Portal” to content  Data capture (i.e. –
 Content management Form “front-end”)
library  Social media manager
 Knowledge  Last, but not least,
management entertainment...
 Executive dashboards
 News management
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 16

17. Introduction Consider... Why? What? How? Conclusion
League Resource Guide - Roambi
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 17

18. Introduction Consider... Why? What? How? Conclusion
Content Management
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 18

19. Introduction Consider... Why? What? How? Conclusion
Executive Reference Tool - iBooks
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 19

20. Introduction Consider... Why? What? How? Conclusion
Executive Dashboard - GoodReader
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 20

21. Introduction Consider... Why? What? How? Conclusion
Steps to Improve Productivity
1. Commit to change
2. Digital readiness
3. Consider cloud services opportunities
4. Identify opportunities – solve “problems”!
5. Continually challenge processes – ask the
“obvious questions”
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 21

22. Introduction Consider... Why? What? How? Conclusion
Additional iPad Resources...
 Thornhill iPad Weekly Newsletter (Signup)
– Click Here To Access Signup Form
 iPad Related Presentations (TFI
Slideshare.net)
– http://www.slideshare.net/tfi_ipadtools
 iPadCTO.com
– http://ipadcto.com/
 http://www.tabletproductive.com
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 22