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Implementing Social Media

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Benjamin T. Bush Resume
Benjamin T. Bush Resume

Implementing social media for non-profit organizations.

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IMPLEMENTING SOCIAL MEDIA
Who Is Active On Social Networks?
Step 0: Be Open-mined
Social Media Overview Social Media Objective: Strengthen the community in Shoreview, Minnesota by engaging within online social networks to create & sustain lasting relationships among residents to raise awareness & funds for the community while building a much more social neighborhood.
Goals •Increase Facebook fan page involvement • Offer residents community updates & news • Generate communication among the Shoreview area • Nurture lasting relationships with donors & residents • Stay current, raise some money & have fun!
Step 1: Plant The Seed
Board Member Involvement Practice • Get active on social networks • Become familiar with platform (facebook)
Begin interaction with the SCF Facebook page • Share information • Post pictures & events • Comment & reply on wall posts
Step 2: Beef Up Facebook Page Transfer important content from website • donation area • grant app • grant awards deluxe careers
Step 3: Become An Ambassador Spread the Word • Communicate with friends, family, neighbors • Recommend SCF page to friends “Check out the SCF on Facebook!”
Step 4: Entice Audience Give people a reason become involved...
HOW!
Create An Engaging Online Community Post & Provide: • Relevant news • A way to give back to community ($) or (volunteering) • Area to learn • Contests • Bond with Shoreview community & friend other residents • An easy form of communication • Area for voices to be heard
Step 5: Marketing Current Donors • Reach them • email/mail “Find us on Facebook” • Print-2-Digital
Marketing... Publicize you’ve gone social! Handouts / Literature • What is facebook? • Explanation of benefits • Directions on how-to set up and “like”
Facebook Ad • Build awareness • Promote an event • Donation opportunities
Step 6: Spark Excitement!!!!!!!!!!!!!!!!!!!
stuff
Facebook Contest / Auction • Reel in an initial audience • Showcase your involvement in social media • Contact local biz - cross promote on facebook • Involve facebook in next auction
Step 7: Have Fun! • Social media is awesome! • Exhibit the effort... receive results! • Raise $ • Gain a friend?... probably

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Implementing Social Media

  • 2. Who Is Active On Social Networks?
  • 4. Social Media Overview Social Media Objective: Strengthen the community in Shoreview, Minnesota by engaging within online social networks to create & sustain lasting relationships among residents to raise awareness & funds for the community while building a much more social neighborhood.
  • 5. Goals •Increase Facebook fan page involvement • Offer residents community updates & news • Generate communication among the Shoreview area • Nurture lasting relationships with donors & residents • Stay current, raise some money & have fun!
  • 7. Board Member Involvement Practice • Get active on social networks • Become familiar with platform (facebook)
  • 8. Begin interaction with the SCF Facebook page • Share information • Post pictures & events • Comment & reply on wall posts
  • 9. Step 2: Beef Up Facebook Page Transfer important content from website • donation area • grant app • grant awards deluxe careers
  • 10. Step 3: Become An Ambassador Spread the Word • Communicate with friends, family, neighbors • Recommend SCF page to friends “Check out the SCF on Facebook!”
  • 11. Step 4: Entice Audience Give people a reason become involved...
  • 12. HOW!
  • 13. Create An Engaging Online Community Post & Provide: • Relevant news • A way to give back to community ($) or (volunteering) • Area to learn • Contests • Bond with Shoreview community & friend other residents • An easy form of communication • Area for voices to be heard
  • 14. Step 5: Marketing Current Donors • Reach them • email/mail “Find us on Facebook” • Print-2-Digital
  • 15. Marketing... Publicize you’ve gone social! Handouts / Literature • What is facebook? • Explanation of benefits • Directions on how-to set up and “like”
  • 16. Facebook Ad • Build awareness • Promote an event • Donation opportunities
  • 18. stuff
  • 19. Facebook Contest / Auction • Reel in an initial audience • Showcase your involvement in social media • Contact local biz - cross promote on facebook • Involve facebook in next auction
  • 20. Step 7: Have Fun! • Social media is awesome! • Exhibit the effort... receive results! • Raise $ • Gain a friend?... probably