Test

1. Luminex Corporation
Brand Identity Guidelines
DOC# 00554
REV: F
Last updated: August 2010

2. Table of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Tradeshow Panel: 20’ x 20’ Pavilion Booth . . . . . . . . . 35
Corporate Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Corporate Webpage . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Corporate Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Partner Webpage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Partner Wepage Update Form . . . . . . . . . . . . . . . . . . . 38
Luminex Molecular Diagnostics Logo . . . . . . . . . . . . . . . 5 Corporate Powerpoint Template . . . . . . . . . . . . . . . . . . 39
BSD Robotics Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Product Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
xMAP® University Logo . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41-44
Luminex Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
xMAP® Technology Medallion . . . . . . . . . . . . . . . . . . . 9-12 Partner Co-Branding Advertising
xMAP Technology Partner Medallion . . . . . . . . . . . . . . 13
®
Level 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Product Hierarchy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Level 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Fonts Level 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Typefaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Trademark Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49-52
Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Imagery
Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Product Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Secondary Imagery . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Collateral
Brochure Cover U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Brochure Spread U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Brochure Spread with Pocket U .S . . . . . . . . . . . . . . . . . 23
Brochure Back U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Brochure Cover Europe/Asia/Pacific . . . . . . . . . . . . . . . 25
Brochure Spread Europe/Asia/Pacific . . . . . . . . . . . . . . 26
Brochure Spread with Pocket Europe/Asia/Pacific . . . . . 27
Brochure Back Europe/Asia/Pacific . . . . . . . . . . . . . . . . 28
Data Sheet/Front U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Data Sheet/Back U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Data Sheet/Front Europe/Asia/Pacific . . . . . . . . . . . . . . 31
Data Sheet/Back Europe/Asis/Pacific . . . . . . . . . . . . . . 32
Direct Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Tradeshow Panel: 10’ x 10’ Booth . . . . . . . . . . . . . . . . . 34

3. Introduction
The Luminex® Corporation brand projects our core
corporate values and mission to positively impact the
safety and quality of life of people around the world .
It’s an expression of our commitment to our partners
and customers to provide xMAP-based multiplexing
solutions that improve business performance .
The Luminex brand is reflected every time we
communicate to the marketplace . From our logo to
our web site to all of our marketing materials, the
key to effectively communicating the Luminex brand
is consistency .
The brand identity guidelines presented in
this document serve as a valuable tool for ensuring
that a clear and consistent presentation of the Luminex
brand identity is sustained throughout all forms of
communication . Strictly following these standards and
guidelines is paramount to promoting, advancing and
extending the Luminex brand in the marketplace .
If you have any questions on using any of the
items in this document, please contact the
Luminex Marketing Department at (512 .219 .8020)
or marketing@luminexcorp .com .
1

4. Luminex® Corporate Overview
Luminex Vision Statement Luminex was founded in 1995 in Austin, Texas, and
Multiplexed Solutions, For Life has been marketing the current generation of xMAP
Technology worldwide since 1999 . Due to its open-
Luminex Mission Statement architecture platform, xMAP Technology can be applied
• To apply our passion for innovation across a wide range of markets .
• To drive adoption of our multiplexing technologies Luminex sells xMAP Technology-based solutions
by anticipating and responding to the needs of our through exclusive partners spanning a wide range
customers worldwide of industries and specialties . These partners add value
to our technology, create powerful, customizable kits
• To invent, develop, manufacture and commercialize the and deliver world-class service and support . They also
safest, highest quality products that improve results and offer the industry, market and application-specific
reduce costs throughout biological and medical testing expertise necessary to respond to user needs quickly
and most effectively .
• To positively impact the health, safety and quality of life
for people around the world Luminex is headquartered in Austin, Texas . Luminex
Molecular Diagnostics is based in Toronto, Canada,
Luminex Values and Luminex B .V . is based in Oosterhout, The
Customer Netherlands . Luminex Shanghai Trading Co . is based
Ensure partners, end-user customers and patients are in Shanghai, China . Luminex Japan Corporation, Ltd .
always our highest priority is based in Tokyo, Japan . BSD Robotics, a Luminex
Company,is based in Brisbane, Australia .
Accountability
Develop and maintain a culture that values and rewards
Luminex Acquisitions
integrity, execution, teamwork, creativity and communication
Performance BSD Robotics, a Luminex Corporation Company
Deliver best-in-class innovative solutions through the In 2010, Luminex acquired BSD Robotics to access
highest quality products and services that address unmet new technology and products, an innovative development
needs of our customers team, and an established presence in important strategic
Profitability markets . The company is now called BSD Robotics,
Build long term value for our shareholders and employees a Luminex Company .
by pursuing sustainable growth, continually improving the
efficiency of our operations and maximizing return BSD specializes in automation and robotics in the field
on investment of dry sample handling . In addition to its established
leadership positions in the worldwide newborn screening
and forensics and human identification markets, BSD
Luminex Corporation (NASDAQ: LMNX) develops,
has developed leading positions in several molecular
manufactures and markets a proprietary technology with
diagnostics markets . The company, which was founded
applications throughout the diagnostic and life sciences
in 1991, is headquartered in Brisbane, Australia .
industries . The Company’s xMAP® multiplex solutions
include an open-architecture, multi-analyte technology
Luminex Molecular Diagnostics (LMD)
platform that delivers fast, accurate and cost-effective
In March 2007, Luminex acquired Tm Bioscience, a
bioassay results to markets as diverse as pharmaceutical
leader in the commercial genetic testing market, based
drug discovery, clinical diagnostics and biomedical research,
in Toronto, Canada . The company is now called Luminex
including the genomics and proteomics markets . The
Molecular Diagnostics (LMD) . The group provides cGMP-
Company’s xMAP Technology is sold worldwide and is
capable manufacturing, proprietary molecular detection
already in use in leading clinical laboratories as well as major
chemistries, assay development expertise and a strong
pharmaceutical, diagnostic and biotechnology companies .
menu of kits and reagents, including FDA cleared assays
for cystic fibrosis and respiratory viral testing .
2

5. Corporate Logo
The Luminex® corporate logo must be used on all
Luminex corporate communications .
Proper Usage of the Logo
All logo artwork/files will be provided to you by the
Luminex Marketing Department . With the exception
of size, this artwork should not be altered in any way,
recreated or scanned in from another document .
Available File Formats
Luminex anticipates that the corporate logo will be
used in different media – web sites, signage, or
corporate collateral . As a result, the following file
formats are available:
• EPS. This is the most popular and recommended
format because it is resolution independent and
scales well . It should be used for any collateral
that is to be printed – either commercially or from
a desktop printer .
• JPEG. This format is preferred for PowerPoint
and other computer-based presentations . A majority
of programs will read JPEGs, but is not intended for
high-quality reproduction . Scaling of JPEGs is not
encouraged .
3

6. Corporate Logo Usage
The Luminex® corporate logo should be used in its
two-color, red and black, whenever possible .
In communications where only one color is available,
run the logo in all black .
On dark backgrounds, the entire logo should be
reversed out to white, including the bead/dot on the “i” .
Do not use the logo in any other color combination .
X
X
4

7. Luminex® Molecular Diagnostics Logo Usage
The Luminex Molecular Diagnostics logo should be used
in its two-color, red and black, configuration .
In communications where only one color is available, run
the logo in all black .
On dark backgrounds, the entire logo should be
reversed out to white, including the bead/dot on the “i” .
Do not use the logo in any other color combination .
X
X
5

8. BSD Robotics Logo Usage
The BSD Robotics logo should be used in its two- A Company
color, red and black, configuration . If on a black or dark
background, reverse the black areas to white .
A Company
In communications where only one color is available, run
the logo in all black .
A Company
Do not use the logo in any other color combination .
A
X
Company
A X
Company
6

9. xMAP® University Logo Usage
The Luminex® xMAP University logo should be used in
its full color configuration . The “spelled out” version of
the logo may be used alone . However, do not combine
the logos; when using the “XU” logo, use the typeface
descriptor as shown .
xMAP® University
In communications where only one color is available,
but screens are an option, run the greyscale version of
the logo .
In communications where only one color is available,
run the logo in all black .
On dark backgrounds, use the logo with white type
for legibility .
Do not alter the configuration of the logo, or change it
in any way . X
X 7

10. Luminex® Technologies
xMAP® Technology
Multiplexing solutions from Luminex and our partners
are based on the xMAP Technology platform . xMAP
Technology is ideally suited to a range of applications
throughout the drug discover and diagnostic markets, as T E C H N O L O G Y
well as basic research . Luminex’s xMAP Technology is
built on proven, existing technology — flow cytometry,
microspheres, lasers, digital signal processing and
traditional chemistry — that have been combined in
a unique way . Featuring a flexible, open-architecture
design, xMAP Technology can be configured to perform
a wide variety of bioassays quickly, cost-effectively and
accurately .
x = Any variable
M= Multi
A= Analyte
P= Profiling
xTAG® Technology
Genetic tests from Luminex are based on xTAG
Technology, which utilizes a proprietary universal
tag system that allows easy optimization, product
development and expansion of molecular diagnostic
assays . Luminex xTAG products provide accurate,
flexible, low cost microarrays, combining any set
of 100 single DNA tests and multiplexing them
simultaneously in a single reaction . xTAG products
are conducted on the Luminex xMAP system, which
uses lasers to read color-coded microspheres that
attach to specific nucleic acid sequences . xTAG was
formerly known as TAG-IT from Tm Bioscience .
The xTAG logo should be used when referencing
genetic tests from Luminex Molecular Diagnostics
(LMD) (i .e ., CF, RVP, p450) .
8

11. xMAP® Technology Medallion
The xMAP medallion logo must be used in media
where Luminex® xMAP Technology is incorporated into
the product with text or images, and any of the following
are mentioned:
• Multiplex (or other forms of this word – i .e .
multiparameter, multiplexing, multiple tests,
bead array, etc .)
• Microspheres (or other similar reference to
the microspheres – i .e . beads)
• xMAP
• Luminex
Proper Usage of the Logos
All logo artwork/files will be provided to you by the
Luminex Marketing Department . With the exception
of size, this artwork should not be altered in any way,
recreated or scanned in from another document .
Available File Formats
Luminex anticipates that the xMAP logo will be used
in different media – web sites, signage, or corporate
collateral . As a result, the following file formats are
available:
• EPS. This is the most popular and recommended
format because it is resolution independent and
scales well . It should be used for any collateral
that is to be printed – either commercially or from
a desktop printer .
• JPEG. This format is preferred for PowerPoint and
other computer-based presentations . A majority of
programs will read JPEGs, but is not intended for
high-quality reproduction . Scaling of JPEGs is not
encouraged .
9

12. xMAP® Technology Medallion – Print Usage
The xMAP Technology medallion can be effectively
incorporated into a partners’ awareness campaigns
without detracting from the partner branding . In an effort
to create consistency, these guidelines primarily focus
around the use of the xMAP medallion, pictured right .
This medallion is the cornerstone of these branding
guidelines . Four-color medallion
The xMAP medallion is to be used in all types of
media .
There are two versions of the logo medallion . The
number of colors should be consistent with the colors
in the application (i .e . four-color, two-color [see page 5],
or black and white) . The four-color version of the
medallion is always preferred, but in situations where
color cannot be used, the black and white version is Black and white medallion
acceptable .
Always use the following Trademark footnote in each
piece of print material .
Trademark footnote
© 2010 Luminex and xMAP are trademarks of Luminex Corporation .
10

13. xMAP® Technology Medallion Usage
Background color
It is acceptable to place the medallion on a white,
black or color background . Avoid placing the medallion
on a background where the logo would not be legible .
Area of isolation
The space around the medallion shall be equal to the
height of the “x” in xMAP .
Size of logo
The minimum size of the medallion in all print
shall be 1 .5” wide . If you encounter a size restraint,
please contact the Marketing Department at
Luminex® (512 .219 .8020) for instruction .
1.5”
11

14. xMAP® Technology Medallion
When placing the xMAP trademark on OEM
products, use the 4-color xMAP medallion to the
right . The minimum width of the logo should be 1 .5” .
The xMAP medallion shall be permanently imprinted
onto the front of the product (or on the same side of
the product as the OEM’s name) unless otherwise 4-color xMAP medallion
approved in writing by Luminex® . The OEM’s name can
be more prominent than the xMAP logo .
Color usage of the xMAP medallion can be displayed
in one, two, or four colors . Color usage should be
consistent with the items on the product . For 2-color
usage, the logo prints black and red (PMS 185) .
If your company’s logo is smaller than the xMAP
medallion, please contact the Marketing Department
at Luminex (512 .219 .8020) for instructions on using 2-color xMAP medallion
the logo .
1-color xMAP medallion
12

15. xMAP® Technology Partner Medallion
This is an example of a xMAP Technology Partner
medallion . Only Luminex® partner corporate logos
may be used in the left side of the medallion .
The medallions are created by the Luminex
Marketing Department .
To obtain a partner medallion, please contact the
Marketing Department at Luminex (512 .219 .8020) .
Do not attempt to re-create a partner medallion, or
alter it in any way .
X
Partner medallions are only created with corporate
logos of our official partners .
X
13

16. Luminex Brand Standards Proper Usage
Luminex has established Brand Standard Guidelines to help unify our corporate These are the logos that are approved and allowed for usage in marketing Official logos are available through the Luminex Marketing Communications department at
identity and diverse product portfolio in the marketplace. From this point forward, materials. They should never be reproduced in a different font, configuration info@luminexcorp.com. For more information about approved logo usage, please contact
our newly created family of logos is to be used in all communication pieces, or color combination. All new logos should follow rules set by Brand Luminex or refer to your Luminex Brand Standard Guidelines.
brochures, advertisements and electronic media. Refer to this guide to ensure Standard Guidelines.
that any Luminex logos you use are the latest, correct versions. Corporate
A Company
Technology Instruments Assays
200
CF
Cystic Fibrosis
®
RVP
Respiratory Viral Panel
FlexmiRv2
Software Flock Monitor
S O F T W A R E S O L U T I O N S
Pneumo14
Microspheres Service/Training
LUMAVIDIN MICROSPHERES
MAGPLEX MICROSPHERES
MAGPLEX -TAGMICROSPHERES
MICROPLEX MICROSPHERES
SEROMAPMICROSPHERES TM
MICROSPHERES
14

17. Typefaces
Corporate Typography – Print Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwyyz
The font family, Arial, should be used for all Luminex®
1234567890
print communications .
Arial
Arial is standard on both Mac and Windows platforms .
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwyyz
1234567890
X
Do not substitute any other font . Times Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwyyz
1234567890
X
Times Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwyyz
123456789
15

18. Typography Standards
Major headlines: Arial, usually set in 22/24, always black . Lorem ipsum dolor sit amet .
Subheads: Arial, usually set in 18/19, always red . Lorem ipsum dolor sit amet .
Body copy: Arial, usually set in 10/18, always black . Tctetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat . Ut wisi enminim veniam,
quis nostrud exerci tation ullamcorper suscipit
Bullets: First level, Red, round bullets, Arial, usually set in • Laoreet dolore magna aliquam erat volutpat .
10/16, second level, Blue, round bullets, Third level, Green,
round bullets, Fourth level, grey dash, Fifth level, grey bullet
• Duis autem vel iriure dolor hendrerit .
• Velit esse molestie consequat .
– Magna aliquam erat volutpat .
• Autem vel iriure dolor .
Captions: Arial, usually set in 8/12 . Should be set in a The Luminex® 200TM System uses powerful, flexible xMAP®
color from the approved color palette . Technology to perform up to 100 bioassays at a time .
Dashes Use “en” dashes – with spaces on either side – for
pauses in text .
16

19. Color Palette
Corporate Colors Corporate
PMS 485 Red, 100% Black and PMS Warm Gray 3
are our primary corporate colors . Together, they
represent the three colors closely associated with
corporate-level communications .
PMS 485 PMS Black PMS Warm Gray 3
Secondary
PMS 2727
17

20. Photography
Primary Imagery
In order to achieve maximum flexibility with marketing
communications, a chosen library of images has been
selected . However, when using photographic images,
please adhere to the following criteria:
• Images should have a warm, personable feel, or
should be relevant to the subject .
• Use imagery incorporating realistic lighting . Do
not use images with high saturated color and/or
dramatic lighting .
• Subjects should look as if they are conducting
business at hand . They can have simple, pleasant
expressions, but do not use images where subjects
are overly animated .
For printed materials, images need to be at 300 dpi and
converted to CMYK .
18

21. Product Photography
Secondary Imagery
Stand alone product imagery can be staged in front of a
solid background, or set in a working lab environment .
Lighting should be realistic, and not overly saturated or
overly dramatic .
Image Library
An online library of available images for use can be found
at http://openasset.luminexcorp.com/Page/Home
Please contact the Marketing Department at Luminex
(512-219-8020) to obtain login information .
19

22. Secondary Imagery
Supporting visuals
Luminex® has created a variety of images to help
communicate and demonstrate xMAP® Technology and
multiplexing . These images can be used in all forms of
marketing communications as secondary, supporting
imagery . Please include captions with the images that
explain the visual .
Images here are just a sample of what is available .
Please contact the Marketing Department at Luminex
(512 .219 .8020) to obtain imagery and supporting copy .
The headline for the
advertisement might
be placed here.
Lorem ipsum dolor sit amet, con- dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer
sectetuer adipiscing elit, sed diam adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
nonummy nibh euismod tincidunt ut dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
laoreet dolore magna aliquam erat volut- nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
pat. Ut wisi enim ad minim veniam, quis commodo consequat. Duis autem vel eum iriure dolor in hendrerit in
nostrud exerci tation ullamcorper suscipit vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
lobortis nisl ut aliquip ex ea commodo Caption here to come facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
consequat. Duis autem vel eum iriure praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
PARTNER
dolor in hendrerit in vulputate velit esse molestie consequat, vel illum Lorem ipsum
dolore eu feugiat nulla facilisis at vero eros et dolor sit amet,
accumsan et iusto odio dignissim qui blandit consectetuer
praesent luptatum zzril delenit augue duis adipiscing L O G O
Luminex’s proprietary xMAP® Technology uses color-
coded microspheres and advanced fluidics to enable
up to 500-plex biological assays .
Example of a full page partner ad with xMAP supporting
imagery and messaging . Captions:
Place captions directly underneath supporting visuals .
20

23. Brochure Cover – U .S .
(Standard Letter Size) 1 .85’’ .625’’
1 .125’’
Placement of all
medallions, logos,
and copy should be
positioned as detailed .
Text and art can
change as needed .
It is recommended
that brochure cover
imagery be photographic
and have a warm,
personable feel . It
should be presented 12”
in 4-color process .
5 .5’’ Swoosh: PMS 485 C
or C:0 M:95 Y:100 K:0
Gray Bead Swoosh:
xPONENT ® 50% screen
Logistic Curve Fitting
Technical Notes
.625’’
Headline: Arial, 22/24, 100% K 2 .3’’ .625’’
Subhead: Arial, 18/19, PMS 485C
9’’
21

24. Brochure Spread – U .S .
(Standard Letter Size)
.75’’ .875’’
1 .3’’
.15’’
Headline will go here Headline will go here
Subhead will go here Subhead will go here
Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut aoreet • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
• Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor
• Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet
in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim. • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo
Headline will go here Subhead will go here
Subhead will go here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt
sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim
ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing
ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, 12”
vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
enim ad minim veniam, quis nostrud exerci tation
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum.
ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum iriure • Lorem ipsum dolor sit amet, consectetuer
dolor in hendrerit in vulputate velit esse molestie adipiscing elit, sed diam nonummy nibh
consequat, vel illum dolore eu feugiat nulla facilisis euismod tincidunt ut laoreet dolore magna
at vero eros et accumsan et iusto odio dignissim aliquam erat volutpat
qui blandit praesent luptatum zzril delenit augue
• Lorem ipsum dolor sit amet, consectetuer
duis dolore te feugait nulla facilisi. Lorem ipsum.
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat
9’’ 9’’
Headline: Arial, 22/24 Charts and graphs have one An arced rectangle can
Subhead: Arial, 18/19 square edge in the upper left be can be used to contain
Body Copy: Arial, 10/19 corner with rounded corners photographic imagery .
Bullets: PMS 485C or on the remaining three edges . The stroke of the box is
C:0 M:95 Y:100 K:0 The stroke of the box is 1 pt 1 pt and is PMS 485C .
and is PMS 485C . Any of the
other Luminex colors from the
approved color palette may be
used as accent colors .
22

25. Brochure Spread With Pocket – U .S .
(Standard Letter Size)
.75’’
1 .3’’
.15’’
Headline will go here
Subhead will go here
Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor-
per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hen-
drerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim.
Workflow title will go here
12”
7 .5’’
STEP 1 STEP 2 STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6
miR-10b
✓ miR-133a
miR-133b
STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6
miR-10b
✓ miR-133a
miR-133b
9’’ 9’’
Headline: Arial, 22/24 Workflow charts and other An arced pocket is inserted on
Subhead: Arial, 18/19 illustrations are enclosed the last page of the brochure
Body Copy: Arial, 10/19 in a rectangle that has one to hold any inserts . The pocket
Bullets: PMS 485C or square edge in the upper uses the gray bead background
C:0 M:95 Y:100 K:0 left corner with rounded at a 50% screen and has a
corners on the remaining PMS 485C border .
three edges . The stroke
of the box is 1 pt and is
PMS 485C .
23

26. Brochure Back – U .S .
(Standard Letter Size)
The back of the
brochure should
remain clean and
have as much white
space as possible
12”
UNITED STATES CANADA EUROPE CHINA JAPAN AUSTRALIA
UNITED STATES CANADA EUROPE CHINA JAPAN AUSTRALIA
Luminex Corporation Luminex Molecular Diagnostics Luminex B.V. Luminex Shanghai Trading Co. Luminex Japan Corporation, Ltd. BSD Robotics, A Luminex Company
Luminex Corporation
Austin, Texas
Austin, Texas
Tel: 512.219.8020
Luminex Molecular Diagnostics
Toronto, Ontario
Toronto, Ontario
Tel: 416.593.4323
Luminex B .V .
Oosterhout,The Netherlands
Oosterhout,The Netherlands
Tel: +31.162.408333
Luminex Shanghai Trading Co .
Shanghai, China
Shanghai, China
Tel: +21.616.50809
Luminex Japan Corporation, Ltd .
Tokyo, Japan
Tokyo, Japan
Tel: +81.3.5545.7440
BSD Robotics, A Luminex Company
Brisbane, Queensland
Brisbane, Queensland
Tel: +61.7.3273.0273 1’’ Thick Band:
Cool Gray 4
Tel: 512 .219 .8020 Tel: 416 .593 .4323 Tel: +31 .162 .408333 Tel: +21 .616 .50809 Tel: +81 .3 .5545 .7440 Tel: +61 .7 .3273 .0273
Fax: 512.219.5195 Fax: 416.593.1066 Fax: +31.162.408337 Fax: +21.616.50811 Fax: +81.3.5545.0451 Fax: +61.7.3273.0274
Fax: 512 .219 .5195 Fax: 416 .593 .1066 Fax: +31 .162 .408337 Fax:+21 .616 .50811 Fax:+81 .3 .5545 .0451 Fax:+61 .7 .3273 .0274
www.luminexcorp.com info@luminexcorp.com
www .luminexcorp .com info@luminexcorp .com
©2010 Luminex Corporation, xMAP, FLEXMAP 3D, Luminex 100/200, MAGPIX, MicroPlex, MagPlex and LumAvidin are trademarks of Luminex Corporation. XXXXXX-XXX-XX
070110-207-01
Specifications and features subject to change without notice. The FLEXMAP 3D and Luminex 100/200 are class 1(I) laser products. .6’’
Contact Information: Arial, 10/11
.5’’ Legal Information: Arial, 7/8 .5’’
9’’
24

27. Brochure Cover – Europe, Asia-Pacific
(A4 Brochure Cover
Size)
48mm 15mm
20mm
Placement of all
medallions, logos,
and copy should be
positioned as detailed.
Text and art can
change as needed.
It is recommended
that brochure cover
imagery be photographic
and have a warm,
personable feel. It
should be presented 297mm
in 4-color process.
Swoosh: PMS 485 C
or C:0 M:95 Y:100 K:0
Gray Bead Swoosh:
50% screen
xPONENT
Logistic Curve Fitting
Technical Notes
19.25mm 18mm
Headline: Arial Regular, 22/24, 100% K 58mm
15mm 15mm
Subhead: Arial Regular, 18/19, PMS 485C
or C:0 M:95 Y:100 K:0
210mm
25

28. Brochure Spread – Europe, Asia-Pacific
(A4 Size)
Brochure Spread
Luminex logo same size
and position as cover
15mm 15mm 15mm 15mm
31mm
3.5mm
Headline will go here Headline will go here 15mm
Subhead will go here Subhead will go here
Heading sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut aoreet
Lorem ipsum dolor
will go here Heading will go here
• Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet
Subhead willerat volutpat. Ut here ad minim veniam, quis nostrud exerci tation
dolore magna aliquam will go wisi enim
Headline go here Headline will go here
Subhead will goamet ex ea commodo
• Lorem ipsum dolor sit
here • Lorem ipsum dolor sit amet ex ea commodo
Subhead will go here
This is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diametiriure dolor Duisissi.
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum at. Uptat. Subhead willamet here go
• This is body text with bullet point
• Lorem ipsum dolor sit • Lorem ipsum dolor sit amet
Pathendrerit in vulputate velit esse dionsequip et praestrudillum dolore eu feugiat nulla facilisis at vero
in iril dio consequipit la feui ero molestie consequat, vel et alit, consecte eros at prat. Ut iril ut iriuscipit, quam • This is body text with bullet point
Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut aoreet • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet
eros et accumsan et iusto odio dignissim. • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo
voloreet, quam, corperostis dolut num inis nostrud dolore consectem ex euisci bla alit am vero con volesequamet • This is body text with bullet point
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
• Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo
luptat.
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor • This is body text with bullet point
Headline will velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
in hendrerit in vulputate go here
Subhead will go here
• Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet
Heading will go dignissim.
eros et accumsan iusto odio here
Subhead willetgo here Heading will go here
Lorem ipsum dolor sitdolor sit amet ex ea commodo elit, sed •diam nonummy nibh euismod tincidunt ut
• Lorem ipsum amet, consectetuer adipiscing Lorem ipsum dolor sit amet ex ea commodo
laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
Subhead will goconsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt
Lorem ipsum dolor sit amet, here Subhead willnibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim
go here
Headline will go here
ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing
This is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diamet at. Uptat. Duisissi.
Subhead will go here
sed diam nonummy
This is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diamet at. Uptat. Duisissi.
ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
Subhead will go here
Pat iril dio consequipit lanibh euismod tincidunt ut
elit, sed diam nonummy feui ero dionsequip et praestrud et alit, consecte eros at prat. Ut iril ut iriuscipit, quam Pat iril Lorem ipsum dolor feui ero dionsequip et adipiscing elit, sed diam nonummy nibh euismod tincidunt utquam
dio consequipit la sit amet, consectetuer praestrud et alit, consecte eros at prat. Ut iril ut iriuscipit,
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,
laoreet dolore magna aliquam erat volutpat. Ut wisi
voloreet, quam, corperostis dolut num inis nostrud dolore consectemnonummy nibhalit am vero con volesequamet
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam ex euisci bla euismod tincidunt voloreet, quam, corperostis aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscingvolesequamet
laoreet dolore magna dolut num inis nostrud dolore consectem ex euisci bla alit am vero con elit,
vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
enim ad minim veniam, quis nostrud exerci tation
luptat. Uptat veril ipit magna aliquam erat volutpat. la consecte facilit duisi bla faccumm olobor am, vel diat. Vullan-
ut laoreet dolore dolumsandrem quis aliquat Lorem ipsum dolor sit amet, consectetuer adipiscing luptat. sed diam nonummy delenit augue duis dolore te feugait nulla magna aliquamipsum.olobor am,wisi enim Vullan-
Uptat veril ipit zzril nibh euismod tincidunt ut laoreet dolore facilisi. Lorem erat volutpat. Ut vel diat.
praesent luptatum dolumsandrem quis aliquat la consecte facilit duisi bla faccumm 297mm
ullamcorper suscipit lobortis nisl ut aliquip ex ea ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
dre tem et indiammodolore magna feu faccumsandre
elit, sed ute nonummy nibh euismod tincidunt ut dre tem et in ute modolore magna feu faccumsan-
commodo consequat. Duis autem vel eum iriure • Lorem ipsum dolor sit amet, consectetuer
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,
magna facilit dolorperosto euguereratdo odoleni wisi
laoreet dolore magna aliquam se volutpat. Ut dre magna facilit dolorperosto euguer se do odoleni
dolor in hendrerit in vulputate velit esse molestie vel illum dolore sed feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
adipiscing elit, eu diam nonummy nibh
amconse ad minimlortie dolutpatnostrud exerci tation
enim facidunt veniam, quis ea facil do euismod amconse facidunt lortie dolutpat ea facil do euismod
consequat, vel illum dolore eu feugiat nulla facilisis praesent luptatum ut laoreet dolore magnadolore te feugait nulla facilisi. Lorem ipsum.
euismod tincidunt zzril delenit augue duis
ullamcorper suscipit lobortis nisl ut aliquip ex ea
magna amet lore et lumsandit iure mod modolenibh magna amet lore et lumsandit iure mod modolenibh
at vero eros et accumsan et iusto odio dignissim aliquam erat volutpat
etumsandre velit ea facil dolum iliquat incipsuiriure
commodo consequat. Duis autem vel eum stion-
qui blandit praesent luptatum zzril delenit augue
etumsandre velit ea facil dolum iliquat consectetuer
• Lorem ipsum dolor sit amet, incipsu stion-
dolor in hendrerit in vulputate velit esse molestie • Lorem ipsum dolor sit amet, consectetuer
senis dolore te feugait nulla facilisi.exerostis eugiam,
duis autpat eugait in ea augiam Lorem ipsum. senis autpat eugait in ea sed diamexerostis eugiam,
adipiscing elit, augiam nonummy nibh
consequat, vel illum dolore eu feugiat nulla facilisis adipiscing elit, sed diam laoreet dolore magna
euismod tincidunt ut nonummy nibh
con volortinci tinim nonsecte feu facip eu feugiat am con volortinci tinim nonsecte feu facip eu feugiat am
at vero eros et accumsan et iusto odio dignissim euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat
vel ulputat aliqui enis aliquat vel ing elis autpate fac- vel ulputat aliqui enis aliquat vel ing elis autpate fac-
qui blandit praesent luptatum zzril delenit augue aliquam erat volutpat
cum vullute tionsed ea facincil ulput ver sit lore minim • Lorem ipsum dolor sit amet, consectetuer
cum vullute tionsed ea facincil ulput ver sit lore minim
duis dolore te feugait nulla facilisi. Lorem ipsum.
vel ulla faccum dolum aut autat dolore magniat, vul- adipiscing elit, sed diam nonummy nibh
vel ulla faccum dolum aut autat dolore magniat, vullam
euismod tincidunt ut laoreet dolore magna
lam quat velestrud delisim nonulluptat. quat velestrud delisim nonulluptat.
aliquam erat volutpat
Riurerat. Dui blandigna faccumsandit nim zzrilis do- Riurerat. Dui blandigna faccumsandit nim zzrilis dolor-
lortin ullaore etuerit dolutpat. Pat. Dui blam, veleniate tin ullaore etuerit dolutpat. Pat. Dui blam, veleniate magna feugue veliquis eliquis molorper irit, voluptat atie te min
magna feugue veliquis eliquis molorper irit, voluptat atie te min ut volutate mincipit eugait adipsustrud dolore tie tate ut volutate mincipit eugait adipsustrud dolore tie tate feugiam verci tis nis ating eum dolorem voloreet, quatum eniat
feugiam verci tis nis ating eum dolorem voloreet, quatum eniat wis atem nostio odoloborem alis aliquam quisi. wis atem nostio odoloborem alis aliquam quisi.
210mm 210mm
Headline: Arial, 22/24 Charts and graphs have one An arced rectangle can
Subhead: Arial, 18/19 square edge in the upper left be can be used to contain
Body Copy: Arial, 10/19 corner with rounded corners photographic imagery. The
Bullets: PMS 485C or on the remaining three edges. stroke of the box is 1 pt and
C:0 M:95 Y:100 K:0 The stroke of the box is 1 pt is PMS 485C.
and is PMS 485C. Any of the
other Luminex colors from the
approved color palette may be
used as accent colors.
26

29. Brochure Spread With Pocket – Europe, Asia-Pacific
(A4 Size)
Brochure Spread with Pocket
15mm
31mm
3.5mm Headline will go here 15mm
Subhead will go here
Heading sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet
Lorem ipsum dolor
will go here
Subhead willerat volutpat.here ad minim veniam, quis nostrud exerci tation ullamcor-
dolore magna aliquam go here wisi enim
Headline will go Ut
Thissuscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in Uptat. Duisissi.
per is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diamet at. hen-
Subhead will go here
Pat irilin vulputate velit esse molestie consequat, vel illum dolore euconsecte eros at prat. Ut iril eros et
drerit dio consequipit la feui ero dionsequip et praestrud et alit, feugiat nulla facilisis at vero ut iriuscipit, quam vol-
Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet
oreet, quam, iusto odio dignissim. inis nostrud dolore consectem ex euisci bla alit am vero con volesequa.
accumsan et corperostis dolut num
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor-
per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hen-
drerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
Workflow title dignissim. here
accumsan et iusto odio will go
Workflow title will go here
297mm
178mm
STEP 1 STEP 2 STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6
miR-10b
✓ miR-133a
miR-133b
STEP 1 STEP 2 STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6
miR-10b
✓ miR-133a
miR-133b
STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6
miR-10b
✓ miR-133a
miR-133b
STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6
miR-10b
✓ miR-133a
miR-133b
210mm 210mm
Headline: Arial, 22/24 Workflow charts and other An arced pocket is inserted on
Subhead: Arial, 18/19 illustrations are enclosed the last page of the brochure
Body Copy: Arial, 10/19 in a rectangle that has one to hold any inserts. The pocket
Bullets: PMS 485C or square edge in the upper uses the gray bead background
C:0 M:95 Y:100 K:0 left corner with rounded at a 50% screen and has a
corners on the remaining PMS 485C border.
three edges. The stroke
of the box is 1 pt and is
PMS 485C.
27

30. Brochure Back – Europe, Asia-Pacific
(A4 Size)
Brochure Back
Luminex logo same size
and position as cover
15mm 15mm
297mm
UNITED STATES
United StateS CANADA
Canada EUROPE
eUrope Japan CHINA CHina JAPAN AUSTRALIA
www.luminexcorp.com
UNITED STATES CANADA EUROPE CHINA JAPAN AUSTRALIA
Luminex Corporation
Luminex Corporation Luminex Molecular Diagnostics
Luminex Molecular Luminex B.V.
Luminex B.V. Luminex Corporation Shanghai Trading Co.
Luminex Ltd. Luminex TradingJapan Corporation, Ltd.
Luminex (Shanghai) Co. Ltd. info@luminexcorp.com
BSD Robotics, A Luminex Company
Luminex Corporation Luminex Molecular Diagnostics Luminex B .V . Luminex Shanghai Trading Co . Luminex Japan Corporation, Ltd . BSD Robotics, A Luminex Company
Austin, 12212 Technology Blvd.
Texas 439 University Ave, Suite 900
Toronto, Ontario Krombraak 13 -15Netherlands
Oosterhout,The 8th Floor Pacific Century Place,
Shanghai, China Unit 6405, Building 6, No. 338 Galileo Rd
Tokyo, Japan Brisbane, Queensland
Austin, Texas Toronto, Ontario Oosterhout,The Netherlands Shanghai, China Tokyo, Japan Brisbane, Queensland
25.5mm
Austin, Texas 78727
Tel: 512.219.8020 Toronto, ON M5G 1Y8
Tel: 416.593.4323 4906 CR Oosterhout
Tel: +31.162.408333 1-11-1 Marunouchi, Chiyoda-ku, Tokyo
Tel: +21.616.50809 Zhangjiang HI-Tech District of Pudong
Tel: +81.3.5545.7440 Tel: +61.7.3273.0273
Tel: 512 .219 .8020
United States Tel: 416 .593 .4323
Canada P.O. +31 .162 .408333
Tel: Box 661 100-6208 Japan +21 .616 .50809
Tel: Tel: +81 .3 .5545 .7440
Shanghai China 201203 Tel: +61 .7 .3273 .0273
Fax: 512.219.5195 Fax: 416.593.1066 Fax: +31.162.408337 Fax: +21.616.50811 Fax: +81.3.5545.0451 Fax: +61.7.3273.0274
Tel: +1.512.219.8020
Fax: 512 .219 .5195 Tel: +1.416.593.4323
Fax: 416 .593 .1066 4900 +31 .162 .408337
Fax: AR Oosterhout Tel: +81 368.608.469
Fax:+21 .616 .50811 Tel: +86 Fax:+81 .3 .5545 .0451
10 58831180 (adm. Support) Fax:+61 .7 .3273 .0274
Fax: +1.512.219.5195 Fax: +1.416.593.1066 The Netherlands Fax: +81 368.608.201 Fax: +86 10 58831180
www.luminexcorp.com info@luminexcorp.com
Tel: +31.162.408333
www .luminexcorp .com info@luminexcorp .com
Fax: +31.162.408337
©2010 Luminex Corporation, xMAP, FLEXMAP 3D, Luminex 100/200, MAGPIX, and FLEXMAP are trademarks of Luminexare trademarks of Luminex Corporation.
© 2009 Luminex Corporation. xMAP, Luminex 200, MicroPlex, MagPlex, xTAG, SeroMAP MicroPlex, MagPlex and LumAvidin Corporation.
XXXXXX-XXX-XX
070110-207-01
13mm
061909-211-01
Specifications and features subject to change without notice.
Specifications and features subject to change without notice. The FLEXMAP 3D and Luminex 100/200 are class 1(I) laser products.
Countries: Arial bold, 5/7
Addresses: Arial regular, 5/7
Legal: Arial regular, 5/7
210mm
28

31. Data Sheet Front – U .S .
(Standard Letter Size)
1 .85’’ .75’’
.85’’
It is recommended
that Sell Sheet cover
imagery be photographic
and have a warm,
personable feel . It
should be presented
in 4-color process .
11”
Swoosh: PMS 485 C
or C:0 M:95 Y:100 K:0
Gray Bead Swoosh:
xPONENT® 50% screen
Logistic Curve Fitting
Technical Notes
.75’’
Headline: Arial, 22/24, 100% K 2 .3’’ .75’’
Subhead: Arial, 18/19, PMS 485C
8 .5’’ 29