Mind Control: Psychology for the Web
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Presentation given at SXSWi 2010 - an overview of some research in social psychology and behavioral economics, and on making people do what you want them to online.
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Mind Control: Psychology for the Web
- 1. MIND CONTROL psychology for the web SXSWi â Ben ScoïŹeld â @bscoïŹeld
- 8. CORRELATION â CAUSATION
- 9. correlation
- 10. causation
- 17. HEURISTICS
- 20. Likeability
- 26. NO KIDDING?
- 27. Social Proof
- 28. FIRST
- 29. FIRST FOLLOWER
- 30. FIRST FOLLOWER
- 31. A B C
- 38. LESSON Show people what their peers are doing
- 39. Authority
- 44. LESSON Show people you are trustworthy
- 46. Reciprocity
- 52. LESSON Give people something for free
- 53. Scarcity
- 57. LESSON Tell people when time is running out
- 58. Commitment
- 66. LESSON Give people a low-cost way to commit
- 67. The Decoy Effect
- 71. $5 USD „5 CNY $5 CAD ÂŁ5 GBP âŹ5 EUR
- 73. LESSON Make it easy to compare choices
- 74. LESSON ... or stack the deck for your favorite
- 75. DATING DECOY
- 78. LIKEABILITY
- 79. AUTHORITY
- 80. SOCIAL PROOF
- 81. COMMITMENT
- 82. WHAT ELSE?
- 85. Photo Credits gomustangs (9) affsum (17) clintjcl (50) paulm (10) eirikso (18) nhall (51) jeroen020 (11) eugene (19) colorblindpicaso (55) martinlabar (12) n0thing (26) klobetime (56) noelzialee (12) 5tein (33) ontilnow (57) overton_cat (12) atomicshed (34) caribb (62) mladjenovic_n (12) nearnearfuture (36) denatale (64) duncanfawkes (13) petermartinhall (37) avlxyz (65) specialkrb (14) u2wanderer (43) rumble1973 (66)
- 86. THANK YOU Ben ScoïŹeld ben.scoïŹeld@viget.com - @bscoïŹeld http://speakerrate.com/bscoïŹeld http://viget.com