4. 65 Million / Day 1 out of every 5 tweets mention a product or brand
5. Company What are the companies saying? What are customers saying? What are partners saying? What are employees saying?
6. Product What are customers saying? What questions are companies asking? What are companies saying?
7. People Which people are the experts? Which employees matter? Which executives are having conversations?
8. Topics What industry trends are emerging? What are good sources for more info? Which companies and or people are related?
9. Setting up Create a Twitter account Ongoing monitoring Saved searches People Finding & Following Creating Lists Using TweetDeck Historical research Using Google Other resources Overview
13. Finding & following people Following employees from competitors Following subject matter experts Ongoing Monitoring
14. Examining a Twitter user Bio Website Following / Followers Lists they are on Lists they have created Ongoing Monitoring
15. Exercise: Finding & Following People Companies and Products too Twitter people Search Tweetdeck Directory Listorious Twibes Wefollow Ongoing Monitoring
29. Distilling the info river with Factiva Alert: Distill the river into a stream Workspace: Distill the river into a trickle Newsletter: Distill the river into a drip : Distill the river into a drop
Knowing who you want to follow: Twitter people searchNot knowing who you want to follow: LinkedIn to find employees of competitors List services to find subject matter experts
Don’t forget to check and follow other people’s lists!!!
Don’t forget your own company/product!
First Tweet #sla2010 #djtechzone
Don’t forget your own company/product!
First Tweet #sla2010 #djtechzone
Don’t forget your own company/product!
People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows