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Sla 2011 building expert networks
- 1. Build an Expert Community with Social Media
- 2. If you were to learn about World War I, would you:
- 3. A)
- 5. B) 152,700
- 6. C)
- 7. Web “1.0” gave “Everyone” a voice 7
- 8. ^ the opportunity to have Web “1.0” gave “Everyone” a voice 8
- 9. Web 1.0 was no different…
- 10. A select few have a voice
- 11. Search became the mechanism to find info as the few with a voice became connected
- 13. 2,003
- 14. 2.5 Days
- 15. 2.5 Days 2,003
- 16. 1 out of 3 searches fail 2009 Outsell Inc.
- 17. ~700 Million 200+ Million 100+ Million
- 18. Everyone has a voice
- 21. Social is about connecting people, not linking documents
- 22. In a world where the web is about connecting people, not documents…
- 23. You need to connect to the right people.
- 24. What can topical experts do for me?
- 25. Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professionals What can topical experts do for my users?
- 26. What can topical experts do for my users?
- 27. Quora www.quora.com A “Question and Answer” site Human powered, “crowd sourced” like wikipedia Deep Twitter integration Founded by ex-Facebook executives
- 28. Quora Search the questions and answers
- 29. Quora Feed of questions, topics, people you are following
- 30. Quora People you may want to follow based on your interests
- 31. Quora Overview of topic, and recent questions and answers
- 32. Quora Single question and recent answers
- 33. Quora Users can vote up and down an answer
- 34. Quora Users can comment on an answer
- 35. Quora Follow a question to easily get updates
- 36. Quora Get detailed information on a user
- 37. Quora Follow a user to easily see their activity
- 38. LinkedIn www.linkedin.com Digital “Rolodex” 100+ million users, global Provide news, research in addition to professional biographies
- 39. LinkedIn LinkedIn Groups are searchable and contain great topical information and sources
- 40. LinkedIn Filter groups by type of group and language
- 41. LinkedIn Latest discussions in the group contain questions & answers plus sources; experts
- 42. LinkedIn Top discussions selected by group owner
- 43. LinkedIn Overview of a company, open positions, products, recent hires/departures
- 44. LinkedIn Ability to follow a company for ongoing updates
- 45. LinkedIn News on topics selected by members in that industry
- 46. LinkedIn Ability to save articles for later reading, share with others
- 47. LinkedIn Surfaces the top sources of news being shared; ability to follow source
- 48. LinkedIn Shows who in your network has shared the news
- 49. LinkedIn See everyone that has shared the news
- 50. LinkedIn LinkedIn Signal: Updates from social media being shared by your network
- 51. What can topical experts do for me?
- 53. Thank you!! kensickles@gmail.com http://linkedin.com/kensickles bstg http://letstalkknowledge.com/ http://www.slideshare.net/bstg
- 54. Appendix
- 55. Twitter Search http://search.twitter.com/ Search engine for Twitter Lot’s of advanced search options Not great with historical search Twitter Search will help you with: Finding information sources Finding experts Real-time monitoring 55
- 56. Twitter Search Advance search options link for best results 56
- 57. Twitter Search Search free text of tweets, and/or by hashtagand language 57
- 58. Twitter Search Use a Twitter user name as a filter (without the @) 58
- 59. Twitter Search Geo-location filter 59
- 60. Twitter Search Date filter (usefulness limited by minimal archive) 60
- 61. Twitter Search Sentiment filter 61
- 62. Twitter Search Restrict to tweets with links useful for finding sources 62
- 63. Twitter Search Results on a hashtag containing a question 63
Editor's Notes
- But it was too hard to make yourself heardYou had to be a techie and know HTMLOr you had to use message boards or chat rooms, which had bad reputations (and you never knew which ones your friends may or may not be using)Web 1.0 gave everyone the opportunity
- If every third dial of the phone connected you to a wrong number, would you continue to use it?Would you base your entire communication strategy on it?We search because we have to, not because we want to.