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MIS  INFORMATION TECHNOLOGY  CASE STUDY – SOFTWARE COMPANY  MICROSOFT
SUCCE$$ $TORY OF A $OFTWARE COMPANY  HOW MICRO$OFT  BECAME #1  $OFTWARE  COMPANY  HOW BILL GATE$  BECAME RICHEST  MAN IN THE WORLD  [Now one of the  richest]
SUCCE$$ $TORY OF A $OFTWARE COMPANY  THIRD RICHEST MAN IN THE  WORLD MR. BILL GATES  –   Approx. $ 59 BILLION NET  WORTH  MR. LARRY ELLISON OF  ORACLE  –   Approx. $ 26 BILLION  MR. SERGEY BRIN AND MR.  LARRY PAGE OF GOOGLE  –   Approx. $ 18.5 BILLION EACH  A ppr  o x. =  b allp  T hes  a rk f  e  are  ig ure  s , jus  a nid  t  to g  e a  e t
DESK TOP COMPUTER  STEVE JOBS AND WOZNIAK IN 1976  STARTED APPLE COMPUTERS IN USA  IBM WAS A MAINFRAME COMPUTER  COMPANY  IBM PERSONAL COMPUTER  OPERATING SYSTEM
COMPETITION TO APPLE MAC  APPLE MACINTOSH OPERATING SYSTEM  MICROSOFT DISC OPERATING SYSTEM  IBM PC AND MS DOS WAS SUCCESSFUL  IN USA
GUI  GRAPHICS USER  INTERFACE  WINDOWS 3.1 WAS  LAUNCHED  –   READY MARKET OF  MS DOS USERS  MICROSOFT  RETAINS # 1  POSITION
NETWORKING OF COMPUTERS  LAN  MULTI-USER OS  NOVELL NETWARE OPERATING SYSTEM
MS COMPETES WITH NOVELL  WINDOWS NT 4.0  COMPETING WITH NETWARE  ULTIMATELY MS WINDOWS NT WINS  –   NOVELL LOOSES THE LAN OS MARKET
PROGRAMMING LANGUAGES  ASHTON TATE  –  dBase II  –  dBase III  FoxBASE+  –  FoxPro  MICROSOFT TOOK OVER FOX PRO  –  ANNOUNCED MS ACCESS
MS WINDOWS SERVER 2003  MOST POPULAR LAN OS FOR ERP
IBM TRIES TO COMPETE WITH WINDOWS  IN 1992, IN CHICAGO  –   WAR BETWEEN IBM AND MICROSOFT  IBM LAUNCHES OS /2  –   TRUE 32 OPERATING SYSTEM  WINDOWS VS OS /2  –   OS /2 DIES  MANY OTHER SOFTWARE COMPANIES WERE  LAUNCHING VARIOUS PACKAGES BASED ON  WINDOWS  –   MS WINDOWS GAINS POPULARITY  BILL GATES BECOMES RICHEST MAN IN THE WORLD  SECRET OF SUCCESS  –   SDK
WINDOWS OS  WINDOWS 3.1  WINDOWS 95  WINDOWS 98  WINDOWS NT  WORKSTATION  WINDOWS 2000  WINDOWS XP  WINDOWS VISTA  WINDOWS MOBILE
Windows VISTA  We got into  39,000 stores for  the launch in  January 2007
OTHER BIG SOFTWARE COMPANIES  SPREADSHEET SOFTWARE # 1  –   LOTUS 123  TOP WORD PROCESSOR COMPANIES  –   WORD PERFECT  –   WORD STAR  PRESENTATION SOFTWARE  –   HARVARD GRAPHICS PRESENTER
MS OUTPERFORMS ALL FOUR COMPANIES FORCING  THEM TO CLOSE !  LAUNCHES COMPETING PRODUCTS  –   WORD  –   EXCEL  –   POWERPOINT  OFFERS WITH 50% DISCOUNTS BY COMBINING ALL  THREE  –   CALLED MS OFFICE 95  LOTUS TAKEN OVER BY IBM  –   BECAUSE LOTUS NOTES – SUCCESSFUL EMAIL  MANAGEMENT SOFTWARE [FOR PAPERLESS OFFICE]  –   LATER KNOWN AS IBM LOTUS DOMINO
MS LAUNCHES EMAIL MANAGEMENT SOFTWARE  OUTLOOK EXPRESS  –   FREE WITH WINDOWS  OUTLOOK  –   FREE WITH MS OFFICE  MS EXCHANGE SOFTWARE  –   COMPETES WITH LOTUS NOTES (NOW IBM  DOMINO)  OTHER TEN COMPANIES DIES WHO WERE DEALING IN  SIMILAR KIND OF SOFTWARE PACKAGES  MICROSOFT AGAIN GAINS POPULARITY AND BILL  GATES BECOMES RICHER AND RICHER
PAPER LICENSE  IF YOU  HAVE 100 PC  YOU NEED TO BUY 100 MS OFFICE  MS OFFER ‘LICENSE’ TO COPY ON PAPER  –   CHARGES FULL PRICE  COPY OF THE SOFTWARE  –   NO COST …  ONLY PROFIT  BILL GATES AGAIN BECOMES RICHEST MAN  IN THE WORLD
"relational database management system"   ORACLE WAS LEADING  MS LAUNCHES MS SQL SERVER  –   IN 1997 STARTS COMPETING WITH ORACLE,  INFORMIX, SYBASE, AND OTHER DATABASES  RACE STILL GOES ON  –   LET US SEE WHO WILL WIN --- ???  –   MS WILL BEAT ORACLE?  MEANWHILE, MY SQL IS AVAILABLE FROM  SUN MICRO (EARLIER IT WAS A FREE  DOWNLOAD)  RDBMS
INTERNET ERA  BROWSER SOFTWARE REQUIRED TO ACCESS  WEBSITE  NETSCAPE NAVIGATOR WAS THE # 1  BROWSER  MS INTRODUCED INTERNET EXPLORER  COMPETES WITH NETSCAPE  MS OFFERS IE WITH WINDOWS  FREE  NETSCAPE LOOSES THE BROWSER  SOFTWARE MARKET
EMAIL COMPANIES STARTED MUSHROOMING  ONE GREAT IDEA OF  OFFERING EMAIL ACCOUNT  FREE
SEARCH ENGINE MARKET  YAHOO WAS LEADER  AT THAT TIME, MICROSOFT  LAUNCHES MSN SEARCH
COMPANY THAT IS COMPETING WITH MICROSOFT  GOOGLE  COMPETING WITH MICROSOFT  FREE GMAIL  LAUNCHES A PRODUCT COMPETING  WITH MICROSOFT - FREE  OFFICE SOFTWARE IS A FREEFROM  GOOGLE ON THE NET
FREE OS  LINUX  INITIATIVE BY PROGRAMMERS FROM ALL  OVER THE WORLD  THE OS IS A FREE DOWNLOAD FROM THE NET  BECOMING POPULAR AROUND THE WORLD  GIVING TOUGH TIME TO MS  RED HAT IS A LEADING LINUX SUPPORT IT  COMPANY  STUDY www.linux.org
WHAT IS LINUX?  Linux is a free Unix-type operating system  originally created by  Mr. Linus Torvalds  with the assistance of developers around  the world  The source code for Linux is freely  available to everyone  Causing a revolution in the Information  Technology industry
MS Windows Server Environment is more reliable than  Linux . Find out how  www.microsoft.com/india/getthefacts/  TCO=Total cost of ownership—defined in the  context of IT as the total price in money, time, and  resources for owning and using hardware and  software  –  Is considered to be an essential part of the MIS decision-  making process and a useful metric for assessing the  overall cost impact of an IT investment  E.G. LONDON STOCK EXCHANGE CHOOSES MS  WINDOWS OVER LINUX FOR RELIABILITY
SELECTING OS  FOR ANY  MIS IT IS NECESSARY TO  CHOOSE A GOOD AND STANDARD  PLATFORM  IN CASE OF FREE SOFTWARE  –  WHO WILL TAKE RESPONSIBILITY IF  SOMETHING IS WRONG  THINK OF STABILITY AND SUPPORT  –  MICROSOFT LAN OS ARE MORE STABLE  AND SUPPORT IS ASSURED
MS LAUNCHES SBS  SIMILAR TO MS OFFICE  MICROSOFT LAUNCHES ‘SMALL BUSINESS  SERVER’  MANY IMPORTANT SOFTWARE IN ONE BOX  –   MS WINDOWS 2003 SERVER  –   MS EXCHANGE SERVER  –   MS OFFICE  –   MS FIREWALL  AND MS SQL SERVER (ALMOST AT HALF THE  PRICE
MS LAUNCHES SBS  ATTRACTIVE OFFER FOR SMALL AND  MEDIUM SIZE COMPANIES  –   WHO IS PLANNING FOR ERP SOFTWARE  MS TIES UP WITH DELL  –   DELL SERVER COMES WITH PRELOADED  SBS
MICROSOFT ENTERS INTO  ERP MARKET  MS HAS TAKEN OVER NAVISION ERP  SOFTWARE COMPANY  NOW MS OFFERS ERP SOFTWARE  CALLED ‘DYNAMICS’  COMPETES WITH SAP AND ORACLE  CAUTION
$UCCE$$  SOME PEOPLE DREAM OF SUCCESS…..  WHILE OTHERS WAKE UP AND WORK HARD AT IT

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Chapter 11 Mis Information Technology Case Study

  • 1. MIS INFORMATION TECHNOLOGY CASE STUDY – SOFTWARE COMPANY MICROSOFT
  • 2. SUCCE$$ $TORY OF A $OFTWARE COMPANY HOW MICRO$OFT BECAME #1 $OFTWARE COMPANY HOW BILL GATE$ BECAME RICHEST MAN IN THE WORLD [Now one of the richest]
  • 3. SUCCE$$ $TORY OF A $OFTWARE COMPANY THIRD RICHEST MAN IN THE WORLD MR. BILL GATES – Approx. $ 59 BILLION NET WORTH MR. LARRY ELLISON OF ORACLE – Approx. $ 26 BILLION MR. SERGEY BRIN AND MR. LARRY PAGE OF GOOGLE – Approx. $ 18.5 BILLION EACH A ppr o x. = b allp T hes a rk f e are ig ure s , jus a nid t to g e a e t
  • 4. DESK TOP COMPUTER STEVE JOBS AND WOZNIAK IN 1976 STARTED APPLE COMPUTERS IN USA IBM WAS A MAINFRAME COMPUTER COMPANY IBM PERSONAL COMPUTER OPERATING SYSTEM
  • 5. COMPETITION TO APPLE MAC APPLE MACINTOSH OPERATING SYSTEM MICROSOFT DISC OPERATING SYSTEM IBM PC AND MS DOS WAS SUCCESSFUL IN USA
  • 6. GUI GRAPHICS USER INTERFACE WINDOWS 3.1 WAS LAUNCHED – READY MARKET OF MS DOS USERS MICROSOFT RETAINS # 1 POSITION
  • 7. NETWORKING OF COMPUTERS LAN MULTI-USER OS NOVELL NETWARE OPERATING SYSTEM
  • 8. MS COMPETES WITH NOVELL WINDOWS NT 4.0 COMPETING WITH NETWARE ULTIMATELY MS WINDOWS NT WINS – NOVELL LOOSES THE LAN OS MARKET
  • 9. PROGRAMMING LANGUAGES ASHTON TATE – dBase II – dBase III FoxBASE+ – FoxPro MICROSOFT TOOK OVER FOX PRO – ANNOUNCED MS ACCESS
  • 10. MS WINDOWS SERVER 2003 MOST POPULAR LAN OS FOR ERP
  • 11. IBM TRIES TO COMPETE WITH WINDOWS IN 1992, IN CHICAGO – WAR BETWEEN IBM AND MICROSOFT IBM LAUNCHES OS /2 – TRUE 32 OPERATING SYSTEM WINDOWS VS OS /2 – OS /2 DIES MANY OTHER SOFTWARE COMPANIES WERE LAUNCHING VARIOUS PACKAGES BASED ON WINDOWS – MS WINDOWS GAINS POPULARITY BILL GATES BECOMES RICHEST MAN IN THE WORLD SECRET OF SUCCESS – SDK
  • 12. WINDOWS OS WINDOWS 3.1 WINDOWS 95 WINDOWS 98 WINDOWS NT WORKSTATION WINDOWS 2000 WINDOWS XP WINDOWS VISTA WINDOWS MOBILE
  • 13. Windows VISTA We got into 39,000 stores for the launch in January 2007
  • 14. OTHER BIG SOFTWARE COMPANIES SPREADSHEET SOFTWARE # 1 – LOTUS 123 TOP WORD PROCESSOR COMPANIES – WORD PERFECT – WORD STAR PRESENTATION SOFTWARE – HARVARD GRAPHICS PRESENTER
  • 15. MS OUTPERFORMS ALL FOUR COMPANIES FORCING THEM TO CLOSE ! LAUNCHES COMPETING PRODUCTS – WORD – EXCEL – POWERPOINT OFFERS WITH 50% DISCOUNTS BY COMBINING ALL THREE – CALLED MS OFFICE 95 LOTUS TAKEN OVER BY IBM – BECAUSE LOTUS NOTES – SUCCESSFUL EMAIL MANAGEMENT SOFTWARE [FOR PAPERLESS OFFICE] – LATER KNOWN AS IBM LOTUS DOMINO
  • 16. MS LAUNCHES EMAIL MANAGEMENT SOFTWARE OUTLOOK EXPRESS – FREE WITH WINDOWS OUTLOOK – FREE WITH MS OFFICE MS EXCHANGE SOFTWARE – COMPETES WITH LOTUS NOTES (NOW IBM DOMINO) OTHER TEN COMPANIES DIES WHO WERE DEALING IN SIMILAR KIND OF SOFTWARE PACKAGES MICROSOFT AGAIN GAINS POPULARITY AND BILL GATES BECOMES RICHER AND RICHER
  • 17. PAPER LICENSE IF YOU HAVE 100 PC YOU NEED TO BUY 100 MS OFFICE MS OFFER ‘LICENSE’ TO COPY ON PAPER – CHARGES FULL PRICE COPY OF THE SOFTWARE – NO COST … ONLY PROFIT BILL GATES AGAIN BECOMES RICHEST MAN IN THE WORLD
  • 18. "relational database management system" ORACLE WAS LEADING MS LAUNCHES MS SQL SERVER – IN 1997 STARTS COMPETING WITH ORACLE, INFORMIX, SYBASE, AND OTHER DATABASES RACE STILL GOES ON – LET US SEE WHO WILL WIN --- ??? – MS WILL BEAT ORACLE? MEANWHILE, MY SQL IS AVAILABLE FROM SUN MICRO (EARLIER IT WAS A FREE DOWNLOAD) RDBMS
  • 19. INTERNET ERA BROWSER SOFTWARE REQUIRED TO ACCESS WEBSITE NETSCAPE NAVIGATOR WAS THE # 1 BROWSER MS INTRODUCED INTERNET EXPLORER COMPETES WITH NETSCAPE MS OFFERS IE WITH WINDOWS FREE NETSCAPE LOOSES THE BROWSER SOFTWARE MARKET
  • 20. EMAIL COMPANIES STARTED MUSHROOMING ONE GREAT IDEA OF OFFERING EMAIL ACCOUNT FREE
  • 21. SEARCH ENGINE MARKET YAHOO WAS LEADER AT THAT TIME, MICROSOFT LAUNCHES MSN SEARCH
  • 22. COMPANY THAT IS COMPETING WITH MICROSOFT GOOGLE COMPETING WITH MICROSOFT FREE GMAIL LAUNCHES A PRODUCT COMPETING WITH MICROSOFT - FREE OFFICE SOFTWARE IS A FREEFROM GOOGLE ON THE NET
  • 23. FREE OS LINUX INITIATIVE BY PROGRAMMERS FROM ALL OVER THE WORLD THE OS IS A FREE DOWNLOAD FROM THE NET BECOMING POPULAR AROUND THE WORLD GIVING TOUGH TIME TO MS RED HAT IS A LEADING LINUX SUPPORT IT COMPANY STUDY www.linux.org
  • 24. WHAT IS LINUX? Linux is a free Unix-type operating system originally created by Mr. Linus Torvalds with the assistance of developers around the world The source code for Linux is freely available to everyone Causing a revolution in the Information Technology industry
  • 25. MS Windows Server Environment is more reliable than Linux . Find out how www.microsoft.com/india/getthefacts/ TCO=Total cost of ownership—defined in the context of IT as the total price in money, time, and resources for owning and using hardware and software – Is considered to be an essential part of the MIS decision- making process and a useful metric for assessing the overall cost impact of an IT investment E.G. LONDON STOCK EXCHANGE CHOOSES MS WINDOWS OVER LINUX FOR RELIABILITY
  • 26. SELECTING OS FOR ANY MIS IT IS NECESSARY TO CHOOSE A GOOD AND STANDARD PLATFORM IN CASE OF FREE SOFTWARE – WHO WILL TAKE RESPONSIBILITY IF SOMETHING IS WRONG THINK OF STABILITY AND SUPPORT – MICROSOFT LAN OS ARE MORE STABLE AND SUPPORT IS ASSURED
  • 27. MS LAUNCHES SBS SIMILAR TO MS OFFICE MICROSOFT LAUNCHES ‘SMALL BUSINESS SERVER’ MANY IMPORTANT SOFTWARE IN ONE BOX – MS WINDOWS 2003 SERVER – MS EXCHANGE SERVER – MS OFFICE – MS FIREWALL AND MS SQL SERVER (ALMOST AT HALF THE PRICE
  • 28. MS LAUNCHES SBS ATTRACTIVE OFFER FOR SMALL AND MEDIUM SIZE COMPANIES – WHO IS PLANNING FOR ERP SOFTWARE MS TIES UP WITH DELL – DELL SERVER COMES WITH PRELOADED SBS
  • 29. MICROSOFT ENTERS INTO ERP MARKET MS HAS TAKEN OVER NAVISION ERP SOFTWARE COMPANY NOW MS OFFERS ERP SOFTWARE CALLED ‘DYNAMICS’ COMPETES WITH SAP AND ORACLE CAUTION
  • 30. $UCCE$$ SOME PEOPLE DREAM OF SUCCESS….. WHILE OTHERS WAKE UP AND WORK HARD AT IT